Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews
Release Date: 01/01/2023
Workbook Radio
Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion. With an emphasis on environmental portraiture, Dennis’ work has earned numerous...
info_outline Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike PopowskiWorkbook Radio
Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024. Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A proven client partner and team leader, Mike has led Dagger from a three-person shop to a 2020...
info_outline Episode 092- Matt Garbutt talks AI in AdvertisingWorkbook Radio
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium. About Matt (via LinkedIn Bio): I'm a creative director...
info_outline Episode 091- TDA_Boulder x Rise Against SuicideWorkbook Radio
is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at , Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together.
info_outline Episode 090- Dennis Murphy and My Hand My CauseWorkbook Radio
Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.
info_outline Episode 089- Felipe Simi, SOKOWorkbook Radio
Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.
info_outline Episode 088- Brian CarlsonWorkbook Radio
Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging approach to my work, capturing moments and creating narratives that resonate with audiences. Through extensive travel,...
info_outline Episode 087- Margaret Johnson on Creating Super Bowl AdsWorkbook Radio
In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative...
info_outline Episode 086- Alex GarciaWorkbook Radio
As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for brands and organizations that are emotional, candid and real. With a...
info_outline Episode 085- John FedeleWorkbook Radio
On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friendly, positive vibe to every set putting everyone at ease resulting in an environment perfect for...
info_outlineIn this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.
About the Panelists:
Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.
Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.
Jana Jarosz is a hybrid creative thinker, maker, designer.
Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana’s working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts.
After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc.
Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency’s internal B12 Studio.
Well versed in creating content while making an impact, it’s no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he’s not busy meeting client deadlines.