195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft
Conversations with Women in Sales
Release Date: 02/13/2025
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room
Conversations with Women in Sales
Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales. Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room. She agrees that the most important first sales conversation is the one you have with yourself. Are you down and need a boost? Listen to this episode and we'll cover tips and ideas to help you get into your own WIN Room (WIN Room and WAR Room are TM by Jaime) Jaime talks about the importance of Emotional Intelligence for your self awareness,...
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211: Highlights from Conversations with Women in Sales 2025 w Lori Richardson
Conversations with Women in Sales
Hear some of our favorite takeaways from the following Conversations with Women in Sales guests: Jen Waltz Ayana Gardner Amber Hayes Ashley Wilson Kelly Hippler Cynthia Cross Erica Ettore Tracy Young Laura Lakhwara Dr. Jane Sojka Kayla Burke You can catch the FULL episodes of any of these snippets on iTunes or on Youtube - start by going to We're on Youtube More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if...
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210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati
Conversations with Women in Sales
It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with their ideas, goals, and plans. There are four parts to the book: Part 1: Self-Limiting Beliefs Part 2: Resilience Strategies Part 3: Confidently Communicate Competence Part 4: Lift as You Climb This book rated a 10 out of 10 with...
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209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly
Conversations with Women in Sales
Kelley and I had a great conversation about her sales career - some of the highlights below: As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with...
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208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative
Conversations with Women in Sales
I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz. As Chief Information Security Officer of Imagenative, Jen is: FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity solutions. Enterprise IT & Digital Transformation: Adopt next-gen technology solutions by enabling the right partners, distributors, and vendors. Cloud & SaaS Enablement: Accelerate cloud, cybersecurity, and SaaS adoption across...
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207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI
Conversations with Women in Sales
Listen to Ashley Wilson, Co-Founder of Momentum and the great conversation that happened. We talked about her career journey from sales and marketing to co-founder status. We also talked about the adoption of AI and how things are changing. For years, in sales we had trouble with the data that lives in conversations on sales calls and in written form has long been left out of crucial follow up by reps. AI is here to help sellers who sell complex services and products assist as the "co-pilot" to take away all of the tedious, busywork of research and note taking. Sadly, a...
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206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ
Conversations with Women in Sales
Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams. Nhungly has developed SDR workflows that are data-driven, technology-driven and adaptable to any organization’s environment. ✅ She helps growth-stage and enterprise teams fix SDR chaos fast—without a massive budget or overhauling your tech stack. ✅ She designs repeatable, scalable,...
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205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox
Conversations with Women in Sales
Laura Lakhwara leads GTM teams and customers in transformative strategies that empower businesses to streamline operations and scale efficiently with AI, automation, robotics, and data-driven insights. She has an incredible background from working at IBM, a first-ever partnership with IBM and Apple, and other companies like UI Path and Softbank Robotics. We had a great conversation - her expertise spans market entry strategies, enterprise sales, customer success, and fostering customer-centric cultures that drive revenue growth and long-term partnerships. Follow Laura: More...
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204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author
Conversations with Women in Sales
I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights: There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today’s professional services...
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203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye
Conversations with Women in Sales
Tracy Young has been on our radar for some time, having co-founded PlanGrid (acquired by Autodesk) and now co-founder of TigerEye - a GTM modern analytics platform. As a successful co-founder, Tracy has a natural sales background combined with her engineer background - a powerful combination. On the TigerEye website, the company's core values are: Wholehearted, Humility, Kaizen, Trust, and Simplicity. Tracy discusses how she leads the company and has battled in her own head what a construction CEO or a tech co-founder looks like. It looks like her: a petite, Asian woman. Tracy...
info_outlineKayla Burke is an Enterprise Sales Specialist at Microsoft and Founder of "The Tech Level" helping others to get a tech sales role.
When Kayla graduated from college she became a business analyst but found that it didn't bring her much joy in her job. A random person told her about sales hiring going on at IBM and she ended up becoming a Business Development Manager - and has loved technology sales ever since.
In addition to being an Enterprise Sales Specialist at Microsoft, Kayla launched a program to help get more folks into tech sales roles and has had great success at it.
Kayla Burke: https://www.thetechlevel.com/
Kayla Burke LinkedIn: https://www.linkedin.com/in/burkekayla/
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