WHR 3.269: R Karl Hebenstreit - Building a Purpose-Driven Solo Coaching Business
Release Date: 03/30/2026
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WHR 3.269: R Karl Hebenstreit - Building a Purpose-Driven Solo Coaching Business
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info_outlineEpisode Summary
In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with R. Karl Hebenstreit, Founder and CEO of Perform and Function. Karl is an executive coach and organizational development consultant who helps individuals and teams build self-awareness, empathy, and emotional intelligence to achieve meaningful business and life outcomes.
Karl shares his journey from corporate America to solopreneurship, the mindset shifts required to succeed, and how relationships and networking became the foundation of his business. He also dives into practical strategies for building an audience, improving communication, and leveraging tools to grow a coaching business from home.
Who is R. Karl Hebenstreit?
R. Karl Hebenstreit is a certified Executive Coach, Leadership/Team/Organization Development Consultant, author, and international speaker with over 25 years of corporate experience. He holds a PhD in Organizational Psychology and is the founder of Perform and Function, where he helps clients develop emotional intelligence, improve relationships, and achieve their goals.
Karl is also the author of multiple award-winning books, including The How and Why: Taking Care of Business with the Enneagram, Nina and the Really, Really Tough Decision, and Explicit Expectations: The Essential Guide & Toolkit of Management Fundamentals.
Connect with R. Karl Hebenstreit:
Website: https://www.performandfunction.com
LinkedIn: https://linkedin.com/in/rkarlhebenstreit
Host Contact Details:
Website: https://workathomerockstar.com
Facebook: https://www.facebook.com/workathomerockstar
Instagram: https://www.instagram.com/workathomerockstar
LinkedIn: https://www.linkedin.com/in/timmelanson
YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast
Twitter: https://twitter.com/workathomestar
Timestamps
00:00 Welcome and Guest Intro
00:34 Leaving Corporate for Solo
01:19 Fears and Mindset Shifts
03:58 Networking Gets Clients
04:56 Marketing Past Discomfort
08:12 Biggest Mistake and Pivot
11:55 Building Fans and Audience
17:15 Practice Through Conferences
19:47 Tools and AI Clones
22:46 Guest Solo and Offers
26:17 Rockstar Picks and Wrap