Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.
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Don Yaeger on Michael Jordan’s Drive & the 1% Playbook (Ep 343)
09/30/2025
Don Yaeger on Michael Jordan’s Drive & the 1% Playbook (Ep 343)
What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week’s Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes. Don shares the spark behind his Corporate Competitor Podcast and the research that started it all: a striking link between women in the C-suite and sports participation. He then unpacks a powerful interviewing framework built on three moves: know your audience, find real common ground, and ask the question only preparation earns. That approach led to one of the most human stories you will ever hear about Michael Jordan and the fuel behind his relentless drive. Inside the episode: A simple annual exercise to upgrade your “inner circle” and protect your energy. How Coach K rebuilt USA Basketball’s purpose before a gold-medal run, and how to create “feel it” moments that bond any team. The Savannah Bananas blueprint for reinventing a stale customer experience by solving the ten things fans hate most. A practical take on AI for writers and leaders: use it as a high-level editor and coach to tighten thinking, not as a crutch. If you want a playbook for getting 1% better every day, building teams that care, and leading with courage and curiosity, this episode will light a fire. Learn more about Don: https://donyaeger.com/ Get Amy Jo’s newsletter: amyjomartin.com/newsletter
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Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)
09/08/2025
Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)
In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”. Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers. Whether you're a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose. You’ll learn: The concept of “unfair advantage” and how to discover yours What young professionals must do to stay ahead in the AI age Why operational scalability is every founder’s secret weapon The exact Why Not Now? moment Sam went from procrastinating to publishing How serving in the Swiss Army shaped his mindset for life and leadership A 10-year family plan to travel the world—and how it worked Sam’s book, Like Clockwork: Run Your Business with Swiss Army Precision is available now. . Learn more about Sam: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Confidence by Design: Dr. Shaggy on Discipline, Dentistry and Doing Things Differently (Ep 341)
08/20/2025
Confidence by Design: Dr. Shaggy on Discipline, Dentistry and Doing Things Differently (Ep 341)
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word. Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time. From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she’s grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and business savvy with pure heart. This episode dives deep into what it means to invest in yourself. Dr. Shaggy gets candid about her nontraditional path, immigrant upbringing, what it took to bet on herself, and how she continues to elevate others, from her patients (including NFL players) to fellow dentists through her Veneer Mastery courses. You will walk away with insights on: Building and evolving a personal brand with intention Navigating imposter syndrome while scaling success Setting boundaries as a founder and business leader Knowing when to make things happen vs. letting them happen Investing in yourself to unlock new levels of confidence Whether you're in Dallas, Austin or beyond, Dr. Shaggy’s story will ignite your belief in what’s possible when you bet on yourself and lead with love. Learn more about Dr Shaggy & Veneer Lounge: For more info about Ohio VC Fest 2025 and to purchase your ticket (use promo code amyjo50 at checkout) head to: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Ben Uyeda on Creativity, Risk & Building RESET (Ep 340)
08/03/2025
Ben Uyeda on Creativity, Risk & Building RESET (Ep 340)
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California. Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert. With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one incremental “paperclip” moment at a time. Tune in for insights on: Designing for simplicity, sustainability, and scale The intersection of architecture, AI, and the creator economy Building physical spaces that help people reset from digital overload How creative risk-taking and resourcefulness fuel innovation Behind-the-scenes stories of building a hotel in the desert - with flash floods, tariffs, and all From bonsai trees and rock carving to SEO strategy and immersive travel trends, this episode is a masterclass in modern entrepreneurship, creative leadership, and experiential design. Whether you're a designer, builder, content creator, or conscious traveler, this conversation will inspire you to rethink what’s possible and reconnect with nature, creativity, and your own “Why Not Now?” moment. Learn more about Ben & Reset: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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AI That Saves Lives: Amanda Ducach on the Future of Women’s Health (Ep 339 Live at SXSW)
07/24/2025
AI That Saves Lives: Amanda Ducach on the Future of Women’s Health (Ep 339 Live at SXSW)
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world’s first agentic AI platforms for women’s health, before ChatGPT made headlines. Amanda shares how Ema uses AI to transform women’s healthcare by meeting users where they are. From identifying hidden signs of suicide ideation to helping women advocate for their own medical decisions, Ema is revolutionizing AI-powered care navigation. You’ll hear insights into the challenges and opportunities of building AI without a tech background, how Amanda turned pain into purpose, and why this moment is a trampoline, not a trap, for women in healthcare and tech. Whether you're a founder, investor, healthcare leader, or AI curious, this episode offers real-world use cases of AI in healthcare, explores the data gaps in women’s medicine, and sparks ideas for how to build and invest in scalable solutions. Thanks to the SHE Media team for allowing us to repurpose their content so that this important message can reach a larger audience. Learn more about SHE Media: Learn more about Ema: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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From Girlboss to Trust Fund: Sophia Amoruso’s Bold New Era (Ep 338)
07/03/2025
From Girlboss to Trust Fund: Sophia Amoruso’s Bold New Era (Ep 338)
What happens when you’re on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance. From founding Nasty Gal and Girlboss to navigating public scrutiny, financial highs and lows, and deeply personal transitions, Sophia opens up about what she's learned from building (and rebuilding) her life and career. You will get a rare behind-the-scenes look at the real woman behind the brand, including her thoughts on intentionality, burnout, reinventing your identity, and learning to say "Why Not Stop?" as much as “Why Not Now?” Sophia shares her approach to time, money, trust, and relationships - with a refreshingly honest take on startup culture, success, and failure. You’ll also hear about her latest venture, Trust Fund; a disruptive early-stage investment fund, and her unexpected passion for poker, which she’s parlayed into strategic business development. She also shares what she’s learned about ambition, regret, and aging gracefully in the spotlight. Learn more about Sophia: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Be Where Your Feet Are: LIV Golf CEO Scott O’Neil (Ep 337)
06/26/2025
Be Where Your Feet Are: LIV Golf CEO Scott O’Neil (Ep 337)
What if your most painful moment could lead to your most meaningful work? In this episode of Why Not Now?, we revisit Amy Jo Martin’s conversation with Scott O’Neil - CEO of LIV Golf and former CEO of the Philadelphia 76ers - one of the most raw and riveting conversations in the show’s history. A titan in the sports and entertainment industry, Scott shares how a deeply personal tragedy - the loss of his best friend to suicide - became the catalyst for his bestselling book Be Where Your Feet Are and a complete re-evaluation of what matters most. From leading billion-dollar organizations to navigating family, grief, and growth, Scott talks about embracing vulnerability, managing intensity, and why "balance" is a myth, but presence is everything. He opens up about getting fired from his dream job, redefining success, and how he used 200 cold calls to pivot his career during one of his lowest chapters. Whether you’re in the thick of a transition, craving more presence in your life, or simply trying to figure out what’s next, this conversation is for you. Scott doesn't just talk about leadership, he embodies it, with heart and humility. You'll walk away with tools to build resilience, lead with heart, protect your time, and create meaningful connections in your work and at home. Learn more about Scott: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Mel Robbins: The 5 Second Rule – Stop Overthinking, Start Doing (Ep 336)
06/12/2025
Mel Robbins: The 5 Second Rule – Stop Overthinking, Start Doing (Ep 336)
In this episode of Why Not Now?, we revisit Amy Jo’s interview with bestselling author, speaker, and global thought leader Mel Robbins - and the conversation is as raw, real, and revelatory as ever. Mel opens up about her incredible journey from burned-out attorney to one of the most booked female speakers in the world. At the heart of her transformation? A single moment at an Oprah Winfrey event that sparked a visceral reaction and led to a cascade of courageous decisions. Mel shares how she built her powerhouse platform by learning to trust her inner wisdom - and by inventing one of the simplest, most powerful tools for action: The 5 Second Rule. You’ll learn how to spot your own “Why Not Now?” moments, how to use your energy gauge to make better decisions, and why starting before you're ready might just be the secret to real progress. From facing bankruptcy to building a seven-figure business, Mel’s story is a masterclass in resilience, clarity, and courage. Whether you're feeling stuck, seeking purpose, or just need a push to get out of your head and into motion - this episode delivers. Learn more about Mel: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Scott Galloway - Unfiltered Lessons in Power, Pivoting & Personal Growth (Ep 335)
05/22/2025
Scott Galloway - Unfiltered Lessons in Power, Pivoting & Personal Growth (Ep 335)
In this bold and enlightening episode of Why Not Now?, Amy Jo Martin revisits her candid conversation with NYU professor, bestselling author, and entrepreneur Scott Galloway. Known for his unapologetic take on everything from tech monopolies to personal growth, Scott shares the pivotal “Why Not Now?” moment that led him to walk away from a successful life in San Francisco and start over in New York. You’ll learn how Scott evaluates major life decisions, why failure isn’t fatal (but playing it safe might be), the keys to healthy relationships and a healthy life, and how to build your own "kitchen cabinet" of advisors for navigating change. He also unpacks the role of social media in shaping public discourse, the coming disruption in higher education, and why forgiveness - especially toward yourself - is a cornerstone of resilience. Whether you're facing a career crossroads, feeling pressure to conform, or simply need a reset in how you approach risk and ambition, this episode delivers both perspective and practical takeaways. Scott’s unfiltered insights and Amy Jo’s thoughtful questions create a conversation that’s as challenging as it is inspiring. Learn more about Scott: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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The Only Way Out Is Through: Glennon Doyle on Sobriety, Truth and Living Untamed (Ep 334)
05/15/2025
The Only Way Out Is Through: Glennon Doyle on Sobriety, Truth and Living Untamed (Ep 334)
In this powerful re-airing of one of Why Not Now?’s most impactful episodes, Amy Jo Martin sits down with the incomparable Glennon Doyle - author of the #1 New York Times bestseller Untamed, CEO and Founder of Treat Media, and one of today’s most vital voices in personal transformation. Glennon opens up about the life-altering “Why Not Now?” moment that began on a cold bathroom floor and led to her sobriety, awakening, and purpose-driven path. With unmatched honesty and grace, she explores what it means to feel all your feelings - especially the hard ones - and why facing life unfiltered is the ultimate act of courage. Amy Jo and Glennon dig into imposter syndrome, the art of writing, sharing stories when scars are still wounds, and what happens when we stop chasing dirty pink bunnies and start living as the wild cheetahs we were born to be. Glennon also shares raw reflections on control, love, and the lifelong battle with body image, offering solidarity and hard-earned wisdom along the way. This episode is a masterclass in truth-telling, filled with warmth, depth and revelations that linger long after the final word. Whether you’re navigating change, wrestling with self-trust or simply seeking a spark to live more untamed, Glennon’s words will meet you exactly where you are. Be sure to check out her newest book, We Can Do Hard Things. Learn more about Glennon: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Mixing Science + Soul to Age Less with Renegade Dr. Kenna (Ep 333)
03/20/2025
Mixing Science + Soul to Age Less with Renegade Dr. Kenna (Ep 333)
What happens when a high-achieving doctor and sports chiropractor decides to rewrite the rules of health? Dr Kenna Ducey-Clark, Founder and CEO of HealthStyle by Dr. Kenna, is doing just that. In this episode, Amy Jo dive's into Dr. Kenna's transformational journey. She spent years working with elite athletes, helping them optimize their performance, but her biggest pivot came when she turned that expertise inward, confronting her own hidden health struggles. Dr. Kenna shares how a bold Why Not Now? moment at an airport changed her life - leading her to join Renegade and build a groundbreaking approach that blends science, holistic health, and intuitive wellness. Now, she’s on a mission to help high-performing women stop keeping their health challenges a secret and start prioritizing their well-being - physically, mentally, and spiritually. From working with champion athletes to coaching executives, Dr. Kenna reveals how women can apply an athlete’s mindset to their own lives, extending their "runway" and redefining what it means to truly thrive. She and Amy Jo also tackle why women’s health is broken, the power of listening to your body, and the future of functional medicine as wealth and influence shift into female hands. If you’ve ever felt like you're pushing through exhaustion, waiting for the right time to prioritize yourself - this episode is your wake-up call and permission to take the first step toward becoming the champion of your own health. Learn more about Dr. Kenna: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Re-Dream. Do. Repeat. - VP of NBA’s Cavs, Georgia Sapounas, shares her Renegade playbook (Ep 332)
03/07/2025
Re-Dream. Do. Repeat. - VP of NBA’s Cavs, Georgia Sapounas, shares her Renegade playbook (Ep 332)
What happens when a world-class athlete, digital innovator, and fearless adventurer decides to pivot? Renegade member Georgia Sapounas, VP of Innovation & Digital at the NBA’s Cleveland Cavaliers, did just that and shares her remarkable journey from elite figure skater to leading digital transformation in sports. In this episode, Georgia and Amy Jo go deep fast into the power of surrender, bold decision-making, and the Renegade mindset that fuels Georgia’s success. From working at the Olympics to spontaneously traveling the world, Georgia embodies the "Why Not Now?" spirit—proving that trusting your gut can lead to unexpected and extraordinary opportunities. One of the biggest lessons from Georgia’s story is the importance of trusting your instincts - even when the logical choice says otherwise. She also highlights the power of surrendering to uncertainty, showing that real growth happens when you let go of rigid plans and embrace the unknown. Finally, Georgia’s approach to innovation - both in her career and personal life - proves that taking small, intentional steps toward new ideas can lead to game-changing results. If you’ve ever faced a crossroads in your career or life, this episode is for you. Georgia will inspire you to take your next leap! Learn more about Georgia: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Bill Shufelt: Building Athletic Brewing & a Non-Alcoholic Beer Boom (Ep 331)
02/20/2025
Bill Shufelt: Building Athletic Brewing & a Non-Alcoholic Beer Boom (Ep 331)
Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking. In this episode, you’ll hear about a pivotal dinner conversation with his wife that sparked Bill’s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that’s not just about great beer but about impact, community, and purpose. Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs. From navigating investor rejections to becoming a B Corp with a mission, Bill’s story is a masterclass in purpose-driven leadership. Whether you’re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”. Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/ Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Amy Jo Martin’s Renegade Story: From Trailer Parks to Blazing Trails (Ep 330)
02/13/2025
Amy Jo Martin’s Renegade Story: From Trailer Parks to Blazing Trails (Ep 330)
In this special solo episode, Amy Jo Martin pulls back the curtain on her journey from a small-town girl with big dreams to a trailblazing entrepreneur, author, and founder of Renegade. She shares raw, personal stories of resilience, reinvention, and the power of taking action - right now. From the early days making her mark in professional sports, to building one of the first-ever social media agencies, Amy Jo reveals the turning points that shaped her career. But success didn’t come without sacrifice. She opens up about burnout, rediscovering purpose, and why she created Renegade - a transformative space where high-achieving women gain the skills, connections, and mindset to live the life they want. If you’ve ever felt stuck or wondered what’s next, this episode is a masterclass in navigating change, finding clarity, and rewriting the rules. Whether you're a leader, entrepreneur, someone craving more time, more freedom or you're just a little Renegade curious, Amy Jo’s insights will inspire you to ask "Why Not Now?" Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Jen Batchelor: The Science of Feeling Good & Kin Euphorics (Ep 329)
02/06/2025
Jen Batchelor: The Science of Feeling Good & Kin Euphorics (Ep 329)
What if you could create a movement that redefines how people socialize and unwind, without the downsides? That’s exactly what Jen Batchelor, Founder of Kin Euphorics, is doing. In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category. From growing up in Saudi Arabia - where her father secretly brewed his own drinks (did someone say “Renegade”!?) - to pioneering the future of functional beverages, Jen shares her journey of blending ancient traditions with modern science to create a new way to celebrate. She talks about the pivotal moment in a high end grocery chain that sparked the idea for Kin, the challenges of being a solo founder, and how becoming a mother has reshaped her approach to business, and life. You’ll learn about the highs and lows of entrepreneurship, from why Jen turned down a $16M deal to scaling Kin with a lean, mission-driven team. Amy Jo and Jen discuss breaking industry norms, the power of trusting your intuition, and why not all pleasure is created equal. If you’ve ever dreamed of disrupting an industry, balancing ambition with personal well-being, or simply finding a new way to celebrate without compromise, this episode is for you. Learn more about Kin: Follow Jen: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Dr. Brooke: Regulate Your Nervous System like a Renegade (Ep 328)
01/20/2025
Dr. Brooke: Regulate Your Nervous System like a Renegade (Ep 328)
Renegade Member, Dr. Brooke Weinstein, is a neuroscience expert, occupational therapist, and world renowned expert on parenting. She is also an unapologetic advocate for mental health and self-regulation. On this week's episode, Amy Jo Martin welcomes Dr. Brooke into her home (literally) to go deep fast. Dr. Brooke opens up about a life-changing moment when she decided to reclaim her power amidst the chaos of motherhood, a struggling marriage, and the pressures of life. Her “Why Not Now?” moment - choosing herself and her children over the weight of caregiving - not only transformed her personal life but also sparked the creation of a groundbreaking method for emotional and sensory regulation. In this powerful conversation, Dr. Brooke shares her journey through grief, resilience, and the courage to prioritize her well-being. From small steps like walking daily to monumental decisions that redefined her path, Dr. Brooke offers raw insights and actionable tools for navigating trauma, building self-awareness, and finding strength in vulnerability. Amy Jo and Dr. Brooke dive into the science behind nervous system regulation and how understanding your mental health at a neurological level can unlock your true potential. They also explore the importance of embracing emotions, setting boundaries, creating space for healing and the impact of the Renegade community which Dr. Brooke is a part of. This episode is a heartfelt testament to the transformative power of "Why Not Now?" moments. Whether you're navigating stress, seeking balance, or simply curious about neuroscience, this episode is a must-listen. Applications for the 2025 Renegade Accelerator are now open. Head to to learn more and apply. Learn more about Dr. Brooke Weinstein: Follow Dr. Brooke: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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All things Money with Amy Jo Martin as guest on “Getting Rich Together” (Ep 327)
12/09/2024
All things Money with Amy Jo Martin as guest on “Getting Rich Together” (Ep 327)
In this special crossover episode of "Why Not Now?", Amy Jo takes a turn in the guest seat for an enlightening conversation with Syama Bunten, host of the "Getting Rich Together" podcast. Amy Jo shares her inspiring journey from humble beginnings in a trailer park to becoming a trailblazing entrepreneur, bestselling author and champion for women’s financial legacy. You'll learn about Amy Jo's evolving relationship with money, her strategies for breaking into private investments, and how to leverage financial tools to create lasting stability and wealth. Amy Jo also reveals key lessons from working with wealthy individuals and global brands, the power of aligning with purpose, and the importance of asking the right questions to unlock new opportunities. Whether you’re looking to transform your money mindset, grow your financial literacy, or discover how to balance ambition with personal fulfillment, this dynamic conversation between two powerhouse women is packed with actionable insights and stories to help you redefine your approach to money and success. Learn more about Syama and “Getting Rich Together”: Women & Wealth Catalyst Summit: Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Persuasive Storytelling Step by Step with Amy Jo Martin (Ep 326)
11/25/2024
Persuasive Storytelling Step by Step with Amy Jo Martin (Ep 326)
Storytelling is one of the most (if not the most!) powerful tools for influencing human behavior, building connections, and creating impact in your personal and professional life. In this episode, Amy Jo shares her insights on crafting compelling, what she calls, “Go-To Stories" - potent, concise narratives that resonate emotionally and can adapt to any and all situations. Over her 20+ years as a professional keynote speaker and personal branding pioneer, Amy Jo has guided some of the biggest brands in the world on how to successfully tell stories in order to persuade, grow their impact and income. You’ll learn Amy Jo’s proven step by step process as she dives into her storytelling framework, emphasizing the importance of connection and relatability. Drawing from her experiences, she illustrates how, when done right, authentic storytelling can drive success and leave a lasting impression. Amy Jo also provides actionable tips on storytelling structure, how to bridge data with emotion, and build confidence to make your message stick. With humor, honesty, and her signature Renegade approach, Amy Jo challenges you to refine your storytelling skills and bring your unique persuasive voice to the forefront. Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Break Free from Old Patterns: Dr. Gay Hendricks on Problem-Solving & Personal Growth (Ep 325)
11/08/2024
Break Free from Old Patterns: Dr. Gay Hendricks on Problem-Solving & Personal Growth (Ep 325)
In this episode, we revisit a popular conversation with Dr. Gay Hendricks, a renowned expert in personal and relationship transformation. Dr. Hendricks shares his four-step process, “FACT” - facing, accepting, choosing and taking action - as a powerful tool to help people transform their lives by identifying and breaking long-standing patterns. If you are ready to make bold changes in your life and pursue your creative potential, his advice offers a practical roadmap for you. Drawing on stories from his life and career, including his profound insights into relationships, he discusses how uncovering unexpressed creativity can be both healing and freeing. Dr. Hendricks also talks about his bestselling book The Big Leap. For listeners who seek actionable inspiration and a fresh take on personal growth, this episode offers insights, practical steps, and a glimpse into Hendricks’ multidimensional journey of creativity and fulfillment. Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: X/Twitter: Facebook: YouTube: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Flipping the script on Marriage & Play using the 5 Renegade Rules with Amy Jo Martin
10/31/2024
Flipping the script on Marriage & Play using the 5 Renegade Rules with Amy Jo Martin
In this heartfelt episode, Amy Jo invites you on a journey of transformation, courage and rediscovery. For new listeners, you'll learn Amy Jo's five Renegade Rules and how to apply them to your Why Not Now? ideas. For longtime listeners, this is your chance to take a refresher course and set a new idea in motion. Sharing two of her personal “Why Not Now?” ideas, Amy Jo reflects on the importance of reigniting lost passions and creating space for joy amidst life’s complexities. Through candid insights about "converting her marriage" into a co-parenting partnership, she reveals how intentional change has brought her family closer and set a positive foundation for their son. You'll also hear how Amy Jo integrated play back into her life - including how she incorporated dancing and acrobatic flips into a keynote speech in front of 9,000 people. Along the way, she shares a deep dive into the five Renegade Rules she lives by in order to help you manufacture bravery, overcome adversity, and find the intersection of where your purpose, passion and skill reside. Highlighting the power of embracing change and finding joy, this episode is filled with lessons on navigating life’s transitions while staying grounded in what brings you happiness. Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global: Here's a link to Jim Matthews' book: Here's a link to the Why Not Now? Episode when Amy Jo's son "arrived": Here's a link to Angela Gargano, Amy Jo's Flipping Coach:
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How to Reframe AI: Multiply Talent & Manipulate Time with Amy Jo Martin (Episode 323)
10/23/2024
How to Reframe AI: Multiply Talent & Manipulate Time with Amy Jo Martin (Episode 323)
Amy Jo shares insights and trends from being out in the wild listening loudly to audiences of every type. Drawing on 25 years of experience navigating some of the biggest technological revolutions - from the dot-com boom to the advent of social media - Amy Jo explores how this moment in history is similar to those, what that means for you and how AI can not only multiply talent, but also manipulate time, ultimately open sourcing our most precious resources. This episode isn’t just about tech. Far from it. It’s about your personal growth, the power of storytelling, and how to apply your curiosity. Amy Jo answers the question: Is AI going to make me money or save me money? She also dives into themes like adaptability, embracing healthy tension, sharing stories from her whirlwind travels and how all of that relates to you in this current season. Whether you're a leader, entrepreneur, or just searching for your next “Why Not Now?” moment, Amy Jo offers practical strategies to manufacture bravery and transform fear into opportunity. You’ll also hear her insights on AI, leadership, personal development, and stories that inspire action - because everyone should be responsible for experimenting and the time to take that brave best next step is now. Get Amy Jo’s newsletter: Watch Amy Jo's Speaking Reel: Learn more about Renegade: Learn more about the Renegade Accelerator: Follow Amy Jo… Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global: Here's the Marc Andreessen Video Amy Mentioned: Here's Mark Cuban in the Why Not Now? Podcast:
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Guy Kawasaki - How To "Think Remarkable" with a Growth Mindset (Ep 322)
05/25/2024
Guy Kawasaki - How To "Think Remarkable" with a Growth Mindset (Ep 322)
Guy Kawasaki is a bona fide legend. He is an evangelist for innovation, and has been on the front lines of the biggest evolutions in tech; those moments that we’ve all heard about. In Amy Jo’s mind, Guy is the OG influencer and you’ll hear why. Guy’s background stretches from his first stint with Apple back in the 80’s all the way through to Canva now. Guy has authored 16 books, the latest of which “Think Remarkable” distills down his own experience, as well as his experience interviewing some of the worlds most interesting people over the years, in order to help you become a remarkable person. In this episode, Guy gives his take on what Why Not Now? means to him as well as discusses his “Why Not Now?” moment going back to work with Apple in the 90’s. Guy talks through how people make decisions, and how that process changes over time. He also shares the secret to his success (no big deal!) and what it takes for him to get into that mindset. This conversation is wide ranging to say the least. Guy and Amy Jo discuss AI now and in future, fatherhood, growth mindset, how to navigate healthy tension conversations and the one question you should ask people you disagree with, how to reinvent yourself, your company or your community, defaulting to “YES” and much more. Guy has a way of sparking curiosity in people that is unmatched, and after listening to this conversation, we hope he sparks something for you to truly become remarkable. Learn more about Guy: https://guykawasaki.com/ Get "Think Remarkable": Get Amy Jo’s newsletter: Follow Amy Jo… Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Juliet Funt - Creating Space & A Minute To Think (Ep 321)
04/15/2024
Juliet Funt - Creating Space & A Minute To Think (Ep 321)
Juliet Funt is a Productivity Wizard. She is a renowned Keynote Speaker, CEO, Author and tough-love advisor to the Fortune 500. In this episode, Juliet gets into the tactics of how and what to do in order to create more space in your day and life. You’ll learn how to recognize that you’re doing too much, how Juliet helps companies and individuals reduce busyness and why space to recover, think, and be strategic, is the key to your efficiency. If you are a person in constant rush, throwing your hands in the air right at the brink of burnout, Juliet discusses what you can do to create more space and give yourself permission to “Opt-Out”. If you are employer, Juliet gives you actionable tools to avoid being a casualty of the great resignation, and retain your talent. You’ll also hear Juliet break one of her own rules, and share her ultimate Why Not Now? story; a story that she has never shared during a podcast interview before that involves her traveling to 14 countries in 2 years whilst still running her business and schooling her 3 children. Lastly, Juliet gives you her step approach to dealing with anxiety around email, managing our inboxes and scheduling meetings. Juliet’s new book “A Minute To Think” is out now. Learn more about Juliet here: Enrollment for the next Renegade Accelerator is now open. Learn more and apply: Get Amy Jo’s newsletter: Follow Amy Jo… Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s book: Follow Renegade Global:
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Sandra Campos - Why Decision Making is Part Data, Part Instinct (Ep 320)
03/18/2024
Sandra Campos - Why Decision Making is Part Data, Part Instinct (Ep 320)
Sandra Campos is a three-time CEO, having led some of the biggest retail and fashion brands in the world. She is also a two-time founder, a member of multiple private and public boards, a contributor on CNBC and an absolute expert on the consumer. One of the things that stands out most about Sandra is her ability to understand the macro picture of things - whether that be culturally, or when it comes to her personal life. In this episode, Sandra shares a life changing Why Not Now? moment that has influenced everything she has done since. This moment in time ultimately became the best career move she has ever made. Sandra explains the pivotal events that led her to a crossroads of having to either look for a job in corporate America, or create an entrepreneurial experience that would enable her to forge a balance between career and family. She took a leap of faith, chose the latter, and the rest is history. Sandra explains how she arrived at making the decision, how that applies to your own decision making process, and why you should think entrepreneurially even if you aren’t an entrepreneur. You’ll learn what makes Sandra so decisive, how she considers decisions and the tools she uses in her decision making process. Sandra is someone that doesn’t sit still very often, but she has learned to take the time to appreciate the things in her life. She shares why focusing on what truly matters, being happier and more content will lead to more productivity naturally. Learn more about Sandra, here: Watch the full episode on YouTube here: Get Amy Jo’s newsletter: amyjomartin.activehosted.com/f/21 Follow Amy Jo… Facebook: www.facebook.com/AmyJoMartin Twitter: twitter.com/AmyJoMartin Instagram: www.instagram.com/whynotnow/ Buy Amy Jo’s Book: amyjomartin.com/book
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Steven Kotler - Living in "Flow" to Reach Your Peak Performance (Ep 319)
02/26/2024
Steven Kotler - Living in "Flow" to Reach Your Peak Performance (Ep 319)
Steven Kotler studied journalism, poetry, and writing in school. When he told others about his plans to conduct a neurobiological study, some literally laughed in his face. But Steven’s interviews with Flow State experts made him an authority on the subject, and he set out to help others reach peak performance. He now works with entrepreneurs, athletes, and leaders of some of the biggest companies in the world, helping them reach this state of “Flow” to become up to 500% more productive. He is also a 4 x NYT Bestselling Author. According to Steven, Flow is how you turbo boost your results beyond all expectations. In this episode of Why Not Now?, Steven and Amy Jo talk about overcoming imposter syndrome, how to get into Flow and how living a “Flow” Lifestyle can bring more purpose and happiness into our lives. They also talk about the difference in mindset between peak performers and non-peak performers. Steven tells Amy Jo that we have 5 major intrinsic motivators: curiosity, passion, purpose, autonomy, and mastery. To perform at our best, they must all point in the same direction. That is when we reach our Flow State. Follow Amy Jo… Facebook: Twitter: Instagram: Buy Amy Jo’s Book:
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Amy Jo Martin - The Difference Between Priority Management & Time Management (Ep 318)
02/17/2024
Amy Jo Martin - The Difference Between Priority Management & Time Management (Ep 318)
Our priorities are what we do, not what we say we are going to go. In this episode, Amy Jo explains the difference between priority management and time management. You’ll hear two personal stories that have helped shape the way Amy Jo looks at her priorities as well as learn actionable tips you can try today to help you discern what is a priority, what is not and what to do with that data. Subscribe to the podcast: To watch the video of this episode, head to Get Amy Jo’s newsletter: Follow Amy Jo: Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s Book: Follow Renegade Global on Instagram:
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Amy Jo Martin - How To Ask For Equity (Ep 317)
02/12/2024
Amy Jo Martin - How To Ask For Equity (Ep 317)
Alignment and equal value exchange are everything when it comes to having skin in the game. Asking for equity, no matter if you are an employee, advisor or otherwise, is a long term strategy and can be life changing. In this short-but-tactic-packed episode, Amy Jo breaks down the 7 ways you can ask for equity, the strategy behind these phrases and the key ingredient to ensuring you are the one guiding the conversation and not the other way around. Subscribe to the podcast: To watch the video of this episode, head to Get Amy Jo’s newsletter: Follow Amy Jo: Instagram: Twitter: Facebook: Why Not Now? Instagram: Buy Amy Jo’s Book: Follow Renegade Global on Instagram:
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Paula Wallace - Lessons In Leadership, Invention & Reinvention (Ep 316)
02/05/2024
Paula Wallace - Lessons In Leadership, Invention & Reinvention (Ep 316)
“Once you launch in, there’s no going back.” Paula Wallace is the Founder and President of the Savannah College of Art & Design (SCAD) - a world leading comprehensive university for creative professionals. Paula invented SCAD in 1979, and she has most definitely not looked back. Paula has continued to reinvent the way we learn and the way we teach the combination of creative, art, business and now even AI. She writes her own rules. In this episode, Paula and Amy Jo talk through Paula’s formula for reinvention, her approach to how she makes decisions and what Paula is seeing with AI on the horizon. You’ll also hear Paula’s fascinating Why Not Now? moment, which is the origin story of SCAD, as well as the pillars that have guided Paula through multiple big changes over time, and why starting with the past is so important when you begin your approach to reinvention. Lastly, Paula shares the trends that she feels will truly shape the next few years and beyond. Paula is a Renegade in every sense of the word. .
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Amy Jo Martin - Part 3 How To Reinvent Your Day & Relationship With Time (Ep 315)
01/26/2024
Amy Jo Martin - Part 3 How To Reinvent Your Day & Relationship With Time (Ep 315)
This is the final episode of Amy Jo’s 3 part series all about reinventing your relationship time and money. We encourage you to listen to and before pushing play on Part 3. In this last installment, Amy Jo focuses on the money side of things. To be clear, this is not investment advice, but you will learn how to potentially earn more and save more. Amy Jo shares her specific money story and how that has changed over the last ten years. The net/net? Sacrifice does not equal success. Period. Our earning potential is highest when we are expanding our capacity and optimizing our bandwidth. Sometimes that means spending money to create more time. Amy Jo explains how. She also shares what she is looking at specifically in her budget, and how she uses that data to determine if she is operating at her full earning potential. You’ll learn the importance of assigning a value to your hours, and start making decisions based on the value of your time, as well as the difference in approaching finances from a confident place as opposed to doing so out of fear, and with a scarcity mindset. Finally, Amy Jo takes you through the 5 Renegade Rules as a refresher so you can apply the rules to what you’ve learned over the last 3 episodes and beyond. To watch the full video of this episode, head to . Follow Amy Jo:
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Amy Jo Martin - Part 2 How To Reinvent Your Day & Relationship With Time (Ep 314)
01/17/2024
Amy Jo Martin - Part 2 How To Reinvent Your Day & Relationship With Time (Ep 314)
Welcome to Part 2 of Amy Jo’s 3 part series on reinventing your relationship with time and money. If you haven’t spent time with , we encourage you to go back and listen before diving in to this latest installment. As promised, in this episode you’ll hear Amy Jo’s New Year’s list featuring what she plans to take with her into the new year, leave behind in 2023 and create new in 2024. She has been doing this exercise for over ten years. These actionable items go hand in hand with her goal to reinvent her relationship with time and money. It’s not too late to do this exercise yourself. Amy Jo dives into the “now what?” and how to execute on your goals for the year. You’ll learn the tactics and indicators on how to know when you are tapped and trapped, how to know when you are creating momentum and when you are on the right track to increasing your capacity and expanding your bandwidth. Amy Jo explains what the Ruthless Red Pen is and how you can use it, as well as how to deal with what she calls Bandwidth Bankrupters. You’ll learn the important questions to ask yourself before you decide to take another “hey can I pick your brain?” meeting. Lastly, Amy Jo shares the Three S’s and what they mean for your bandwidth and capacity. This episode is packed with tactics to get you on your way to your reinvention goals. In Part 3, Amy Jo will breakdown how these tools and reinvention mindset applies to money. To watch the full video of this episode, head to Follow Amy Jo:
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