From French Laundry to Napa: Jesse Fox on Crafting Experiences and Wine Innovation
Release Date: 03/14/2026
Wine Talks with Paul K.
I am proud when I say I was born in Inglewood, California. So were Li and Leslie Jones. When I was 5 or 6 years old, my father would take me to work as I sat and stamped brochures with the name Van Ness Pharmacy. Then the perscription driver would take me to Daniel Freeman Elementary School. I say that with all the reverence in the world for the process; I learned work ethic. When I heard that there was a wine bar that primarily served wines from black owned wineries and was catgering to a fnew crowd of black wine enthusiasts and in Inglewood, I had to hear more. And Li and Leslie Jones did...
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I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt. I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen. Molly Bassard proves that you don’t have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries...
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Relentless in her pursuits would be an understatement because Kerrin Laz is a force of nature. Kerrin is the type of person the wine trade needs...now. She is chock full of energy, a plethora of ideas, and a cavalcade of pathways to get there. She will be on the show again; there were too many subjects we never discussed. Sitting down with Kerrin Laz was like flipping open a well-loved journal and discovering a handful of stories you’d forgotten you needed to hear. There’s a warmth to the East Coast energy she carries with her, this tenacity blended with familiarity—sort of like...
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She is the real deal. Isis Daniels, The Millenial Somm, can tell it like it is. There is no "fluff"here, just the facts maam. I was taken not only by her level of expertise but also by her ability to convey honest positions with honest feelings; a bit rare in today's social-network society. In other words, this is no AI Somm. When you invite ISIS Daniels, the Millennial Somm herself, into your headphones, you’d best expect more than wine talk—you’re headed for a technicolor journey through bottles and generations, biases and breakthroughs. You’ll quickly discover ISIS Daniels isn’t...
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I am a sparkling wine lover. I think sparkling wine should be part of everyones repetoir; not for celebrations...for dinner, for lunch, for anytime. Certainly, one issue with sparkling wine is the price. One of the most popular Champagnes in the world, Veuve Clicquot, is $60.00/bottle! But then you see La Marca sparkling at $14.00/bottle. What is a consumer to do? One conversation with Anna Lopez of Gramora clears it all up. When you meet someone as devoted to their craft as Anna Lopez, you realize immediately that wine is more than a drink—it’s a philosophy of patience,...
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There has been an uptick in wine media. The series "Drops of God" has raised an eyebrow. It has become quite common when I am speaking about wine that someone asks if I have seen the show. I have been horrified by some of the work I have seen on-line and even on an airline. Just when the industry is reevaluating where it needs to go, ghastly footage shows up in the medai...have we no understanding of what the people want to see? Film is story telling...and Chris McGilvray is keenly aware of this. Though he was focused on corporate productions in the Silicon Valley, the opportunity...
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It is impossible to speak of the wines from Spain...at least the famous ones, without speaking about 1.) the Ribero del Duero and 2.) Vega Sicilia. When Wine Talks was asked to join a lunch at the Berverly Hilton Hotel and sit with Pable Alvarez, we responded with "Yes, please." Pablo Alvarez is the kind of guest who logs 135 days a year circling the globe, sharing bottles and stories that most of us only dream of tasting. You will come away with far more than just a sense of Spanish terroir—you’ll get a rare look into the evolution of Vega Sicilia, Spain’s most iconic and enigmatic...
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It is crazy interesting to me that a winery as young as Quintus, in such an established and historical area as Saint Emilion, can make such waves when virtually in it's infancy as a winery. Michel Roland (we just lost him), the famed oenologist once told a friend of mine that now that it is established she can grow wine grapes at her vineyard, it will take 100 years to know what it really can do. Enter the Chateau Quintus, a winery in the famed Right Bank Bordeaux appelation; Saint Emilion. The fertile ground where Chateau Cheval Blanc, Chateau Angelus and Petrus call home, is now the...
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When I recorded this episode, Trevor was the Director and Head Winemaker of the famed Beaulieu Vineyards. And, one of the reasons I ventured into a corporate winery podcast, was that very reason. I wanted to peel back the idea of a such an iconic winery becoming corporate and how much the "Board" had to do with the decision making; in other words, can a winery maintain its boutique expression despite having a huge beauracracy working in the background. Trevor Durling is now with Darioush and Nate Weiss has taken the helm (recently at Silver Oak). Trevor Duling is the kind of winemaker who...
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Wine is experiential. It is what the industry has to hang its hat on. Each glass needs to conjure up emotion, memories and a sense of being. My father bought his wine shop in 1969 and a started his academic journey to understand and promote wine. He took master classes before they were masterclasses: German Wine Academy, the Italian Wine Consortium and many more. He was a learner. So when he was telling me a story about one of the most emotional wines he had ever tasted, and how he had waited in a long line to get a thimblefull of a taste, it was required listening. That day at a...
info_outlineBy all intensive purposes, this is Wine Talks 501st episode...crazy to think of all those guests, research, production, and insight that goes into creating and maintaining a podcast. All that to say, once in awhile, a character comes along. Someone who thinks a bit different, articulates a bit different and all the more inspires by what they say. Jesse Fox is one of those. Jesse Fox may have chased TV-chef fame in his culinary youth, but it’s the alchemy of kitchens, vineyards, and his knack for blending artistry with precision that makes him one of Napa’s most intriguing winemakers. In this episode, you’ll be treated to the story behind his philosophy—rooted in the repetition, timing, and taste memory of elite kitchens like the French Laundry—and now poured into every bottle at Sequoia Grove. With Paul K guiding the conversation, you’ll learn how Jesse Fox brings the hospitality mindset to wine, why experiences and relationships matter far more than gimmicks, and how staying true to a brand’s roots is the real secret to cultural relevance. Instead of fixating on the old playbook or chasing the next big marketing trend, Jesse Fox invites listeners to imagine a wine industry that innovates without losing sight of connection—and authenticity. As the conversation flows from the realities of Napa’s enotourism challenges to the eternal magic of a well-balanced glass, you’ll peel back layers of insight into both the “back house” and “front house” of winemaking. It’s an intimate look at how Sequoia Grove is doubling down on estate vineyards, investing in legacy, and refusing to be just another bottle on the shelf. By the time you reach the last sip of this episode, you’ll come away with a fresh perspective on why properly made wine is more than alcohol—it’s a beverage that shapes memories, celebrates place, and makes the world a little brighter. Three things you’ll learn, best poured into wine glasses: 🥂 How Napa wineries can blend innovation with tradition, honoring place while adapting to a changing market. 🥂 Why authentic, properly balanced wine strikes a chord with everyone, from novices to seasoned collectors. 🥂 The unique challenges—and opportunities—of making approachable Cabernet in a region where land prices and competition are sky-high. YouTube: https://youtu.be/VAtoycCF54E #WineTalks #SequoiaGrove #NapaValley #JesseFox #PaulK #Winemaking #CabernetSauvignon #Chardonnay #Hospitality #FoodAndWine #Experiences #CulinaryJourney #FrenchLaundry #WineIndustry #WineCulture #Sustainability #VineyardLife #WineInnovation #WinePhilosophy #PodcastChat