WHR 3.253: Joel Keith – Rocking Authentic Marketing, Partnerships, and Persistence
Release Date: 12/08/2025
WHR 3.259: Building Successful Paid Communities with Carol Tice
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WHR 3.258: Wes Towers – Trust-Driven Marketing, AI, and Building a Business That Fits Your Life
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WHR 3.257: Lane Kawaoka – Building Wealth Beyond the 401k
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WHR 3.256: Building Success Through Process, Positivity, and the Little Things
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Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson sits down with Neil Rogers, VP of Sales at Rogers Marketing and co-founder of Positive Activity. Neil shares how decades of working from home, a career rooted in hospitality and sales, and personal challenges shaped his practical approach to business and life. The conversation explores mindset, resilience, mentorship, and why consistent small actions matter more than big theories. Neil also introduces Positive Activity, a framework designed to help people build happiness, productivity, and stronger relationships...
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WHR 3.255: Riding the Wave Before It Hits with G. Scott Graham
Work at Home RockStar Podcast
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WHR 3.254: Scott Curry – Financial Freedom, Faith, and Taking Massive Action
Work at Home RockStar Podcast
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WHR 3.253: Joel Keith – Rocking Authentic Marketing, Partnerships, and Persistence
Work at Home RockStar Podcast
Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business. He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work...
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WHR 3.252: Allen Halas – Rocking the Milwaukee Music Scene Through Independent Promotion
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Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim sits down with Allen Halas, owner of Breaking and Entering and co-host of the Hustling Sideways podcast. Allen shares how he built one of Milwaukee’s most active platforms for independent artists, turning a passion for local music into a thriving media outlet and concert series. Allen talks about early successes like booking shows at The Rave and bringing in Jay-Z’s producer as a guest judge, along with candid lessons from events that didn’t go as planned. He and Tim dig into how to promote live shows, build...
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WHR 3.251: Laura Cross – Rocking Wellness from the Inside Out
Work at Home RockStar Podcast
Episode Summary: In this episode of the Work at Home Rockstar Podcast, I jam with Laura Cross, Air Force veteran, travel agent, and founder of White Sands Self-Care. Laura shares how a life-altering tragedy sparked her journey into entrepreneurship and holistic healing. From military discipline to intuitive wellness, Laura has built a purpose-driven business that helps others reclaim their health and their joy. We dig into mindset, energy, and how slowing down can actually move you forward. Who is Laura Cross? Laura Cross is the owner and founder of White Sands Self-Care LLC and White Sands...
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WHR 3.250: Perseverance and the Power of Micro Victories with Dr. Tommy Rhee
Work at Home RockStar Podcast
🎙️ How Regenerative Medicine is Rocking the Future — Dr. Tommy Rhee In this episode of the Work at Home Rockstar Podcast, Tim Melanson jams with Dr. Tommy Rhee, President of and author of The Future of Regenerative Medicine. From military-grade discipline to cutting-edge stem cell therapy, Dr. Rhee brings the rhythm of resilience to every beat of his entrepreneurial journey. He shares how micro victories and daily rituals help him push through fear, build momentum, and keep the mission alive — even when others try to take him down. Whether you're navigating solo entrepreneurship or...
info_outlineEpisode Summary
In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business.
He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work at https://www.aspbranding.com.
Who is Joel Keith?
Joel Keith is the CEO of ASP, a digital marketing agency serving local service businesses and law firms. With a background in live event production for artists like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key, Joel brings precision, creativity, and adaptability into the world of small business marketing.
Today, Joel helps clients implement marketing systems that increase revenue, simplify operations, and build stronger relationships with their customers. His mission is to demystify digital marketing and make it approachable, effective, and sustainable for business owners.
Connect with Joel Keith
Website: https://www.aspbranding.com
Facebook: https://www.facebook.com/joel.keith.9
Instagram: https://www.instagram.com/joelckeith
LinkedIn: https://www.linkedin.com/in/joel-keith-594290187
YouTube: https://www.youtube.com/@aspbranding
X: https://www.x.com/joelckeith
Host Contact Details
Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
Twitter/X: https://twitter.com/workathomestar
Email: tim@workathomerockstar.com
Timestamps
00:00 — Welcome and Introduction
00:18 — Joel’s Story of Success: Leaving a secure career for entrepreneurship
01:26 — Facing early doubts and financial fears
03:00 — Taking risks and making decisions as a family
08:05 — Consistency and the long game of content creation
15:32 — Building a reliable team and structuring partnerships
20:44 — Starting a business with friends
21:23 — When friendship and business collide
22:51 — Why business systems matter
24:56 — Supporting team members through personal hardship
26:49 — Creating a functional home office
28:39 — Balancing family life while working from home
31:14 — Relationship-driven marketing and client retention
34:07 — What’s new at ASP: AI agents and internal systems
36:42 — RockStar encounters and final thoughts