WHR 3.258: Wes Towers – Trust-Driven Marketing, AI, and Building a Business That Fits Your Life
Release Date: 01/12/2026
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WHR 3.258: Wes Towers – Trust-Driven Marketing, AI, and Building a Business That Fits Your Life
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WHR 3.250: Perseverance and the Power of Micro Victories with Dr. Tommy Rhee
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info_outlineEpisode Summary
In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Wes Towers, founder of Uplift360, about building a long-term, home-based business that actually supports real life. With more than 20 years of working from home, Wes shares how his definition of success has evolved, why trust beats tactics in marketing, and how AI is changing the way businesses get found online.
The conversation covers lessons learned the hard way, building and managing remote teams, niching into the right clients, and adapting SEO for a world where people search everywhere, not just Google. It’s a grounded, practical discussion for entrepreneurs who want growth without losing themselves in the process.
Who is Wes Towers?
Wes Towers is the founder of Uplift360, a digital agency helping builders, trades, and service-based businesses turn their online presence into a reliable growth engine. He’s spent over two decades working from home, building websites, running SEO campaigns, and adapting marketing strategies as technology continues to evolve.
Wes focuses on trust-driven marketing systems, authenticity, and human connection, especially in an AI-driven world. His work is rooted in real-world experience, not theory, and he’s passionate about helping businesses get found, get trusted, and get chosen.
Website: https://uplift360.com.au
Connect with Wes Towers
Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/
Facebook: https://www.facebook.com/Uplift360Aus
Instagram: https://www.instagram.com/uplift_360/
X (Twitter): https://x.com/uplift_360
TikTok: https://www.tiktok.com/@westowers
YouTube: https://www.youtube.com/watch?v=U-1F5MUZ-gg
Host Contact Details
Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
X / Twitter: https://twitter.com/workathomestar
Timestamps
00:00 — Introduction to the Work at Home Rockstar Podcast
00:30 — A Story of Success: Family Business
02:24 — The Flexibility of Working from Home
04:19 — Challenges and Lessons in Entrepreneurship
08:22 — The Value of Specialized Freelancers
11:46 — Managing Remote Teams Effectively
13:19 — Navigating Friendships in Business
18:52 — Starting a Business: From Naivety to Success
20:26 — Overcoming Fear and Starting a Business
21:10 — Niche Targeting and Business Evolution
21:51 — Impact of COVID and Remote Work
22:24 — Starting a Podcast and Sharing Knowledge
24:22 — Balancing Work and Personal Life
25:53 — Continuous Learning and Adapting to AI
28:04 — The Power and Challenges of AI Tools
36:39 — Exciting Developments in Business
39:28 — Favorite Rockstar and Closing Remarks