loader from loading.io

Episode 087- Margaret Johnson on Creating Super Bowl Ads

Workbook Radio

Release Date: 04/26/2023

Episode 098- Beth Galton's Covid Diary show art Episode 098- Beth Galton's Covid Diary

Workbook Radio

During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project.  On this episode, we’re talking about the Covid Diary, which is on its final fundraising stretch. We discuss the origin of the project, its evolution, and how this experience has helped Beth grow. About Beth: A born and bred New Yorker, Beth is continually inspired by the sights, sounds, and tastes of the city she calls home. The path to a...

info_outline
Episode 097- David and Greta Fox show art Episode 097- David and Greta Fox

Workbook Radio

On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall of Fame, and more. About David and Greta: Corporate Event Conference Headshot Photographer David Fox has been making professional images since his early teens. From his start as a photojournalist, he earned a BFA in filmmaking at Emerson College in 1982. In 1983, he opened a video production company. He has built a reputation for excellence...

info_outline
Episode 096- Orit Bergman show art Episode 096- Orit Bergman

Workbook Radio

On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a ), and what she's looking forward to creating. About Orit: Orit Bergman was born in Jerusalem and lives and works in Kerem Maharal, Israel. She writes and illustrates children’s books, adapts her stories to the theater and frequently meets children across the country. Her books were published in Israel, USA, France, and China. Orit is a senior lecturer at Bezalel Academy of Arts & Design Jerusalem, where she headed...

info_outline
Episode 095- Meet Mari Amor show art Episode 095- Meet Mari Amor

Workbook Radio

After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an impressive client list all over the world. Her commercial career has spanned a huge variety of...

info_outline
Episode 094- New Year, New Personal Project with Dennis Welsh show art Episode 094- New Year, New Personal Project with Dennis Welsh

Workbook Radio

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work.    About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion. With an emphasis on environmental portraiture, Dennis’ work has earned numerous...

info_outline
Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski show art Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski

Workbook Radio

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years.  On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024.   Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A proven client partner and team leader, Mike has led Dagger from a three-person shop to a 2020...

info_outline
Episode 092- Matt Garbutt talks AI in Advertising show art Episode 092- Matt Garbutt talks AI in Advertising

Workbook Radio

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium. About Matt (via LinkedIn Bio): I'm a creative director...

info_outline
Episode 091- TDA_Boulder x Rise Against Suicide show art Episode 091- TDA_Boulder x Rise Against Suicide

Workbook Radio

is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.   Their first awarness campaign launched last week, helmed by board member and ECD/Partner at , Jonathan Schoenberg.   On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together.    

info_outline
Episode 090- Dennis Murphy and My Hand My Cause show art Episode 090- Dennis Murphy and My Hand My Cause

Workbook Radio

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities. 

info_outline
Episode 089- Felipe Simi, SOKO show art Episode 089- Felipe Simi, SOKO

Workbook Radio

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.      

info_outline
 
More Episodes

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John.

On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond.

About Margaret Johnson:

Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first Chief Creative Officer.

Under her leadership, GS&P was named the “Most Innovative Advertising Agency” and the 36th “Most Innovative Company” in the world by Fast Company in 2021, “Agency of the Year” by Campaign and Forbes with Ad Age picking the agency as a runner-up to “Agency of the Year” in 2019 and 2020. In 2021 Ad Age crowned Margaret “Chief Creative Officer of the Year” and Campaign named Margaret “Creative Person of the Year.” Over the years, she has been recognized as one of the industry’s top chief creative officers by Forbes, Business Insider, Adweek and The Drum.

Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&AD.

About GS&P:

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.  

Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.

The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.