Bill Shufelt: Building Athletic Brewing & a Non-Alcoholic Beer Boom (Ep 331)
Why Not Now? with Amy Jo Martin
Release Date: 02/20/2025
Don Yaeger on Michael Jordan’s Drive & the 1% Playbook (Ep 343)
Why Not Now? with Amy Jo Martin
What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week’s Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes. Don shares the spark behind his Corporate Competitor Podcast and the research that started it all: a striking link between women in the C-suite and sports participation. He then unpacks a powerful interviewing framework built on three moves: know your audience, find...
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Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)
Why Not Now? with Amy Jo Martin
In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - “Like Clockwork”. Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers. Whether you're a founder,...
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Confidence by Design: Dr. Shaggy on Discipline, Dentistry and Doing Things Differently (Ep 341)
Why Not Now? with Amy Jo Martin
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word. Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time. From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she’s grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and...
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Ben Uyeda on Creativity, Risk & Building RESET (Ep 340)
Why Not Now? with Amy Jo Martin
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California. Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert. With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one...
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AI That Saves Lives: Amanda Ducach on the Future of Women’s Health (Ep 339 Live at SXSW)
Why Not Now? with Amy Jo Martin
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world’s first agentic AI platforms for women’s health, before ChatGPT made headlines. Amanda shares how Ema uses AI to transform women’s healthcare by meeting users where they are. From identifying hidden signs of suicide ideation to helping women advocate for their own medical decisions, Ema is revolutionizing...
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From Girlboss to Trust Fund: Sophia Amoruso’s Bold New Era (Ep 338)
Why Not Now? with Amy Jo Martin
What happens when you’re on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance. From founding Nasty Gal and Girlboss to navigating public scrutiny, financial highs and lows, and deeply personal transitions, Sophia opens up about what she's learned from building (and rebuilding) her life and career. You will get a rare behind-the-scenes...
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Be Where Your Feet Are: LIV Golf CEO Scott O’Neil (Ep 337)
Why Not Now? with Amy Jo Martin
What if your most painful moment could lead to your most meaningful work? In this episode of Why Not Now?, we revisit Amy Jo Martin’s conversation with Scott O’Neil - CEO of LIV Golf and former CEO of the Philadelphia 76ers - one of the most raw and riveting conversations in the show’s history. A titan in the sports and entertainment industry, Scott shares how a deeply personal tragedy - the loss of his best friend to suicide - became the catalyst for his bestselling book Be Where Your Feet Are and a complete re-evaluation of what matters most. From leading billion-dollar...
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Mel Robbins: The 5 Second Rule – Stop Overthinking, Start Doing (Ep 336)
Why Not Now? with Amy Jo Martin
In this episode of Why Not Now?, we revisit Amy Jo’s interview with bestselling author, speaker, and global thought leader Mel Robbins - and the conversation is as raw, real, and revelatory as ever. Mel opens up about her incredible journey from burned-out attorney to one of the most booked female speakers in the world. At the heart of her transformation? A single moment at an Oprah Winfrey event that sparked a visceral reaction and led to a cascade of courageous decisions. Mel shares how she built her powerhouse platform by learning to trust her inner wisdom - and by inventing one of the...
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Scott Galloway - Unfiltered Lessons in Power, Pivoting & Personal Growth (Ep 335)
Why Not Now? with Amy Jo Martin
In this bold and enlightening episode of Why Not Now?, Amy Jo Martin revisits her candid conversation with NYU professor, bestselling author, and entrepreneur Scott Galloway. Known for his unapologetic take on everything from tech monopolies to personal growth, Scott shares the pivotal “Why Not Now?” moment that led him to walk away from a successful life in San Francisco and start over in New York. You’ll learn how Scott evaluates major life decisions, why failure isn’t fatal (but playing it safe might be), the keys to healthy relationships and a healthy life, and how to build...
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The Only Way Out Is Through: Glennon Doyle on Sobriety, Truth and Living Untamed (Ep 334)
Why Not Now? with Amy Jo Martin
In this powerful re-airing of one of Why Not Now?’s most impactful episodes, Amy Jo Martin sits down with the incomparable Glennon Doyle - author of the #1 New York Times bestseller Untamed, CEO and Founder of Treat Media, and one of today’s most vital voices in personal transformation. Glennon opens up about the life-altering “Why Not Now?” moment that began on a cold bathroom floor and led to her sobriety, awakening, and purpose-driven path. With unmatched honesty and grace, she explores what it means to feel all your feelings - especially the hard ones - and why facing life...
info_outlineMeet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking.
In this episode, you’ll hear about a pivotal dinner conversation with his wife that sparked Bill’s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that’s not just about great beer but about impact, community, and purpose.
Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs.
From navigating investor rejections to becoming a B Corp with a mission, Bill’s story is a masterclass in purpose-driven leadership. Whether you’re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”.
Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/
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