Drinking Is The Social Glue: Libby NA Wine The Newest One To Try

Grant Hemingway is the CEO and Co-founder of Libby Non-Alcoholic Wines, a brand redefining modern moderation with its sparkling non-alcoholic wines, gaining remarkable traction in the inclusive beverage market. He is a seasoned winemaker and entrepreneur with over 18 years of experience spanning vineyard management, winemaking, and executive leadership in the wine and beverage industry. 

A graduate of UC Davis in Viticulture and Enology, Grant has held key positions at Far Niente, Mason Cellars, and Molson Coors. Driven by a mission to modernize and democratize the wine experience, he aims to offer inclusive, high-quality alternatives that align with contemporary wellness and lifestyle trends.

In this episode…

As the sober-curious movement grows and wellness-driven lifestyles gain traction, more consumers are questioning their relationship with alcohol. Yet finding non-alcoholic options that match the flavor, complexity, and celebratory nature of traditional wine remains a challenge. So, how can brands craft sophisticated non-alcoholic beverages that satisfy modern drinkers?

Grant Hemingway, a seasoned winemaker, shares how to address this gap through a relentless focus on quality and authenticity. He explains the importance of maintaining wine’s aromatic complexity and structure — even without alcohol — by carefully selecting grapes, using thoughtful fermentation techniques, and refining the alcohol-removal process. He also emphasizes the need for brands to align with consumers' values around health, sustainability, and inclusive social experiences, encouraging a no-compromise approach to crafting non-alcoholic wines that delight and endure.

In this episode of the Firebelly Social Show, Duncan Alney talks with Grant Hemingway, Co-Founder of Libby Wines, about creating exceptional non-alcoholic wines that elevate social occasions. Grant discusses the cultural shift in drinking habits, the rigorous R&D behind product development, and the role of storytelling in building trust with mindful consumers. He also shares branding decisions, functional beverage trends, and future innovations in the NA wine space.