Rick William | EQ Mastery: The Hidden Cost of Not Feeling Your Emotions (The Neurochemistry of Suffering)

Wellness + Wisdom | Episode 720

Could ignoring your emotions be the hidden barrier keeping you stuck and disconnected from your true potential?

Rick William, Emotional Intelligence Coach, joins Josh Trent on the Wellness + Wisdom Podcast, episode 720, to unpack why most of us were never taught how to process our feelings and how this unconscious avoidance can fuel anger and shape our relationships, and how intentionally facing your vulnerabilities, setting up internal boundaries, and curating simple daily practices can open the door to your most authentic self.

"If we don't have the capacity to feel a sense of love and connection to ourselves and to one another, that's the neurochemistry of suffering. And that neurochemistry of suffering is what leads us to reach and grab for whatever it might be to. Whether it's too much food or too much sex." - Rick William

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In This Episode, Rick William Uncovers:

[01:15] Feel Your Feelings

• Rick William
• Why most of us weren't taught emotional regulation.
• What happens when we don't allow ourselves to feel our feelings.
• Rick's struggles with his father figures.
• How he was using his anger as fuel for success.
• Why we put our authenticity and relationship at cost when we're fueled by anger.
• How Rick started to become more like his father and didn't feel like himself.

[09:10] Is Bad Advice A Blessing Too?

• How the safe adult advice can hurt us.
• Paul McKenna
• How Rick found sponsors to pursue video games.
• Why our parents cast a shadow on us when they didn't allow themselves to live their dream.

[14:15] Safety Is The Key to Thriving

• Why most of the challenges we face come from a lack of safety and generational trauma.
• How our safety gets robbed from us.
• Why safety is what creates a thriving environment.
• 512 Alison Armstrong: Unconscious Emasculation, What Women Don’t Understand About Men + How To Get The Love You Want
• Why true safety starts within us.
• What is hurting our relationships is what's healing them.
• What motivates us to do the healing work.

[20:05] Personal Development

• Why personal development is actually collective development done individually.
• How we're separate individuals, but we are not truly separate.
• Why everything we have to learn about personal development has come from other people.
• How scientists recognized that reality is non-local.

[26:05] Tapping Into The World of Non-Duality

• Why science is a search for meaning.
• How ancient studies included embodied experience.
• Why we're starting to feel what non-duality feels like.

[29:05] How to Find Your Purpose

• Why we strive for purpose in life.
• How we don't need to struggle to find a life of purpose.
• Why it's important to learn to be with the full spectrum of emotional states.
• How we can build a resource of love through our heart.
• Why being able to be in guilt, shame, or fear will allow us to be authentic.

[36:20] What Is Your Fuel Source?

• How the fuel source that got us to the first phase of our purpose needs to evolve to get us to the next phase.
• Why we might be proving something to ourselves through our career.
• How the fuel source of push creates external validation, which becomes the fuel.
• Why we should be able to self-validate without depending on others.
• How our personal fulfilment positively impacts the people around us.

[41:15] Redefine The Meaning of Happiness

• 420 Mo Gawdat | Scary Smart: Artificial Intelligence, Mental Health, & The Future
• Why we're raised to believe happiness is something outside of us.
• How happiness is self-generated.
• Why Rick believed that success would make him happy.
• How he achieved internal sovereignty.
• Why anger and trying to prove drove Rick to become a bodybuilder.
• Why where we're coming from is what matters the most.

[45:35] The Most Important Resource You'll Ever Need

• Why Rick gave up $3.2 million and doesn't regret it.
• How he saw better opportunities if he hadn't chosen the money.
• Why the money we make is never going to be enough.
• The real resource is resourcefulness.

[48:50] A Transformation Is Coming

• How Rick always knew there was something incredible coming for humanity.
• Why we're in a phase of transformation towards healing.
• Selfishness is only an illusion and our natural gifts are not selfish.
• Rick Rubin

[53:50] The Role of Limiting Beliefs

• Why working on the parts that don't feel safe to be there will allow us to be whole.
• How the parts that are limiting us are there to protect us.
• The ways in which children create attachment styles is based on their environment.
• How Rick addressed his limiting beliefs and took actions to integrate the changes into his life.

[59:25] How to Express Your Gifts

• What allows us to express our gifts naturally.
• Why cultivating internal conditions can help us express ourselves.
• How we construct and recondition the self.
• 704 How To Play A New Reality Game In 2025
• Why we need to create safety in our body.
• The reason why most people struggle with meditation.
• Why we can't be present when we don't feel safe.
• The tools we can use to create internal resources to feel safe in our body.

[01:08:30] Create Safety Within Yourself

• BREATHE - 33% off with the code "PODCAST33"
• How breathwork helps us meditate and puts energy in motion.
• Why we need to be able to connect to the feeling of safety and love.
• How we can train ourselves to access safety and love.

[01:14:40] Plant Medicine Initiation

• It Didn't Start With You by Mark Wolynn
• 462 Ben Greenfield: Should You STOP Using Plant Medicines? Wisdom on Microdosing, The Muscle of Faith + How to Grow Your Spiritual Strength
• What we can do to prepare for a plant medicine journey.
• The importance of having a concentration practice and being in the heart.

[01:20:15] Avoid These Plant Medicine Mistakes

• Why Josh went too fast with plant medicine.
• How Rick felt like plant medicine broke his brain.
• Why we can't skip the learning process.
• How to honor and respect plant medicine.
• What Rick was experiencing after his 10th ayahuasca ceremony.

[01:27:35] How to Face Dark Energies + Entities

• 692 Paul Chek | Spirit Gym: How To Find The Truth of Your Soul + Live Your Dream
• How Josh faced his porn addiction during an ayahuasca ceremony.
• What allows a foreign entity to reside in our body.
• Why ceremonies don't need to be challenging or difficult.
• How Rick faced demonic energies that he didn't want to deal with during a plant medicine ceremony.

[01:34:10] Create a Symbolic Register

• When plant medicine can become most valuable for us.
• How to get ready for the first plant medicine ceremony.
• The importance of creating a symbolic register.
• Why fear makes us lose our creative capacity.
• What we need in order to address our limiting beliefs.

[01:41:00] Your Relationships Start With You

• How to know when love isn't enough to stay in a relationship.
• Why we need to be able to be aware of what arises within us
• The importance of building self-trust and inner knowing.
• Why self-sovereignty can allow us to have agency inside of different dynamics in our lives.

[01:47:50] Cultivate Your Internal System

• Brick App
• How we can leverage different tools to help us learn how to use our internal system.
• Why doing the work will make it less interesting for us to engage in unhealthy dynamics.
• How to shift the dopamine addiction from external to internal resources.

[01:51:55] The Future of AI

• Why we shouldn't find against AI and technology.
• How we can utilize technology to evolve.
• Why AI is still in its primitive days.
• 714 Ben Stewart | Story Creates Reality: How Can We Awaken In The Midst of Crisis + Write A New Story For Humanity?
• How we can teach AI to be what we want it to be.
• Why AI can give supportive advice to our problems.
• How AI is going to become the best of us as well as the worst of us.

[02:00:35] The Epidemic of Loneliness

• Why we can use AI as a resource and to add value.
• Where the fear of AI comes from.
• 624 Teal Swan | Ancestral Healing: Multidimensional Genetics, Conscious Parenting + The Impossible Task of Single Mothers
• Why psychological work supports us in coming back to ourselves.
• How spiritual teachings are an important part of growth and healing.
• Why it's difficult to feel lonely after we've connected to ourselves and God.
• How we collectively elevate our consciousness and create harmony.

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Power Quotes From The Show

Safety Is The Key Ingredient

"Safety creates the environment for human beings to thrive physically, emotionally, spiritually, and  psychologically. Work on the parts that don't feel good enough, don't feel safe enough, don't feel loved enough, and learn how to be with those parts, those aspects of your self, your psyche, your nervous system, so that you can be there for them and create a level of safety within yourself that then allows you to be able to be who you are. It's from that place that everything grows." - Rick Williams

Happiness Is Self-Generated

"Happiness is self generated. Happiness is the neurochemistry of oxytocin, serotonin in my own heart field of which I can connect with in any moment and then share that with friends, share that with family. We have the capacity to generate that within ourselves without anything else." - Rick William

Your Greatest Gift Is A Gift to The World

"As we give of our greatest gift, we give it to ourselves and we give it to the world. What is most personal is most universal. What is most universal is most personal. We're looking to be able to activate ourselves in such a way that we can give of our gifts, and giving of that is the greatest gift." - Rick William

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Links From Today's Show 

• Rick William
• Paul McKenna
• 512 Alison Armstrong: Unconscious Emasculation, What Women Don’t Understand About Men + How To Get The Love You Want
• 420 Mo Gawdat | Scary Smart: Artificial Intelligence, Mental Health, & The Future
• Rick Rubin
• 704 How To Play A New Reality Game In 2025
• BREATHE - 33% off with the code "PODCAST33"
• It Didn't Start With You by Mark Wolynn
• 462 Ben Greenfield: Should You STOP Using Plant Medicines? Wisdom on Microdosing, The Muscle of Faith + How to Grow Your Spiritual Strength
• 692 Paul Chek | Spirit Gym: How To Find The Truth of Your Soul + Live Your Dream
• 714 Ben Stewart | Story Creates Reality: How Can We Awaken In The Midst of Crisis + Write A New Story For Humanity?
• 624 Teal Swan | Ancestral Healing: Multidimensional Genetics, Conscious Parenting + The Impossible Task of Single Mothers

 

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About Rick William

Rick William is a multi-modality coach, meditation teacher, and entrepreneur, specializing in psychological integration and awakening practices.

A former champion bodybuilder and fitness entrepreneur, after exiting his company at 25, he spent the next 11 years training and teaching the most effective tools of transformation.

Connecting these practices together, Rick's coaching is a synthesis of traditions from East to West; Behavioral Psychology, Attachment Theory, Nervous System training, Buddhist contemplative practice, and plant medicine work.

Rick supports high-performing business owners, artists, investors, and coaches all over the world to face and integrate their pasts, live fully in the present moment, and create authentic, purposeful lives.

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• YouTube