Is It Going To Work? Ancient Wines, Modern Idea: How Armenia Is Sharing Its Bottles: Vahe Baloulian.
Release Date: 09/08/2026
Wine Talks with Paul K.
Who does this? I am actually part jealous and part concerned for this mans sanity. He goes to a country, married no less, to visit for a week and hasn't left for 10 years. I'm like "what?" When Matthew landed in Armenia, he didn’t bring a suitcase full of big plans—just a battered laptop and the crazy notion that a tiny country he didn’t even have roots in could become his home. Instead, what happened next might change how you think about destiny, culture, and even what it means to plug in and connect. This isn’t another dry “expat tale” about escaping the ordinary for a bit of...
info_outlineWine Talks with Paul K.
The top accolades in the wine trade are tough to acquire. The Master of Wine and the Master Sommelier both can take years if not a decade to study for and pass the tests. But to have both credentials on your resume! I'm like what? Doug Frost is the man...and one of three in the world that have accomplished earning both accolades. It’s one thing to love wine, but it’s another to flat-out admit you may have to drink your entire inventory if nobody else buys in. That’s the raw honesty you’re in for with Doug Frost, a man who admits that in wine, if you want a small fortune, you’d...
info_outlineWine Talks with Paul K.
This is cleaver, and grass roots. Vahe has an idea to promote the wines of Armenia, one bottle, one dinner, one enthusiat at a time. And, if you ask me, that is what it is going to take to get the industry grounded again. There is alot of spectulation on the role AI will play in this renassance, and most likely the role will be voluminous, but AI cannon the place of sharing a bottle of wine with a friend. And Vahe is proposing this very idea. If you’ve ever wondered how the wine world can get shaken up by a little friendly challenge, you’re in for a treat! In this episode, host Paul...
info_outlineWine Talks with Paul K.
Most...no, all Champagne and Sparkling wine houses will tell you: Champagne is not just foe celebration. Kind of like tinsel in the movie Elf (not just for decoration). Enter Marvina Robinson with an intriguing journey from Wall Street to the wonderful world of wine and Champagne. Who would hang up their proverbial cleats of a steady high paying job for the unknown landscape of adult beverages and uncertainty. Nobody ever told Marvina Robinson that starting a champagne brand as a Black woman from Brooklyn was “a good idea”—in fact, they told her the opposite. She laughed, uncorked, and...
info_outlineWine Talks with Paul K.
It takes "b_ll$"to go after industry giants. And it doesn't mean toppling an industry giant, it just means getting a slice of the pie. I have witnessed numerous attempts at this in a variety of sectors, and most fail...and for many reasons..but this idea is working. David Kong might have traded the high-octane pace of New York hedge funds for the delicate clink of hand-blown glass, but don’t think for a moment he’s lost his edge. In this episode, you’ll hear how an outsider to the wine glass industry spotted a wide-open niche, challenged global heavyweights, and built a thriving...
info_outlineWine Talks with Paul K.
The crazy world of hospitality can be considered a lost art. It seems more and more restaurants are opening as a walk up, order, take your table number and wait. Hardly a "how are you?" and it all seems lost. Enter Stecca Traverna. An unassuming Italian tavern in the heart of the So Cal surf capital, Hermosa Beach. Then I visited the kitchen, it was so small..."how small was it?" "It was so small that the shrimp didn't fit." Giorgio Vizia jokes that he was born to the sound of pots clanging and sauce simmering—destined for a life in the kitchen before he’d even tasted his first...
info_outlineWine Talks with Paul K.
It is going around. The wine business is slow. Slow to change, slow to recognize the market, slow to become digital...shall I keep going. Two gentleman agree, at least on the retails front. Paul Mabray is an old friend. Andrew Levy is a new friend, and they have teamed up, with dozens of wine tech years between them, to solve some problems. Problems that seem natural to fix through tech in our trade. Have a listen, these guys get it. Paul Mabray and Andrew Levy have never been shy about shaking the wine industry’s dusty foundations. They’ve watched as old ideas about how wine gets into a...
info_outlineWine Talks with Paul K.
I met Stetson years ago. Orange wine was not a thing. But he was making it a thing. I was intrigued by his commitment to the sector and the develpment of Georgian wine in the US, particularly in Los Angeles. Bringing Stetson Robbins onto this show is like popping the cork on a bottle you’ve never heard of, from a country you can barely pronounce, and finding it’s the most fascinating taste you didn’t know you craved. Forget everything you thought you knew about wine, because this conversation isn’t about chasing the next California cab or French pinot—this is about tracking the...
info_outlineWine Talks with Paul K.
I am pretty sure you didn't catch the article in the Somm Journal written by David Schulner. And if you did, you were not as jealous as I was. Well, let's call it inspired. Trading the glitz of Hollywood for the chaos of the restaurant floor, David Schulner doesn’t just pour wine—he pours gasoline on the genteel myths swirling around it. You’ll hear what happens when a successful TV showrunner, fresh off the picket lines of the 2023 writers’ strike, crashes headfirst into the closed ranks of Michelin-star restaurants. Forget those dreamy drone shots over gleaming vineyards; David...
info_outlineWine Talks with Paul K.
I first met Patrick at our favorite steak house in Manhattan Beach; the Arthur J. The wine list there is one of the most thought out I have seen in all my travels. It was Patricks first day there. We had an intriguing conversation and returned a week later to continue our discussion. Serendipitously, by me eavesdropping on a conversation, I learned that Patrick had authored a book: The Last Days of Haute Cuisine. I was seriously taken by this accomplishment and immediately found the book on Amazon and voraciously read it cover to cover. A stroy of food in America that had been...
info_outlineThis is cleaver, and grass roots. Vahe has an idea to promote the wines of Armenia, one bottle, one dinner, one enthusiat at a time. And, if you ask me, that is what it is going to take to get the industry grounded again.
There is alot of spectulation on the role AI will play in this renassance, and most likely the role will be voluminous, but AI cannon the place of sharing a bottle of wine with a friend. And Vahe is proposing this very idea.
If you’ve ever wondered how the wine world can get shaken up by a little friendly challenge, you’re in for a treat! In this episode, host Paul Kalemkiarian and guest Vahe spill the wine (figuratively) on why the second week of November is something to circle on your calendar: Armenian Wine Week—globally!
What’s the Big Idea?
During Armenian Wine Week, every Armenian is encouraged to:
- Buy 2 bottles of Armenian wine.
- Gift 1 bottle to a non-Armenian friend—spread the love, and the tannins!
- Challenge 3 friends to do the same—think of it as the “Ice Bucket Challenge” but far more delicious (and less shocking to the system).
As Vahe quips, “Every Armenian is a boat that can take this wine to the ocean of wine drinkers” 00:18. You don’t even have to drink it all yourself—just share, enjoy, and invite others to the wine party. Imagine your Thanksgiving table with a bottle from “my ancient land” and a great story to go with it! 00:24.
The Grassroots Spirit
This isn’t your typical top-down campaign. Vahe describes it as purely grassroots—no big-budget ads, just community, passion, and a dash of friendly competition. There’s no event to organize, no one to blame, and no committees to argue over poster colors 44:39.
It’s “everybody’s wine week,” with customizable logos and materials—so if you hate the color, make your own (and maybe throw in some glitter if you’re feeling festive) 46:46.
Why Armenian Wine (and Why Now)?
Armenian wines have come a long way. Once, they were (to put it gently) “virtually undrinkable” according to Paul Kalemkiarian 05:12, but now there are bottles that belong on the world stage, at a price that’s still a bargain 10:14. The experiment is simple: let the world taste and discover them. And if you need a makeshift conversation starter while gifting your neighbor a bottle, drop the “world’s oldest winemaking region” fact for bonus points 15:53.
How Do You Measure Success?
It’s easy: when distributors start running out of stock and wine shops need to restock those Armenian labels, you’ll know the experiment worked 45:32. Until then, every bottle shared is a tiny wave in that “ocean of wine drinkers.”
Want In?
Keep an eye out for www.armenianwineweek.com (coming September), where you can find which wine shops, distributors, and restaurants are on board. And remember—there’s no wrong way to participate, as long as you’re sharing, toasting, and challenging others to join in the fun 46:00.
So pour a glass, pass a bottle, and be the waves that bring something ancient to someone new! Cheers—may your “wine networking” be strong and your stories unforgettable.
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Trinity Canyon Vineyards: https://trinitycanyon.com/
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In Vino (wine bar in Yerevan): https://invino.am/
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Armenian Wine Week campaign: https://armenianwineweek.com/, https://armenianwine.com/
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Wine Armenia Network: https://winearmenia.org/