Conversations with Women in Sales
Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.
info_outline
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room
11/06/2025
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room
Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales. Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room. She agrees that the most important first sales conversation is the one you have with yourself. Are you down and need a boost? Listen to this episode and we'll cover tips and ideas to help you get into your own WIN Room (WIN Room and WAR Room are TM by Jaime) Jaime talks about the importance of Emotional Intelligence for your self awareness, and Social Intelligence so that you can understand others. She says "The New ROI is the Return on Interaction" - building trust vs losing trust, and being clear on your goals and values. More on Jaime: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/38937255
info_outline
211: Highlights from Conversations with Women in Sales 2025 w Lori Richardson
10/27/2025
211: Highlights from Conversations with Women in Sales 2025 w Lori Richardson
Hear some of our favorite takeaways from the following Conversations with Women in Sales guests: Jen Waltz Ayana Gardner Amber Hayes Ashley Wilson Kelly Hippler Cynthia Cross Erica Ettore Tracy Young Laura Lakhwara Dr. Jane Sojka Kayla Burke You can catch the FULL episodes of any of these snippets on iTunes or on Youtube - start by going to We're on Youtube More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/38793900
info_outline
210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati
08/31/2025
210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati
It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with their ideas, goals, and plans. There are four parts to the book: Part 1: Self-Limiting Beliefs Part 2: Resilience Strategies Part 3: Confidently Communicate Competence Part 4: Lift as You Climb This book rated a 10 out of 10 with my book rating system - is a must read for anyone wanting to feel more determined, strong, resiliant, competent, and confident. More about the book: More about Jane Sojka; Women & Power: Your Guidebook to Risk, Resilience, and Confidence is the ideal resource for women who are held back by their inner voice. Based on Dr. Jane Ziegler Sojka’s national award-winning class at the University of Cincinnati, this book brings Sojka’s techniques for eliminating self-limiting behaviors and common communication habits directly to you. Whether you start on page one or at the area you feel you need to focus on first, Sojka’s system allows women to close the gender gap in skills critical for success in sales. With options for reading on your own or with a group, the strategies and tools for reflection and practice offered by Sojka’s professional development course can now be followed by thousands of women of all ages and from all walks of life. More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/38036800
info_outline
209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly
08/20/2025
209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly
Kelley and I had a great conversation about her sales career - some of the highlights below: As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with a shared vision and building teams that scale. Kelley thrives in scaling B2B businesses through modernized go-to-market strategies, optimizing operational efficiency, and building high-performing teams. Whether revitalizing mature organizations or starting from scratch, she's consistently delivered top- and bottom-line growth while navigating ambiguity and executing on ambitious targets. Currently, Kelley is Chief Revenue Officer at Briefly Legal, where her leadership spans marketing, business development, and customer success, all with a focus on creating scalable processes and fostering collaboration across functions. During her five years as Chief Sales Officer (CSO) at Forrester Research, her team grew company revenues 51% through organic and inorganic growth, reaching a company high $538m in revenue and $1.13b in market cap. More about Kelley: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. @womensalespros Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/37895220
info_outline
208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative
07/31/2025
208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative
I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz. As Chief Information Security Officer of Imagenative, Jen is: FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity solutions. Enterprise IT & Digital Transformation: Adopt next-gen technology solutions by enabling the right partners, distributors, and vendors. Cloud & SaaS Enablement: Accelerate cloud, cybersecurity, and SaaS adoption across industries. Technology Distribution & Supply Chain: Evolve from traditional logistics providers to digital orchestration. Channel & Partner Ecosystem: Enable VARs, MSPs, and SIs to build profitable, service-led businesses. More about Jen: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. We are looking for our 2026 sponsors! Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/37625100
info_outline
207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI
07/16/2025
207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI
Listen to Ashley Wilson, Co-Founder of Momentum and the great conversation that happened. We talked about her career journey from sales and marketing to co-founder status. We also talked about the adoption of AI and how things are changing. For years, in sales we had trouble with the data that lives in conversations on sales calls and in written form has long been left out of crucial follow up by reps. AI is here to help sellers who sell complex services and products assist as the "co-pilot" to take away all of the tedious, busywork of research and note taking. Sadly, a Harvard Business School associate professor reasearched and found that women are adopting AI tools at a rate 25% less than men. Women in business - it's time to dive in! Momentum has gained lots of traction lately due to client success stories - below are some resources, including visiting Ashley's profile on LinkedIn. Ashley Wilson on LinkedIn: Momentum case studies on AI use: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and @womensalespros on Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/37428410
info_outline
206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ
07/09/2025
206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ
Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams. Nhungly has developed SDR workflows that are data-driven, technology-driven and adaptable to any organization’s environment. ✅ She helps growth-stage and enterprise teams fix SDR chaos fast—without a massive budget or overhauling your tech stack. ✅ She designs repeatable, scalable, and measurable outbound workflows that drive consistent lead-to-opportunity conversion. ✅ She aligns sales and marketing efforts so your SDRs are focused, productive, and delivering real pipeline. Reach her on LinkedIn - More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. We are part of Score More Sales. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/37350785
info_outline
205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox
07/02/2025
205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox
Laura Lakhwara leads GTM teams and customers in transformative strategies that empower businesses to streamline operations and scale efficiently with AI, automation, robotics, and data-driven insights. She has an incredible background from working at IBM, a first-ever partnership with IBM and Apple, and other companies like UI Path and Softbank Robotics. We had a great conversation - her expertise spans market entry strategies, enterprise sales, customer success, and fostering customer-centric cultures that drive revenue growth and long-term partnerships. Follow Laura: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/37259135
info_outline
204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author
06/04/2025
204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author
I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights: There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today’s professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 professional services partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Karen and I talked about what activators do: commit, connect, and create. Take a look at the book information here: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues: Thank you for sharing these stories! We want to inspire women to consider a sales career, stay in a sales career, and / or get promoted into leadership in B2B sales. We champion our male allies as well.
/episode/index/show/womeninsales/id/36849755
info_outline
203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye
05/21/2025
203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye
Tracy Young has been on our radar for some time, having co-founded PlanGrid (acquired by Autodesk) and now co-founder of TigerEye - a GTM modern analytics platform. As a successful co-founder, Tracy has a natural sales background combined with her engineer background - a powerful combination. On the TigerEye website, the company's core values are: Wholehearted, Humility, Kaizen, Trust, and Simplicity. Tracy discusses how she leads the company and has battled in her own head what a construction CEO or a tech co-founder looks like. It looks like her: a petite, Asian woman. Tracy belives that the focus on a great leader should not be whether they are masculine or feminine but rather how they build their team - they have a vision, they're authentic, genuine, and are great communicators who care. Follow More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/36657650
info_outline
202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva
05/07/2025
202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva
Erica has helped build a global team at Workiva where everyone has a "me vs. me" mentality - working to improve ourlseves, not a competitive "me versus you" attitude. How can you get better? How can you deliver the best to your clients and internal consitutents. Erica was named "Manager of the Year" and she says it is because of her incredible team. We talked about holding people accountable - such an important issue for leaders to demonstrate. I love when Erica discusses what she looks for in top sellers (17 min in) Erica has people on her team from Amsterdam all the way to the West Coast of the U.S. She spent time at Morgan Stanley in Institutional Wealth Services, a few years at Direxion, and has now been at Workiva for 4+ years. More about Erica: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/36474025
info_outline
201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices
04/30/2025
201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices
Amber Hayes is currently Director of Sales at a Toronto company called Voices, which is the #1 marketplace for voice-over. We had a great conversation about how you need to pivot and embrace change within your company so that it doesn't outgrow you. She started at Voices as a Project Administrator, and listen to the episode to learn more about her move to sales, and now sales leadership. Amber is in her 11th year at Voices - unusually long tenure so we know good things are happening there! Amber says, "We're in a really fast-paced industry and it's changing all the time. This company has had a refresh in our approach, I would say every year to every other year. It's never been stagnant. When I signed on. What was important to me is that the leadership wanted us to continue to be like a head competitor in the industry. And to do that, you need to pivot, you need to try new things, you need to change things up. And you do tend to cycle through leadership because the company can outgrow you if it's growing at a fast pace. And I think people miss that a lot, but I got firsthand exposure to it. So I was seeing some of our leaders that were great where we were at. They were doing an amazing job. But for the next steps we needed to go to, they weren't elevating as quickly as the company maybe needed them to. So you saw people kind of cycle through leadership at this company as the company outgrew certain, maybe certain people in certain roles, or maybe people wanted to step away from where the company was going." More about . More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/36374650
info_outline
200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host
03/26/2025
200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host
The time has come where we hit 200 episodes and it was a pleasure to have on good friend and "Sales Energizer" Alice Heiman. Alice also hosts a great podcast called . We need to keep talking about more women in sales and sales leadership since we still have huge opportunities for more women in sales and sales leadership. Alice and Lori talk about the last ten years of effort to help create inclusive B2B sales teams, what has changed, and what we still need to do. We remember Barbara Giamanco who started the podcast back in 2018. Her early episodes are really great and we encourage others to listen to them. Thanks to all those listeners who have helped it be an award-winning podcast! More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35870485
info_outline
199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas
03/19/2025
199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas
Cynthia Cross was all set for a career in accounting when she went to college. A wise professor suggested she would not like that major and encouraged her to do something else where she could utilize her social skills and outgoing personality more. Upon graduation she moved to Wichita, Kansas and met a sales manager who encouraged her to get into a sales role. Cynthia says the throughline in her entire career has been who she knows, not what she knows. Good question for the audience - how are you building your network? Do you work at it every day or week? Most of us haven't been with one employer for more than a few years - Cynthia has now been at Cox Communication for over 17 years. Listen to her story and about her love of sales. But we both agree - sales isn't for everyone - is it for you? More about Cynthia: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35777245
info_outline
198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished
03/05/2025
198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished
Katie McDonald was in sales previously. Now she coaches women in self-care because of so many of us who have gotten burned out or just put ourselves last. Hear some of Katie's suggestions for your crazy busy life. She talks about "ME management" It's all about self-care strategies because the fact is most of us are running on fumes and we're borrowing future energy to get through today. Katie wants to disrupt that. When we think about what we're able to create in a compromised state she wants to leverage the wellbeing that we can create through our habits. Katie also says that to create sustainable change and also have a legacy, leave a legacy behind that's intentional and come from a place of nourishment and restoration instead of deprivation and denial is the goal. More about Katie: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35545780
info_outline
197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley
02/26/2025
197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley
Sarah Kiley has had a sales caree where she's risen through the ranks. She's built a reputation for aligning people, processes, and technology to deliver measurable outcomes. Whether it’s launching new products, driving cross-functional collaboration, or spearheading strategic initiatives, she has focused on creating value for customers, partners, and stakeholders alike. More about Sarah: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35440780
info_outline
196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush
02/19/2025
196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush
Samantha Craig wanted to be a teacher. She got through school but then had a hard time finding a job. She knew she loved to travel so she wondered if she could travel somewhere and teach. Sam ended up teaching for a year in South Korea. She came back to her home state of Massachusetts and realized she wanted to teach somewhere else so set off for Washington, DC. At some point Sam considered a job "until she got her teaching job" in an office. But not just any office. Sam said that if she had to work in an office, it should be an amazing one. She was interviewed in an amazing office and the hiring manager saw something in Sam for a sales role. This changed her life. Shoutout to Sarah Carcone! Listen as Samantha talks about her rise into leadership and what it takes to be successful. More about Samantha: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35355970
info_outline
195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft
02/13/2025
195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft
Kayla Burke is an Enterprise Sales Specialist at Microsoft and Founder of "The Tech Level" helping others to get a tech sales role. When Kayla graduated from college she became a business analyst but found that it didn't bring her much joy in her job. A random person told her about sales hiring going on at IBM and she ended up becoming a Business Development Manager - and has loved technology sales ever since. In addition to being an Enterprise Sales Specialist at Microsoft, Kayla launched a program to help get more folks into tech sales roles and has had great success at it. Kayla Burke: Kayla Burke LinkedIn: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35272720
info_outline
194: Focus on Prospecting with the Blitzmaster, Andrea Sittig-Rolf, BLITZMasters
01/31/2025
194: Focus on Prospecting with the Blitzmaster, Andrea Sittig-Rolf, BLITZMasters
I first met Andrea Sittig-Rolf in the early 2000's - we had both recently launched our B2B sales consulting businesses and she was about to get her first of several books published. Fast forward to now, and she has a 22 year track record of success in helping thousands of sellers and hundreds of companies with the "top of funnel" prospecting part of professional selling. More about Andrea: 2021 - 2024 CRN Woman of the Channel. Trusted co-selling partner for the world's top tech giants since 2002. Her company, BLITZMasters does workshops and has a co-selling platform. In this episode we talk about some sales and prospecting fundamentals. Andrea will give some hints to their formula for success in their Blitzes and prospecting in general. Follow Andrea here: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/35101735
info_outline
193: Welcome the New Year with Resources and Shout-Outs, Lori Richardson, Women Sales Pros
01/28/2025
193: Welcome the New Year with Resources and Shout-Outs, Lori Richardson, Women Sales Pros
Our goal at Women Sales Pros is to help support women in existing B2B sales roles to thrive, to get into leadership if they want to, and to recognize the companies and allies doing great things. This is a short episode with host Lori Richardson to cheer on 2025 and share resources like these ones: Find podcasts, women in sales organizations, and more here at Women Sales Pros - Get an e-newsletter 2x a month with stories about women in sales and more resources subscribe: Contribute: Past News Issues: Follow "Conversations with Women in Sales" for previous episodes here: On LinkedIn: https://womensalespros.com/podcast/
/episode/index/show/womeninsales/id/35056070
info_outline
192: Be a Lifelong Learner in Sales, Ayana Gardner, Zoom
01/08/2025
192: Be a Lifelong Learner in Sales, Ayana Gardner, Zoom
Ayana Gardner was recently named as one of "300 Women Making an Impact in B2B SaaS" so it is great that she kick off our first episode of 2025. Ayana is a ZCX Channel Leader at Zoom. We are also starting 2025 with our Q1 sponsor, RapidScale. Ayana has been in sales for a number of years and loves her current position which involves working with Zoom channel partners - a huge opportunity in B2B sales as so many companies sell through channels of one type or another. Because she works for Zoom Ayana is virtual, and does virtual events and enablement within her role. Ayana talks about being a lifelong learner- how our company we work for will provide some foundational training and learning, but it is up to us to learn what we think we need or want so we can grow. More about Ayana: https://www.linkedin.com/in/ayanagardner702/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues: Partnerships Unraveled Podcast that Ayana mentions:
/episode/index/show/womeninsales/id/34776170
info_outline
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant
12/31/2024
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant
I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing. Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot of ground. Tania is working on a new version of her great planner currently sold as "Work It - a Modern Day Sales Planner" and wrote a book called, "Work It, Girl - a Modern Day Career Guide for Women in Sales" Having worked at LiveRamp, Salesforce, Yext, Segment, and other sales organizations, Tania has been through a lot and learned a lot fo share with others newer to a sales career. Follow Tania: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues: (all episodes accessible here)
/episode/index/show/womeninsales/id/34672435
info_outline
190: Advocate For and Believe in Yourself, Elitsa Zaimova, Sales Director at Preply
12/29/2024
190: Advocate For and Believe in Yourself, Elitsa Zaimova, Sales Director at Preply
When Elitsa and I spoke, we had many stories about competent women in sales and leadership roles who wait to get the "tap" on the shoulder to be promoted. Our male counterparts TELL their boss that they expect to be promoted many times and they initiate introductions with some of their C-level leaders, heads of other teams in their company and proudly state their accomplishments. Are we too shiy to also do that, or is it in how we were raised - "don't brag," my dad would tell me. Today in 2025 we say, "It isn't bragging if it is true." Listen to Elitsa share about her career. Born in Bulgaria, Elitsa visited the US a number of times, going back and forth, then moved to the DC area in 2011 and started working for CEB (which became Gartner later). She got great sales training (these were the "Challenger" folks) and really fell in love with sales. Due to an opportunity for her husband, she moved to Ukraine back in 2015 (no hint of a future war then). What was amazing was that when they did hear of turmoil happening at the beginning of 2022, they had to immediately leave Ukraine - while she was quickly building a virtual and in person sales team AND was six months pregnant. Any one of those three things is tough, but all together is incredible. Listen to her story, and also how she created her original role at Preply by giving feedback to the CEO. More about Elitsa: More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference. subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/34647275
info_outline
189: Journey from BDR to Enterprise Sales and Ultimately into Security, IT and AI, April Marks, Pangea
12/23/2024
189: Journey from BDR to Enterprise Sales and Ultimately into Security, IT and AI, April Marks, Pangea
April Marks leveraged the communication skills she got in college to help her launch into a sales career - first as a BDR, then right into an Enterprise Sales role. She is currently at Pangea. My current role enables customers to leverage processes integrating API-based security services and strategically managing enterprise accounts, currently at Pangea. I am driven by the mission to streamline security processes, which resonates with Pangea's innovative approach to delivering comprehensive services through a single framework. My commitment to fostering a collaborative culture and bringing diverse insights to the table ensures alignment with many organizational values and goals. In my experiences, I've led strategic customer engagements, expanding their use of services during crucial business periods such as new technical use cases, DevOps transformations, onboarding, and M&A events. I successfully proposed DevSecOps and AI processes, demonstrating my proficiency in these areas, and partnered closely with customers to tailor security solutions that matched their unique needs. My approach always involves a thorough understanding of customer metrics and standards, which has been instrumental in exceeding goals and securing marketable assets for the company. More about April here: April's recommeneded reading: The Dark Side Of Interpersonal Communication, Brian H. Spitzberg Positive Communication for Leaders, Mirivel More about Women Sales Pros:
/episode/index/show/womeninsales/id/34590775
info_outline
188: Excelling in the Male Majority Boys Club, Kaivona KP Parker,
11/30/2024
188: Excelling in the Male Majority Boys Club, Kaivona KP Parker,
Kaivona Parker works with companies and individuals to help get more underserved folks into tech sales and support and champion them to success. We talked about the notion of people saying to bring your "whole self" to work, but in reality we can't all do that. Kaivona wants to help build up those in sales to help them grow and flourish. She trains, coaches, and is an all around sales enablement pro, with career stops at Grainger, Yelp, Nestle', and Teachable, among others. Listen and share your thoughts - we'd love to hear them. Kaivona Parker: Women Sales Pros: @womensalespros on Instagram 2x a month newsletter about getting more women in sales; championing female sellers and sales leaders, and shining a light on our male allies: sign up: Contribute a story: Past News Issues:
/episode/index/show/womeninsales/id/34210085
info_outline
187: Ask Like an Auctioneer, Dia Bondi, Author, Speaker, Coach
11/29/2024
187: Ask Like an Auctioneer, Dia Bondi, Author, Speaker, Coach
The book has a mission: to help 1 Million women ask for more and get it. But it’s not just for women. It’s for you if you want to: Get the raise of your life Land that partnership that can change everything Expand your influence in your domain Secure that whale of a client Refuse to lowball yourself Use asking as a success strategy I was thrilled to interview Dia because as a former fundraising auctioneer myself, I know a bit about Dia's successes - A Communications Coach for two decades, Dia Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact. After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life. Based on the wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO). Women Sales Pros @womensalespros on Instagram, here on LinkedIn https://www.linkedin.com/company/women-sales-pros/
/episode/index/show/womeninsales/id/34202225
info_outline
186: Rising in Sales Roles and Being Authentic, Anna Randall, TigerEye
11/26/2024
186: Rising in Sales Roles and Being Authentic, Anna Randall, TigerEye
Anna rose from inside sales support to a sales role at Oracle, to startup PlanGrid, then Autodesk (acquired PlanGrid) and now at TigerEye as VP of Sales. How did she do it? Anna is very conversational and I really enjoyed hearing her tips in doing well in sales and also what she has to say about AI. Listen to what she has to say about being a "lone wolf" and why you don't want to be that. Follow Anna here: Follow Women Sales Pros: @womensalespros on Instagram Sign up for our 2x a month e-news: subscribe: Contribute: Past News Issues:
/episode/index/show/womeninsales/id/34163470
info_outline
185: Moneyball Leadership: Win the Game by Changing the Way You Lead, Jaime Diglio, InFirst
10/30/2024
185: Moneyball Leadership: Win the Game by Changing the Way You Lead, Jaime Diglio, InFirst
Do you know what you want in your career? Many of us know we don't like where we are at or our role, but we don't know what we DO want. Jaime Diglio's new book, "Moneyball Leadership" is not just for leaders - it is a quick read for anyone wanting to get out of the "war room" as Jaime puts it, and into the "win room". Mindset is so important in business - especially sales and sales leadership. Jaime explains: "Today’s leaders are burning out at higher rates than ever before because they're measuring the wrong things and using outdated methods that work against the results they are trying to achieve — losing them money, time, and energy every day. In Moneyball Leadership, I reveal a better way to win that most are blind to. I offer a unique, proven blueprint you won’t find anywhere else, revealing the secret formula behind my clients' successes." Jaime will teach how to play (money)ball and Master the New ROI: Return on Interactions, changing how you see the game you’ve been playing your whole life. More on Jaime here: Jaime's TEDx talk: "From War Room to WIN Room - Change Your Room, Change Your Life" Follow Women Sales Pros on LinkedIn and Instagram 2x month e-newsletter with interviews and resources for more #womeninsales
/episode/index/show/womeninsales/id/33687727
info_outline
184: Career Opportunities for Women in Enablement, Sarah Gross, RingCentral
10/23/2024
184: Career Opportunities for Women in Enablement, Sarah Gross, RingCentral
My guest today is Sarah Gross, VP of Global Enablement at RingCentral. Sarah and I go way back, and most recently she became a new mom which has given her new perspectives about women and work. Sarah is also a top sales enablement professional who helps design process and support for sales teams like the ones at RingCentral. When Sarah and I first met, she was with Gartner, and has also worked at Procore and Vorsight in addition to others. Sarah calls enablement the "octopus" of an organization because it is the only department that touches every other department. Follow Sarah on LinkedIn: https://www.linkedin.com/in/sarahfricke/ Follow Women Sales Pros on LinkedIn: https://www.linkedin.com/company/women-sales-pros/ Instagram: https://www.instagram.com/womensalespros/ 2x month newsletter on all things women in sales: signup: Contribute: Past Issues:
/episode/index/show/womeninsales/id/33589612
info_outline
183: Say What They Cant Unhear, New Book by Tamsen Webster
10/09/2024
183: Say What They Cant Unhear, New Book by Tamsen Webster
Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change. Tamsen describes the new book: The book is a compact and actionable guide that will get leaders (and others!) thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” I highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offer a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give readers the tools to transform any audience of lukewarm prospects into passionate believers. We started off talking about "ethical persuasion" - a huge important aspect in professional selling. Join the conversation and check out Tamsen's book. More on Tamsen More on Women Sales Pros All podcast episodes
/episode/index/show/womeninsales/id/33390102