Episode 079- Standing Out in a Saturated Market 2022: Websites
Release Date: 11/14/2022
Episode 095- Meet Mari Amor
Workbook Radio
After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an impressive client list all over the world. Her commercial career has spanned a huge variety of...
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Episode 094- New Year, New Personal Project with Dennis Welsh
Workbook Radio
Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion. With an emphasis on environmental portraiture, Dennis’ work has earned numerous...
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Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski
Workbook Radio
Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024. Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A proven client partner and team leader, Mike has led Dagger from a three-person shop to a 2020...
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Episode 092- Matt Garbutt talks AI in Advertising
Workbook Radio
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium. About Matt (via LinkedIn Bio): I'm a creative director...
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Episode 091- TDA_Boulder x Rise Against Suicide
Workbook Radio
is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at , Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together.
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Episode 090- Dennis Murphy and My Hand My Cause
Workbook Radio
Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.
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Episode 089- Felipe Simi, SOKO
Workbook Radio
Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.
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Episode 088- Brian Carlson
Workbook Radio
Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging approach to my work, capturing moments and creating narratives that resonate with audiences. Through extensive travel,...
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Episode 087- Margaret Johnson on Creating Super Bowl Ads
Workbook Radio
In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative...
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Episode 086- Alex Garcia
Workbook Radio
As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for brands and organizations that are emotional, candid and real. With a...
info_outlineBack in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?
In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide).
About the Panelists:
Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.
Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.
Jana Jarosz is a hybrid creative thinker, maker, designer.
Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts.
After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc.
Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio.
Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.
About the Moderator:
Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people.
About APA NYC:
APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business.