Wine Road Podcast - Episode 254, Bret Munselle

 

The podcast begins with hosts Marcy Gordon and Beth Costa introducing the episode and thank their sponsor, Ron Rubin and River Road Family Vineyards for supporting the show (0:10-0:48).

They welcome guest Bret Munsell of Munsell Vineyards, a family friend with deep ties to the Alexander Valley wine community (0:49-1:15). Bret shares his family's 150-year farming legacy in Alexander Valley, starting with his great-great-grandfathers in the 1870s and 1880s, who initially focused on vineyards and wineries before diversifying into crops like prunes, hops, and dairy. By 1972, the family transitioned entirely to wine grapes (1:15-2:57).

Bret discusses his journey, including studying business at UC Davis and working in agricultural finance before joining the family business. He credits his banking experience with giving him valuable insights into production and finances, which he applies to their vineyard operations (3:03-4:27). Bret reflects on the importance of instilling a love for the land in his children, emphasizing the value of community and stewardship (4:36-5:14). He shares how his family celebrated their 150th anniversary with a community-focused event, highlighting the joy of bringing people together (7:12-8:03).

The conversation shifts to the growth of their business, which now includes managing 400 acres of their own vineyards and an additional 400 acres for clients. Bret credits his wife for pushing the family to start making wine in 2006, beginning with Chardonnay and Cabernet. They later expanded to Zinfandel, Sauvignon Blanc, Rosé, and Petit Verdot, with their Zinfandel earning double gold awards in competitions (9:11-14:34). Bret explains their unique approach to wine sales, focusing on private tastings in the vineyards rather than a traditional tasting room, allowing guests to connect with the land (15:01-16:09).

Bret recounts his early experiences working in the vineyards as a child, learning the value of hard work and responsibility. He shares how his daughters and nieces have also participated in vineyard work, gaining an appreciation for the effort involved (17:12-18:06, 32:11-33:10). He reflects on his passion for farming and the wine grape industry, describing it as the perfect blend of hard work and beauty, with Sonoma County offering unparalleled diversity and vistas (21:14-23:00).

As the current chair of the Sonoma County Wine Growers Commission, Bret discusses the organization's role in marketing Sonoma County wine grapes and supporting vineyard workers through programs like the Leadership Academy (23:46-25:06). He highlights the importance of balancing work, family, and community involvement, sharing his family's participation in 4-H and FFA activities (25:48-26:26). Bret also talks about his hobbies, including gardening, hunting, and spending time at a family cabin, which provide a welcome escape from his busy schedule (34:39-36:00).

The episode concludes with Bret reflecting on the enduring legacy of wine grapes in Alexander Valley, the challenges and changes in the industry, and his deep connection to the land. He encourages listeners to visit Munsell Vineyards for a unique tasting experience and to watch a heartfelt video celebrating their 150th anniversary, which captures the spirit of their family and agricultural heritage (37:22-41:08).

 

We're excited to share this video of the Munsell Family legacy.  What an honor.  150 Year Celebration