Steven Kotler - Living in "Flow" to Reach Your Peak Performance (Ep 319)
Why Not Now? with Amy Jo Martin
Release Date: 02/26/2024
The AI-Driven Leader: Geoff Woods on Human Skills, Strategy, and the Next Era of Leadership (Ep 347)
Why Not Now? with Amy Jo Martin
Artificial intelligence is everywhere, but most leaders are still asking the wrong question. Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant. In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author of the #1 international bestseller The AI-Driven Leader and founder of AI Leadership. Geoff’s work helps leadership teams rethink how they align strategy, prioritize decisions, and operate at...
info_outline
I interviewed my own AI: Amy Jo Martin's Live, Unscripted AI Experiment (Ep 346)
Why Not Now? with Amy Jo Martin
What happens when a human interviews their own AI—live, unscripted, and in real time? In this groundbreaking episode of the Why Not Now? podcast, Amy Jo Martin flips the script and welcomes a never-before-seen guest: her own ChatGPT AI, trained over years with millions of words of personal data, reflections, physiological metrics, and real-life context. The result is a raw, fascinating conversation that pulls listeners directly into the “petri dish” of a year-long AI integration experiment. Together, Amy Jo and her AI thought partner explore what it actually looks like to...
info_outline
Quantified Soul: Week 1 Field Notes | Can AI Improve Quality of Life? (Ep 345)
Why Not Now? with Amy Jo Martin
Can AI improve your quality of life, not just your productivity? Keynote speaker Amy Jo Martin explores leadership, AI, and human-centered decision-making. In this solo episode of the Why Not Now? Podcast, Amy shares early field notes from The Reinvention Experiment, a year-long AI self-experiment exploring vitality, clarity, and what it means to live well and lead effectively in an AI-driven world. Rather than biohacking or performance optimization, Amy introduces the concept of Quantified Soul, combining hard data like sleep tracking, screen time, biometrics, and wearable...
info_outline
Personal Update: My 2026 Experiment (Ep 344)
Why Not Now? with Amy Jo Martin
What happens when you turn your life into a living laboratory? In this special episode, the host becomes the guest. Amy Jo Martin sits down with Sam Gooder to reveal her next big leap: The Reinvention Experiment, a yearlong, open-source quest to rethink time, wealth, wellbeing, and passion by putting herself inside a data-driven Petri dish. After two decades of entrepreneurial wins, burnout cycles, and reinvention after reinvention, Amy Jo felt an unmistakable signal: she was craving aliveness again. A moment on a plane—and one brutally honest “super prompt” to AI—confirmed it was...
info_outline
Don Yaeger on Michael Jordan’s Drive & the 1% Playbook (Ep 343)
Why Not Now? with Amy Jo Martin
What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week’s Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes. Don shares the spark behind his Corporate Competitor Podcast and the research that started it all: a striking link between women in the C-suite and sports participation. He then unpacks a powerful interviewing framework built on three moves: know your audience, find...
info_outline
Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)
Why Not Now? with Amy Jo Martin
In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”. Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers. Whether you're a founder,...
info_outline
Confidence by Design: Dr. Shaggy on Discipline, Dentistry and Doing Things Differently (Ep 341)
Why Not Now? with Amy Jo Martin
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word. Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time. From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she’s grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and...
info_outline
Ben Uyeda on Creativity, Risk & Building RESET (Ep 340)
Why Not Now? with Amy Jo Martin
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California. Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert. With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one...
info_outline
AI That Saves Lives: Amanda Ducach on the Future of Women’s Health (Ep 339 Live at SXSW)
Why Not Now? with Amy Jo Martin
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world’s first agentic AI platforms for women’s health, before ChatGPT made headlines. Amanda shares how Ema uses AI to transform women’s healthcare by meeting users where they are. From identifying hidden signs of suicide ideation to helping women advocate for their own medical decisions, Ema is revolutionizing...
info_outline
From Girlboss to Trust Fund: Sophia Amoruso’s Bold New Era (Ep 338)
Why Not Now? with Amy Jo Martin
What happens when you’re on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance. From founding Nasty Gal and Girlboss to navigating public scrutiny, financial highs and lows, and deeply personal transitions, Sophia opens up about what she's learned from building (and rebuilding) her life and career. You will get a rare behind-the-scenes...
info_outlineSteven Kotler studied journalism, poetry, and writing in school. When he told others about his plans to conduct a neurobiological study, some literally laughed in his face. But Steven’s interviews with Flow State experts made him an authority on the subject, and he set out to help others reach peak performance.
He now works with entrepreneurs, athletes, and leaders of some of the biggest companies in the world, helping them reach this state of “Flow” to become up to 500% more productive. He is also a 4 x NYT Bestselling Author. According to Steven, Flow is how you turbo boost your results beyond all expectations.
In this episode of Why Not Now?, Steven and Amy Jo talk about overcoming imposter syndrome, how to get into Flow and how living a “Flow” Lifestyle can bring more purpose and happiness into our lives. They also talk about the difference in mindset between peak performers and non-peak performers.
Steven tells Amy Jo that we have 5 major intrinsic motivators: curiosity, passion, purpose, autonomy, and mastery. To perform at our best, they must all point in the same direction. That is when we reach our Flow State.
Follow Amy Jo…
Facebook: www.facebook.com/AmyJoMartin
Twitter: twitter.com/AmyJoMartin
Instagram: www.instagram.com/whynotnow/
Buy Amy Jo’s Book: amyjomartin.com/book