Workbook Radio

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.

Episode 098- Beth Galton's Covid Diary 11/08/2024

Episode 097- David and Greta Fox 10/11/2024

Episode 096- Orit Bergman 08/06/2024

Episode 095- Meet Mari Amor 04/20/2024

Episode 094- New Year, New Personal Project with Dennis Welsh 02/13/2024

Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski 12/28/2023

Episode 092- Matt Garbutt talks AI in Advertising 12/01/2023

Episode 091- TDA_Boulder x Rise Against Suicide 09/08/2023

Episode 090- Dennis Murphy and My Hand My Cause 07/13/2023

Episode 089- Felipe Simi, SOKO 06/20/2023

Episode 088- Brian Carlson 06/04/2023

Episode 087- Margaret Johnson on Creating Super Bowl Ads 04/26/2023

Episode 087- Margaret Johnson on Creating Super Bowl Ads In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative Officer. Under her leadership, GS&P was named the “Most Innovative Advertising Agency” and the 36th “Most Innovative Company” in the world by Fast Company in 2021, “Agency of the Year” by Campaign and Forbes with Ad Age picking the agency as a runner-up to “Agency of the Year” in 2019 and 2020. In 2021 Ad Age crowned Margaret “Chief Creative Officer of the Year” and Campaign named Margaret “Creative Person of the Year.” Over the years, she has been recognized as one of the industry’s top chief creative officers by Forbes, Business Insider, Adweek and The Drum. Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&AD. About GS&P: We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results. /episode/index/show/workbookradio/id/26666826

Episode 086- Alex Garcia 04/15/2023

Episode 085- John Fedele 03/21/2023

Episode 084- Felicia Perretti 03/02/2023

Episode 083- Tasha Dean on Diversity in Advertising, Part 2 01/26/2023

Episode 082- Tasha Dean on "The 50/50 Initiative" and Diversity in Advertising, Part 1 01/18/2023

Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews 01/01/2023

Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana’s working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency’s internal B12 Studio. Well versed in creating content while making an impact, it’s no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he’s not busy meeting client deadlines. /episode/index/show/workbookradio/id/25473228

Episode 080- Standing Out In A Saturated Market 2022: Promo Pieces 12/06/2022

Episode 080- Standing Out In A Saturated Market 2022: Promo Pieces We’re back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbook’s Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines. /episode/index/show/workbookradio/id/25233081

Episode 079- Standing Out in a Saturated Market 2022: Websites 11/14/2022

Episode 079- Standing Out in a Saturated Market 2022: Websites Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022? In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide). About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines. About the Moderator: Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people. About APA NYC: APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business. /episode/index/show/workbookradio/id/24997248

Episode 078- Jonathan Rice, Part 2 10/18/2022

Episode 077- Jonathan Rice, Part 1 09/26/2022

Episode 077- Jonathan Rice, Part 1 Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan’s heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love. On this episode we talk about Jonathan’s career of many hats, how he’s gotten back to illustration, and his advice to other who think it’s too late to pursue what they love. To view Jonathan's portfolio, To view Jonathan's webiste, More on Jonathan: Jonathan is a creative visualist and brand consultant who believes in delivering the BIG IDEA no matter what medium it takes to do so. And he’s done that everywhere he’s worked. Jonathan’s creative skills have been honed over twenty-five years working for some of the country’s largest advertising agencies—like DDB Dallas/Tracy Locke, The Lord Group/Y&R, Temerlin McClain (TM Advertising) and Eisenberg & Associates. Jonathan has been fortunate to work with influential and sought-after brands including: Pepsi, GTE, Verizon, Texas Instruments, Procter and Gamble, RadioShack and SmithKline. Jonathan ventured into the world of public affairs and political advertising during his stint as Creative Director at The Eppstein Group, one of the most successful public affairs advertising firms in Texas. His creative work helped contribute to the firm's winning percentage (better than 90%) in local, regional and statewide elections during his tenure. A master of his craft, Jonathan has proven his skills in advertising, branding and identity development, direct marketing, strategy, conceptual thinking, broadcast, print, and digital creative. In his industry, he's known for creating client partnerships built on trust, respect and results. Since graduating from the University of Texas at Arlington, Jonathan’s stellar work has been highlighted in industry publications such as Communication Arts, Archive, Print, and Graphic Design USA, winning numerous local and national awards in broadcast, print, newspaper and outdoor. Many of his logos and corporate identities have been featured in the celebrated Logo Lounge book series. Jonathan and his wife Sandra, a copywriter and aspiring novelist, have two beautiful grown daughters and one brand new baby granddaughter. He is also a self-confessed “Disney nerd” who revels in taking friends and family on yearly expeditions to Walt Disney World. /episode/index/show/workbookradio/id/24474354

Episode 076- Stephen Hamilton, Part 2 08/19/2022

Episode 075- Stephen Hamilton, Part 1 08/11/2022

Episode 074- Sarah Lent & Curt Schreiber, Part 2 07/18/2022

Episode 073- Sarah Lent & Curt Schreiber, Part 1 07/05/2022

Episode 073- Sarah Lent & Curt Schreiber, Part 1 We’re back on the subject of NFTs, this time with Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber. On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier. About this episode's guests: Sarah Lent (Chief Marketing Officer) leads growth efforts across VSA, including business development, marketing, public relations, brand leadership, content creation, and strategic partnerships. A seasoned marketing executive with 20 years of experience in branding, digital innovation, design, communications, and media, Sarah fosters growth at VSA by combining the rigor of a strategic consulting practice with the entrepreneurial and creative spirit of design. Her career has been fueled by a deep passion for taking emerging technologies and coupling them with world-class creativity to contextualize them in the real world. She continually looks for the leapfrog moments of change and leads with empathy while taking clients on a journey into the unknown. Sarah has lived and worked across several continents, including Australia, South Africa, and the UK, and her career has included work with Interbrand, R/GA, and Essence. Curt Schreiber (Chief Creative Officer) is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress. /episode/index/show/workbookradio/id/23638229

Episode 072- Tim Mendola & Jodie Hein, Part 2 06/17/2022

Episode 071- Tim Mendola & Jodie Hein, Part 1 06/07/2022

Episode 071- Tim Mendola & Jodie Hein, Part 1 On this episode, we're joined by Artist Agents Tim Mendola () and Jodie Hein () to talk about Animation and Illustration in 2022. In this first part, Tim and Jodie talk about the artist-agent relationship, how they navigate clients, and what (if anything) shifted post-pandemic in the art and animation world. More on Tim: Tim took over the family business back when paintings were actually hand-delivered to art directors and portfolios consisted of 8×10 transparencies. He has led the agency’s transformation into the technological age of tablets, Instagram, and zoom meetings. When he’s not manning the helm at the firm’s intergalactic headquarters in SoNo, Tim enjoys spending time with his wife and three daughters and playing golf in Redding Connecticut. More on Jodie: From being an Iron man to an award-winning editorial agent, there are few things Jodie can’t do. As a former Art Buyer, she intimately understands the needs of her clients and has a knack for making any budget or timeline work. Outside of the office, Jodie enjoys training for her next adventure, race or powerlifting competition, dying her hair funky colors, and being a mother to her teenage son and bulldog. About Mendola Art: Since the very beginning, Mendola Artists has sought out the best talent from around the globe, establishing relationships with the country’s top ad agencies, package design firms, editorial publications, and toy companies. Clients Include Wall Street Journal, The New York Times, Scholatic, Hasbro, Mattel, Fisher Price, Dunkin Donuts Coffee, McCann Health, and BBDO. About Rapp|Art: Rapp Art is a United States-based illustration agency, representing nearly 100 award winning artists from around the world. Client list includes The New York Times, Wall Street Journal, Rolling Stone, Meredith, Penguin Random House, Scholastic, Apple, Adobe, and Deloitte Financial Services. /episode/index/show/workbookradio/id/23358305

Episode 070- Dave Merwin, Part 2 05/30/2022

Episode 069- Dave Merwin, Part 1 05/22/2022

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