Ep. 378: “It’s About Strategy Enablement” – Aligning Human Experiences and Operational Insight in the Workplace with Martin Frohock of AVEVA Group Limited
Release Date: 11/18/2025
Workplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Melissa Marsh is Founder & Executive Director at PLASTARC where she is a passionate practitioner of workplace strategy and a leader in change management services delivering social research and people analytics for the built environment. Mike Petrusky asks Melissa why she believes organizations need to focus on digitizing their real estate assets, ensuring system interoperability, and bridging the gap between people and building data to truly realize the benefits of AI and IoT. They explore how the post-pandemic world has fundamentally changed how cities and offices are occupied, leading to...
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Sarah Sims is Americas Regional Head of Workplace Experience at FTI Consulting and President of the Capital Chapter of IFMA in Washington, DC where she is passionate about designing human-centered workplaces at enterprise scale. Mike Petrusky asks Sarah about why she believes that self-awareness and focusing on personal strengths are foundational for professional growth and leadership in her facility management journey. They explore the fast-changing world of the built environment and share stories from their local FM community. Sarah says that innovation in the workplace involves both...
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Bex Moorhouse is Global Head of Strategy, Ops Excellence & Performance - Procurement & REWS at WPP where she is passionate about helping to prioritize employee experience and create environments where people thrive. Mike Petrusky asks Bex about her new role and her passion for cultivating such engaging environments where all employees feel seen, valued, and empowered. She believes that empathy and curiosity are crucial "power skills" for workplace professionals, enabling them to adapt, learn, and lead effectively in changing environments, so she shares that storytelling and clear...
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Joshua Freedman is CEO and cofounder of Six Seconds, the global emotional intelligence (EQ) network where he is passionate about helping organizations achieve higher engagement, better leadership, and scalable culture change. Mike Petrusky asks Joshua about his new book, “Emotion Rules: The Science and Practice of Emotional Wisdom”, in which he equips leaders with scientific and practical tools for harnessing emotional intelligence to create a positive "felt environment" at work. Emotional intelligence is not only individually measurable but can also be assessed and developed at the...
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Tracy Brower, PhD, MM, MCRW is a sociologist studying community, happiness, and the future of work and life. She is VP of Workplace Insights at Steelcase and a Senior Contributor for Forbes and Fast Company. Mike Petrusky asks Tracy about her brand new book, “Critical Connections: Build Relationships and Harness the Power of Community in Work and Life”, in which she delivers inspiration and pragmatic new insights on community and connection. They discuss how organizations can help to foster connections among employees, which can lead to higher levels of well-being and performance. Research...
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Sophie Wade is a work transformation strategist, workforce innovator and well-known authority on the future of work. She is Founder of Flexcel Network where she advises executive leaders on human-centric, AI-driven change while also hosting her own show, the Transforming Work Podcast. Mike Petrusky asks Sophie about her latest book, “Empathy Works: The Key to Competitive Advantage in the New Era of Work”, and why she believes we need a more holistic approach to workplace innovation, considering the human element and the psychology of collaboration. They explore the importance of...
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Host Mike Petrusky reflects on his decade-long journey of podcasting and the evolution of the facility management industry in this solo episode of the Workplace Innovator Podcast. He explores lessons learned about leadership, technology, and innovation in the workplace with a mix of personal anecdotes, inspirational quotes, and discussions on the future of work. Mike shares his excitement for the next ten years and the potential impact of AI on the built environment as he emphasizes the importance of empathetic leadership and understanding human behavior in the future workplace. With quotes...
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Rex Miller is a keynote speaker, futurist, and executive coach who helps leaders and organizations unlock the hidden genius that lies just beneath the surface, often trapped by outdated systems, fear, or inertia. He is author of the book, “Genius Spark: Reignite Your Life” and Mike Petrusky references insights learned from Rex over the years as they discuss the challenges of remote and hybrid work today. They explore how workplace leaders should embrace differences and friction in their teams as they seek to drive innovation and improve employee engagement. Rex believes that curiosity and...
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Joseph Diaz, CFM, SFP is Associate Projects Director at PWT in León, Guanajuato, Mexico where he is a VP at IFMA Mexico and passionate about Facilities, Project and Construction Management. Mike Petrusky asks Joseph about his perspectives on the facility management industry and the importance of change management when seeking to meet the higher needs of the people in our organizations. They explore the value of cultural intelligence in managing complex environments and understanding human behavior in the workplace today. Joseph believes that paying attention to simple things and understanding...
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Vik Bangia, MCR is CEO of Verum Consulting and Verum’s OutsourceUSA where he is a CRE and FM outsourcing advisor, workplace strategist, and author of the book “Tales from an Accidental Corporate Real Estate Leader”. Mike Petrusky and Vik reflect on their time together at IFMA’s World Workplace in Minneapolis and look forward to a new year with great challenges and opportunities on the horizon. They explore the need for facility management leaders to understand how AI can help them think more strategically with the potential for AI to take over mundane and routine tasks in the built...
info_outlineMartin Frohock is Global Workplace Experience Director at AVEVA where he is passionate about delivering a strategy that aligns with his team’s mission is to connect trusted information and insights that spark industrial ingenuity and help create a more sustainable future. Mike Petrusky asks Martin about how the role of corporate real estate and facility management professionals has evolved to focus on strategy enablement rather than just services and operational support. They explore the power of technology, such as AI and data analytics, and how it will shape the future of real estate and the workplace. Martin says that workplace innovators will need to be fluent in data, understand technologies impact while also speaking the language of the business. Collaboration, curiosity, and being attentive listeners are essential skills for workplace leaders as they care for the future of the built environment and the workforce. Our industry needs to move away from reactive execution and head towards more strategic partnerships, so Mike and Martin offer practical advice and the inspiration you will need to be a Workplace Innovator in your organization!
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-frohock-0001/
Learn more about AVEVA Group Limited: https://www.aveva.com/
Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/
Learn more about Eptura™: https://eptura.com/
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/