WHR 3.225: Navigating Business Growth with KPIs and Narrative
Release Date: 05/26/2025
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WHR 3.225: Navigating Business Growth with KPIs and Narrative
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info_outlineResilience and Marketing Mastery with Joshua Ramsey
WHR 3.225: Navigating Business Growth with KPIs and Narrative
Episode Summary:
In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Joshua Ramsey, a Fractional Chief Marketing Officer and founder of JRCMO. Joshua shares his inspiring journey from getting laid off 30 days before his wedding to building multiple successful businesses from home. He opens up about lessons learned from failure, the power of a personal narrative in marketing, and how setting clear KPIs can make or break your business growth. This episode is packed with RockStar Tips for anyone scaling their business the smart way.
Who is Joshua Ramsey?
Joshua Ramsey is a Fractional Chief Marketing Officer and the founder of JRCMO, a full-stack marketing agency. Since 2001, Joshua has executed over 80,000 marketing campaigns across the US. He helps business owners cut costs, streamline strategy, and increase ROI without the burden of hiring a full-time executive. With a passion for clarity, narrative, and measurable results, Joshua empowers entrepreneurs to market with purpose and precision.
Connect with Joshua Ramsey
Website: https://jrcmo.com
Instagram: https://www.instagram.com/jrcmo_usa/
Facebook: https://www.facebook.com/JRcmo/
LinkedIn: https://www.linkedin.com/in/jrcmo/
TikTok: https://www.tiktok.com/@joshuaramseycmo?lang=en
YouTube: https://www.youtube.com/@joshuaramseyfraccmo
Host Contact Details
Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
Twitter: https://twitter.com/workathomestar
Email: [email protected]
In this Episode
00:25 – Story of Success: Laid off before his wedding, now running four companies
04:00 – Lessons from Failure: Burnout and bankruptcy from growing too fast
07:15 – Rockstar Tip: Use your personal story as your USP
13:01 – Delegation through small team pods
16:39 – Setting and tracking KPIs to ensure accountability
25:26 – Test Before You Invest: Marketing smart on any budget
28:51 – Guest Solo: Joshua’s narrative-driven approach to CMO consulting