Ep. 378: “It’s About Strategy Enablement” – Aligning Human Experiences and Operational Insight in the Workplace with Martin Frohock of AVEVA Group Limited
Release Date: 11/18/2025
Workplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Vik Bangia, MCR is CEO of Verum Consulting and Verum’s OutsourceUSA where he is a CRE and FM outsourcing advisor, workplace strategist, and author of the book “Tales from an Accidental Corporate Real Estate Leader”. Mike Petrusky and Vik reflect on their time together at IFMA’s World Workplace in Minneapolis and look forward to a new year with great challenges and opportunities on the horizon. They explore the need for facility management leaders to understand how AI can help them think more strategically with the potential for AI to take over mundane and routine tasks in the built...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Charles Corley is Director of Development at M Moser Associates in Singapore where he leads with a passion for strategic and innovative workplace design, leveraging advanced project leadership methodologies to drive success and value for his clients. Mike Petrusky asks Charles about his journey from architecture to his current role of being an AI and workplace leader as they share stories of mutual connections and content creation in the industry. Charles shares about the importance of teamwork and collaboration in the workplace and the need to incorporate wellness into every aspect of...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Bryan Berthold is a Global Workplace Experience Leader at Cushman & Wakefield where he is passionate about helping organizations quantify and elevate people, place, and performance. Mike Petrusky asks Bryan about the latest report from Cushman & Wakefield called “Reimagining Workplaces: Why Efforts Fall Short—and How to Get It Right” where he shares why the workplace experience is not just about real estate, but also involves HR, IT, and other stakeholders. Bryan says that only 47% of organizations have a focus on workplace experience, and less than 1% treat it as a business...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Valerie Spencer is Assistant VP of Strategic Growth and Engagement at Didlake where she is passionate about creating opportunities that enrich the lives of people with disabilities, especially in the world of facility management. Mike Petrusky asks Valerie about her recent role volunteering with the Capital Chapter of IFMA to put on a local “Chapter Workplace & Expo” event where professionals shared experiences and insights on facility management and innovation. Valerie believes that the FM industry is evolving with technology, making it more accessible to individuals with limitations,...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Vera van de Loo is part of the Media & Events team at Ifmec in The Netherlands where she is passionate about helping facility management organizations create events and content that connect, inspire and deliver results. Mike Petrusky asks Vera about her career as a young professional in the FM industry and her recent experience hosting the video stage at IFMA’s World Workplace 2025 in Minneapolis, MN. They discuss the future of the workplace and facility management industry and the exciting opportunities available for FM leaders as they seek to have an impact on not only the workplace,...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Darlene Pope is CEO of Brava Systems where she is passionate about delivering a flexible system that lets you configure, launch, and seamlessly interact with AI across your organization, using your own data. Mike Petrusky asks Darlene about her career journey as a smart building and digital workplace expert who is also a globally recognized visionary and passionate advocate for disruptive technology applications in real estate. They discuss the importance of embracing AI and using technology to support businesses and the built environment as they explore why workplace leaders need to rethink...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Dominique Burgauer is CEO at Archilogic where he is passionate about mapping the world's interiors to make them more useful with an integrated suite of products that allows you to build apps, websites, and experiences. Mike Petrusky asks Dom about why he believes that connectivity and interoperability in systems are essential for accelerating decision-making in the workplace. They discuss AI, worktech tools and the importance of capturing the right data to deliver on desired business outcomes. Breaking down silos and fostering collaboration across departments is paramount for CRE and facility...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Martin Frohock is Global Workplace Experience Director at AVEVA where he is passionate about delivering a strategy that aligns with his team’s mission is to connect trusted information and insights that spark industrial ingenuity and help create a more sustainable future. Mike Petrusky asks Martin about how the role of corporate real estate and facility management professionals has evolved to focus on strategy enablement rather than just services and operational support. They explore the power of technology, such as AI and data analytics, and how it will shape the future of real estate and...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Adam Hoy is the VP and Global Head of Real Estate who leads the global workplace, real estate, and facilities function at PepsiCo. As the Past President of CoreNet Global UK Chapter, he hosts a podcast called the “Voice of the Occupier” which is committed to advancing the profession and sharing insights and learnings with the wider CRE industry. Mike Petrusky asks Adam about the evolving role of CRE and FM professionals as there is a growing need to become more oriented toward business outcomes and strategic thinking. Adam says that focusing on the needs of the company and understanding...
info_outlineWorkplace Innovator Podcast | Enhancing Your Employee Experience | Facility Management | CRE | Digital Workplace Technology
Edward Kacal is CEO at Servus Limited in Trinidad and Tobago where he is a proven problem-solver with a blend of analytical and intuitive skills driving positive long-term performance at a company providing outsourced integrated facilities management services. Mike Petrusky asks Eddie about how the facility management industry is evolving and why leaders need to advocate for its growth and recognition both locally and internationally. They explore how AI is impacting the workplace and the FM profession as it revolutionizes building management and operations. Eddie says that FM professionals...
info_outlineMartin Frohock is Global Workplace Experience Director at AVEVA where he is passionate about delivering a strategy that aligns with his team’s mission is to connect trusted information and insights that spark industrial ingenuity and help create a more sustainable future. Mike Petrusky asks Martin about how the role of corporate real estate and facility management professionals has evolved to focus on strategy enablement rather than just services and operational support. They explore the power of technology, such as AI and data analytics, and how it will shape the future of real estate and the workplace. Martin says that workplace innovators will need to be fluent in data, understand technologies impact while also speaking the language of the business. Collaboration, curiosity, and being attentive listeners are essential skills for workplace leaders as they care for the future of the built environment and the workforce. Our industry needs to move away from reactive execution and head towards more strategic partnerships, so Mike and Martin offer practical advice and the inspiration you will need to be a Workplace Innovator in your organization!
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-frohock-0001/
Learn more about AVEVA Group Limited: https://www.aveva.com/
Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/
Learn more about Eptura™: https://eptura.com/
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/