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Newsroom to Boardroom: Emmy Award Winning Journalist Michelle Rupp on Helping Businesses Drive Valuable Earned Media

Wings of Inspired Business

Release Date: 04/29/2025

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Wings of Inspired Business

Christine Fruehwirth is the CEO and Founder of FlexCareers Consulting, and with more than 20 years of career counseling and life coaching experience, she helps college grads land jobs and stay-at-home parents return to the workplace. She’s a passionate advocate for technology, and helps students and “re-launchers” alike hone their skills for the new “AI Age”, including creative problem solving and entrepreneurial skills. A former career consultant and instructor of a Career Management Strategy course at George Washington University, and most recently Georgetown University, developed...

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Wings of Inspired Business

Lindsey S. Mignano is the founder of SSM Legal, an entrepreneurial Silicon Valley corporate lawyer representing emerging technology companies and industry-adjacent firms and small businesses. Her practice spans technology company business formation and expansion into US markets, M&A (flips, entity or asset sales), commercial and technology transactions, and venture financing. Lindsey has been recognized as a “Rising Star” by Super Lawyers every year from 2016-2024, an honor awarded to only 2.5% of attorneys under the age of 40. In 2025, she was awarded the Super Lawyers distinction for...

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Wings of Inspired Business

Esther Wildenberg is committed to empowering women while leaving a sustainable legacy today and for the next generation. She’s Co-Founder and President of Codebreaker Technologies, a world leader in personality coding. She’s also the author of The Undermined Soul, a book dedicated to help women step into their power in business sharing the lessons she learned along the way. By the age of 33, she was the CEO of a consulting company in Europe, leading a team of over 800 employees. From there, she held multiple C-Suite Executive Leadership positions while building her own consulting and...

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Wings of Inspired Business

Scarlett Stanhope, aka The Biz Hippie, teaches coaches to conquer their finances and own their worth so they can be fully supported by the work they love. Scarlett harnessed the power of money to break free from her workaholic career path and pursue her dreams. She uses a combination of tangible money management strategies as well as a variety of coaching techniques to help her clients transform their mindset and relationship to money, allowing them to strategically achieve their goals and live their best lives. 🔑Key Takeaways🔑 ✨🛠️Change Your Money Story: Why it’s vital to heal...

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Wings of Inspired Business

Dr. Nona Djavid is a serial entrepreneur and transformational leader, and author committed to helping business owners and entrepreneurs break through limiting beliefs around time, money, and success. As the founder of eLIVate Club and the Part Time Million Dollar Business coaching platform, she empowers women to create businesses that align with their dream lifestyles while working less and achieving more. With a background in neurology and chiropractic care, Dr. Nona blends science, philosophy, and universal truths to teach her clients how to master the energetics and mechanics of abundance....

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Wings of Inspired Business

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Wings of Inspired Business

Gabriela Rosa is a fertility specialist, reproductive health educator, Harvard University-awarded scholar, and the CEO and founder of The Rosa Institute—the world’s first virtual and holistic fertility clinic. Gabriela and her team have helped 140,000 couples in 110 countries, and her treatment methodology has become an authority in its industry for identifying and addressing biochemical obstacles that guide couples in overcoming infertility and recurrent miscarriage, despite previous reproductive difficulties and failed treatments. She is also the host of the TalkSex with Gabriela Rosa™...

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Wings of Inspired Business

Sheila Buswell is the CEO and Co-Founder of Buswell Biomedical, a veteran of the US Army, and the author of Is This Seat For Me? Overcoming Imposter Syndrome in Everyday Life and Business. In her book, Sheila shares her personal experiences overcoming sexism in engineering and tech and dealing with impostor syndrome, as well the stories of a diverse group of accomplished individuals who struggled with self-doubt but found ways to overcome it. She hopes to help others who feel limited by their beliefs experience more freedom and realize they are enough. 🔍🤖 AI's Transformative Potential:...

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Wings of Inspired Business

Bizzie Gold is the CEO and Founder of Break Method, a first-of-its-kind behavioral diagnostics system that uses data analytics to predict and reprogram patterns of thought and behavior with 98.3% accuracy. An industry disruptor to the core, Bizzie is revolutionizing the way mental health, addiction recovery, and human performance are approached. She has founded and scaled eight global brands, and Break Method with its brain pattern mapping technology that avoids confirmation bias in therapy, challenges the outdated financial and therapeutic models that keep clients trapped in endless cycles of...

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Wings of Inspired Business

Kimberly Mitchell is a transformational leader dedicated to empowering individuals and small businesses as the Founder and CEO of the business training company Ujoozi, and its personal transformation system, Journey to Joy. A U.S. Air Force veteran and mental health advocate, Kimberly transitioned to civilian life pursuing a career in training and leadership development, working across multiple industries, from technology rollouts to government initiatives, including the 2010 Census Project with its the first-ever digital data collection. Her work with the Rochester Schools Modernization...

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Michelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

🔑Key Takeaways🔑

🎯 🤟Mastering the Art of Earned Media: Learn how best to pitch your expertise, leverage timely news pegs and capitalize on relationships with journalists.

 

💡💪Start With Clarity: Before you think about generating TV segments or magazine articles to highlight your business, get clear on what results you want.

📝 🚀Understand What Makes News: Learn how to tie your pitches to timely events, community relevance, and what journalists (not just you) consider newsworthy.

 

👥 ❤️Build Relationships: Learn what makes journalists tick, what they are looking for, and then always be responsive because opportunities often come to those who are top-of-mind and quick to act.

🔥🛠️Start Before You’re “Ready”: There isn’t a perfect moment to launch or pivot. Learn why waiting for the “right time” is a waste of time.

💬 Journalistic Skills Are Entrepreneurial Assets: Daily deadlines, thinking on your feet, and creative storytelling all translate beautifully from journalism to entrepreneurship. If you’re a natural creator or storyteller, you’re already ahead!

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings927 

More about Michelle at Memorable Results Media