Newsroom to Boardroom: Emmy Award Winning Journalist Michelle Rupp on Helping Businesses Drive Valuable Earned Media
Release Date: 04/29/2025
Wings of Inspired Business
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Lindsey S. Mignano is the founder of SSM Legal, an entrepreneurial Silicon Valley corporate lawyer representing emerging technology companies and industry-adjacent firms and small businesses. Her practice spans technology company business formation and expansion into US markets, M&A (flips, entity or asset sales), commercial and technology transactions, and venture financing. Lindsey has been recognized as a “Rising Star” by Super Lawyers every year from 2016-2024, an honor awarded to only 2.5% of attorneys under the age of 40. In 2025, she was awarded the Super Lawyers distinction for...
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Scarlett Stanhope, aka The Biz Hippie, teaches coaches to conquer their finances and own their worth so they can be fully supported by the work they love. Scarlett harnessed the power of money to break free from her workaholic career path and pursue her dreams. She uses a combination of tangible money management strategies as well as a variety of coaching techniques to help her clients transform their mindset and relationship to money, allowing them to strategically achieve their goals and live their best lives. 🔑Key Takeaways🔑 ✨🛠️Change Your Money Story: Why it’s vital to heal...
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Dr. Nona Djavid is a serial entrepreneur and transformational leader, and author committed to helping business owners and entrepreneurs break through limiting beliefs around time, money, and success. As the founder of eLIVate Club and the Part Time Million Dollar Business coaching platform, she empowers women to create businesses that align with their dream lifestyles while working less and achieving more. With a background in neurology and chiropractic care, Dr. Nona blends science, philosophy, and universal truths to teach her clients how to master the energetics and mechanics of abundance....
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Rajia Abdelaziz is the CEO and co-founder of invisaWear, a company at the forefront of smart jewelry and life-saving technology. An advocate for women’s and children’s safety, Rajia scaled invisaWear to reach over 100,000 customers, successfully raised millions of dollars, and earned coveted recognition including Forbes' 30 Under 30 North America, Boston Globe’s Tech Power Players, BostInno’s 25 Under 25, and the New England Innovations Award. Just last week invisaWear was selected by Oprah Winfrey for this year’s Back to School List. As a minority female CEO, Rajia is passionate...
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Sheila Buswell is the CEO and Co-Founder of Buswell Biomedical, a veteran of the US Army, and the author of Is This Seat For Me? Overcoming Imposter Syndrome in Everyday Life and Business. In her book, Sheila shares her personal experiences overcoming sexism in engineering and tech and dealing with impostor syndrome, as well the stories of a diverse group of accomplished individuals who struggled with self-doubt but found ways to overcome it. She hopes to help others who feel limited by their beliefs experience more freedom and realize they are enough. 🔍🤖 AI's Transformative Potential:...
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Kimberly Mitchell is a transformational leader dedicated to empowering individuals and small businesses as the Founder and CEO of the business training company Ujoozi, and its personal transformation system, Journey to Joy. A U.S. Air Force veteran and mental health advocate, Kimberly transitioned to civilian life pursuing a career in training and leadership development, working across multiple industries, from technology rollouts to government initiatives, including the 2010 Census Project with its the first-ever digital data collection. Her work with the Rochester Schools Modernization...
info_outlineMichelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.
🔑Key Takeaways🔑
🎯 🤟Mastering the Art of Earned Media: Learn how best to pitch your expertise, leverage timely news pegs and capitalize on relationships with journalists.
💡💪Start With Clarity: Before you think about generating TV segments or magazine articles to highlight your business, get clear on what results you want.
📝 🚀Understand What Makes News: Learn how to tie your pitches to timely events, community relevance, and what journalists (not just you) consider newsworthy.
👥 ❤️Build Relationships: Learn what makes journalists tick, what they are looking for, and then always be responsive because opportunities often come to those who are top-of-mind and quick to act.
🔥🛠️Start Before You’re “Ready”: There isn’t a perfect moment to launch or pivot. Learn why waiting for the “right time” is a waste of time.
💬⭐ Journalistic Skills Are Entrepreneurial Assets: Daily deadlines, thinking on your feet, and creative storytelling all translate beautifully from journalism to entrepreneurship. If you’re a natural creator or storyteller, you’re already ahead!
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More about Michelle at Memorable Results Media