Ep 561: Fred Peterson of Peterson Winery on the (d)Evolution of Soil Health Over the Last 40 years
Release Date: 04/30/2025
Ep 561: Fred Peterson of Peterson Winery on the (d)Evolution of Soil Health Over the Last 40 years
Wine for Normal People
has been making wines in Sonoma County for more than 40 years. While attending UC Santa Cruz, he took a job in a classmate’s family vineyard in Mendocino County and he found his passion. He left Santa Cruz, and used the rest of his GI Education benefits to attend UC Davis. . Credit: Wine for Normal People Fred got his bachelor’s degree in Viticulture and Enology in 1978. And after managing vineyards for a large winery in the Central Coast, he moved to the Dry Creek Valley of Sonoma in 1983. That same year, he planted a vineyard and built his house on Bradford Mountain....
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Re-release of Ep 230: The Biz of Small Wineries with Jim Morris and Oded Shakked of Longboard
Wine for Normal People
On the heels of the tariff show last week, and news that wine consumption is at its lowest point in 60 years, I thought it may be interesting to revisit the US industry structure in more depth. As I say in the freshly recorded intro (the show is edited for relevancy too, so it's not a straight re-release) I wanted to carve out the issues for small wineries that are every bit as relevant today as they were when I launched this show in 2018 with and Jim Morris, the Sonoma Wine Guy and frequent pod guest. (left) and Jim Morris (right) As I point out in the...
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Ep 560: Wine Tariffs and their Dire Consequences for American Wine Businesses with Ben Aneff, President of the USWTA and Daniel Posner of Grapes The Wine Company
Wine for Normal People
Tariffs have been a hot topic in recent weeks, but this issue has been ongoing. During President Trump’s first term, the wine industry was caught flat-footed when, in 2019, the administration put a 25% tariff on still wines from France, Germany, Spain, and the UK (notably, Italy and Portugal were not included) as part of a trade dispute with the EU over subsidies given to Airbus. It was then that my guests – Ben Aneff and Daniel Posner started to organize and get industry leaders together to lobby Congress and try to explain why these tariffs were so harmful to wine. Those tariffs...
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Ep 559: 12 Great Wines Under $20
Wine for Normal People
I think people are feeling a bit of a worry about the economy worldwide, so I thought I’d make some suggestions for inexpensive wines that taste like expensive ones! Almost every wine is below $18, although I put under $20 in the title because it seemed punchier! I did lots of research to make sure these were way below US$20 in markets across the US and around the world. For inclusion in the list they had to be great wines that I would buy even if they weren’t such great values (and with tariffs, they will be less good values, but still inexpensive). These are wines I drink...
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Ep 558: The Grape Mini Series -- Sagrantino
Wine for Normal People
In this grape miniseries, I cover one of the greatest yet little known red grapes of Italy: Sagrantino. Photo: Sagrantino. Source: This grape is likely native to Umbria in Central Italy, although there is speculation that it is from more far-flung parts of the globe. Nevertheless, most of the world’s plantings are in Montefalco and the surrounding areas and it is firmly rooted (literally and figuratively) there. With outrageously high polyphenols, Sagrantino is dark in color, high in tannin, and needs lots of heat to ripen. Its brambly berry notes contrast with...
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Ep 557: The Greats - Saint-Émilion of Bordeaux
Wine for Normal People
As part of the series on the greatest wines in the world, I cover Saint-Émilion on the Right Bank of Bordeaux. With its legacy of winemaking, its unique terroir, and its small producers who are constantly innovating and improving, this region is indisputably one of the top in the wine world. As with all the regions in "The Greats" series, I go in depth on the fascinating history of Saint-Émilion, the complex terroir, the (convoluted) classification, and the grapes and flavors that are possible from this outstanding "Great." As promised, here are the Premiers Grands Crus...
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Ep 556: Back to Basics -- European Classification Systems
Wine for Normal People
This week I take a fresh look at European Classification Systems, going into detail on the history of how and why they evolved, what the current EU scheme is based on, and what the major wine nations’ systems are structured (and how they differ from what the EU would like them to look like!). I discuss: How Europe classified its wines to protect the names of specific products and link them to their place of origin, to the benefit of consumers and producers. A history of wine classifications from the monks in medieval Burgundy to the winemakers of Tokaj in the 1600s to...
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Ep 555: Château Talbot - The Saint-Julien 4th Growth Bordeaux Estate with GM Jean-Michel Laporte
Wine for Normal People
is a 4th Grand Cru Classé of Saint-Julien in the Médoc of Left Bank of Bordeaux. It’s an historic and large property – its vineyards extend over 110 hectares/272 acres in a single block. The story of Talbot is a long and interesting one, but the chapter being written by the current family and management of the Château may be the best yet. With extreme dedication to quality, an eye towards the environment and careful winemaking, Talbot has a focus on making unbelievable wine that overdelivers for the price, vintage after vintage. In this show, General Manager of , Jean-Michel...
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Ep 554:The Wines of Alto Adige, Italy
Wine for Normal People
Alto Adige, in the far northeast of Italy, is a small wine region that makes incredibly high quality reds and whites. In this episode I discuss the unique terroir, grapes, and mixed culture of this region, with its heavy Germanic and Austrian influences. I cover: The long history of Alto Adige wine The varied soil types and geology The range of climates and growing conditions The unique grapes (including Kerner, Schiava and Lagrein) The DOCs and subzones of Alto Adige A truly beautiful and unique Italian wine region, and one I hope I've convinced you to...
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Ep 553: The Grape Mini-Series -- Malvasia(s)
Wine for Normal People
This is a grape mini-series like no other! This time I untangle Malvasia, which I share is not a single grape at all, nor is it even a family of grapes. This ancient grape has unknown origins and, in many respects, is more of a brand name than a grape. I cover the history of how the many Malvasias got their single name, discuss some commonalities in growing conditions (they are at least all Mediterranean!), and then call out the specific Malvasias of quality from Friuli, Tuscany, and Sicily in Italy; in Madeira, Douro, Dão and Colares in Portugal, and in the Canary Islands and...
info_outlineFred Peterson has been making wines in Sonoma County for more than 40 years. While attending UC Santa Cruz, he took a job in a classmate’s family vineyard in Mendocino County and he found his passion. He left Santa Cruz, and used the rest of his GI Education benefits to attend UC Davis.
Photo: Peterson Winery. Credit: Wine for Normal People
Fred got his bachelor’s degree in Viticulture and Enology in 1978. And after managing vineyards for a large winery in the Central Coast, he moved to the Dry Creek Valley of Sonoma in 1983. That same year, he planted a vineyard and built his house on Bradford Mountain.
In 1987, Fred hung a shingle on a red barn off of Lytton Springs Road and Peterson was born. The winery is no longer in the red barn, but it remains an important part of their history and is represented on every wine label with a back drop of Bradford Mountain, where the Peterson Estate Vineyard is located.
Photo: Fred Peterson. Courtesy of Peterson Winery
In this (super dorky) show Fred takes us through some of the fascinating history of how philosophies about terroir and soil have changed since he started as a grower and winemaker in the early 1980s and how he has managed to be a leader in sustainable, but not dogmatic sustainable farming and winemaking. Fred was one of the first voices in Sonoma to promote low intervention farming and winemaking. It shows in the wines!
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