343.Video Marketing in the Age of AI with Lou Bortone
Release Date: 04/11/2025
353.Discovery through Grief with Michelle Swanson
Women at Halftime Podcast
Life has a way of leading us down paths we never expected—sometimes through joy, but often through deep loss. An unexpected event can open doors to purpose, not only helping others but also shaping our own journey in ways we never imagined. This was the case for Michelle Swanson, who, after losing her husband to colorectal cancer, found herself committed to raising awareness and ensuring that no one has to face a diagnosis alone. Today, we’re diving into the lessons and discoveries that come through grief, exploring how we can gain perspective, find purpose, and better prepare for the...
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352.Pyramid of Value with Deborah Johnson
Women at Halftime Podcast
By mid-career or halftime in life, there’s often more freedom to pursue personal passions, creativity, and legacy-building work. These roles align with deeper missions and artistic expression, offering fulfillment beyond financial necessity. Maslow’s pyramid of value, dating back to the 1940’s, outlines five levels of human motivation, starting with basic physiological needs and progressing toward self-actualization. A 2025 article expanded on these needs, applying them to career choices. As our skills and experiences grow, we naturally move higher on the pyramid, giving us more career...
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351.Crushing Debt for Independence with Bill Westrom
Women at Halftime Podcast
Debt can feel like a never-ending trap, especially with rising inflation and maxed-out credit cards draining financial freedom. Many find themselves stuck in a cycle of high interest rates, minimum payments, and growing stress. But breaking free is possible. In this episode, we’ll explore practical strategies for crushing debt with cofounder and CEO of TruthinEquity Bill Westrom. He is the mind behind Credit Line Banking, a revolutionary financial strategy designed to help American consumers regain control over finances, and build true independence. Whether you're overwhelmed by credit card...
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350.Perfectly Imperfect Freedom in Flaws with Deborah Johnson
Women at Halftime Podcast
Welcome to today’s episode, where we’re diving into something we all wrestle with—imperfection. Here’s the truth: it’s perfectly okay to be imperfect—perfectly imperfect, in fact! There’s such freedom in that phrase. While we absolutely aim to show up prepared, polished, and doing our best, life has a way of tossing in surprises, missteps, and messy moments. And guess what? That’s not failure—it’s just real life. No matter how many planners you buy or how many inspirational quotes you tape to your mirror, something’s always just slightly off—and that’s okay. So today,...
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349.Leaning In to Challenges with Lonnie Park
Women at Halftime Podcast
Pursuing a career in the arts or music is a journey filled with passion, creativity, and, often, immense challenges. It can feel like you’re constantly pushing against a wall, struggling to be seen, heard, or valued in a crowded industry. The road to success is rarely a straight path—rejections, self-doubt, and setbacks can make even the most talented artists question whether to keep going. This happened to my friend Lonnie Park, now a Multi-Grammy® award winner. By leaning in to insurmountable challenges rather than retreating from them after being catapulted over the top of a quad...
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348.Smart Life Investments with Greg and Deb
Women at Halftime Podcast
Welcome to today’s episode, where we’re diving into one of the most meaningful investments you’ll ever make—and spoiler alert, it’s not in the stock market. It’s in people, purpose, and the kind of possibilities that outlast trends and time. Whether you're building a legacy through your family, pouring into a cause you care about, or simply wanting to steward your time and energy more wisely, smart investing goes way beyond dollars and cents. It’s about placing value where it truly counts. So grab your coffee, tea, or just listening ears and let’s talk about how to make...
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347.Vegan Vitality-Health Energy and Success with Kate Galli
Women at Halftime Podcast
Have you ever wondered if a plant-based diet could truly transform your health, energy, and overall well-being? Maybe you’ve dabbled in different diets, fitness routines, or nutrition plans—only to feel overwhelmed or unsure about what really works. Is a vegan lifestyle the key to vitality, or is it just another trend? And how difficult is it to make the switch? Today, we’re diving into these questions with health and wellness, master personal trainer and coach Kate Galli, who will share insights on the power of plant-based living, the challenges and myths surrounding it, and how to make...
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346.Enjoying Life Without Losing Focus with Deborah Johnson
Women at Halftime Podcast
There's been so much talk about work and life balance, especially in recent years. Work-life balance has become a huge buzzword with living purposely with boundaries. But what does that mean? Especially at mid-career or the halftime of our lives and careers? The idea of enjoying life while staying focused it can feel like walking on a tightrope with how busy our lives are. But it is possible and essential. To apply this, we can be more fun by laughing and taking ourselves less seriously to be less dry, mundane, and even boring. In our ‘busy lives’ we take time this week to share some good...
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345.Art of the Resume with Josef Stetter
Women at Halftime Podcast
If looking for a new job or position, especially at mid-career or the halftime of life, where do you begin? With the growth of AI and many businesses downscaling, how do we set ourselves apart? Our guest today Josef Stetter brings some solid ideas and principles as a “Resumé Whisperer.” He understands what it’s like, having changed careers nine times! You will gain some insights on preparing well, on maximizing transferrable skills and even discover some trends in hiring! See full article at: Contact Joe directly at: Make sure you’re getting all our podcast updates and articles! Get...
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344.Priorities with Purpose with Deborah Johnson
Women at Halftime Podcast
Time is one of the most valuable resources we have, yet many people feel like they never have enough of it. Between work responsibilities, family obligations, and personal goals, it can be difficult to balance everything while maintaining a sense of control. The key to achieving balance isn’t about cramming more into your day; it’s about aligning your schedule with your core values and priorities. Effective time management goes beyond productivity—it’s about living with purpose. When your schedule reflects what truly matters to you, you experience less stress, more fulfillment, and...
info_outlineIn today’s fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can’t. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the “Video Godfather,” we’ll explore how AI can streamline video creation, the easiest ways to get started, and the best tools to help you leverage video marketing effectively and we’ll make it all easy to understand!
You can contact Lou at: https://LouBortone.com
Also check out his video course in discovering the top video AI Tools here: https://loubortone.com/upsell-1274-5469?am_id=deborah4756 and on https://HalftimeSuccess.com
Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter
CHAPTERS:
00:00 - Video Marketing Essentials
01:59 - Introduction to Video Marketing
03:01 - Lou Bortone: Video Marketing Expert
07:21 - Importance of Video Marketing Today
09:34 - Getting Started with Video Marketing
13:06 - Choosing the Right Video Format
16:19 - Utilizing AI in Video Marketing
19:59 - Overcoming Self-Criticism in Video Creation
24:24 - Simple Video Editing Tools for Beginners
27:06 - AI Tools for Video Creation
30:50 - Exploring Notebook.ai for Video Projects
37:30 - ChatGPT: A Tool for Video Creators
40:48 - Contacting Lou Bortone
42:35 - Key Takeaways from the Video
43:38 - Video Marketing Sign Off
Valuable Takeaway: AI's Role in Video Production Deborah and Lou discussed the impact of AI on video production. They emphasized the importance of authenticity and the potential for AI to enhance video production, rather than replace it. Deborah shared her experience with AI, highlighting the need to understand its capabilities and not be afraid to use it. They also discussed the importance of finding one's video "sweet spot" and the challenge of self-criticism in video production. Lou expressed concerns about the use of AI avatars, suggesting that while they may have a place, they should not replace the authenticity of a real person on camera.