Episode 140: Use Your Book to Collab as a Summit Host or Contributor
Release Date: 01/23/2024
Episode 156: Find the Right Editor for Your Nonfiction Book
Write Publish Market
In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner. Time Stamps: 00:00...
info_outline
Episode 155: Leverage Book Writing for Business Growth and Success
Write Publish Market
In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing. Time Stamps:...
info_outline
Episode 154: Your Audiobook: Best Practices and Expert Tips
Write Publish Market
Time Stamps: 00:00 Embracing your own voice, overcoming self-consciousness. 06:13 Writing style, narration, and marketing your book. 08:09 Authors should narrate their own books for interpretation. 12:02 Essential factors for effective audiobook narration. 14:19 Need to stop rushing, remove guesswork. Appreciate it. 17:02 Include program info, stay in your lane. 20:41 Differentiate marketing strategies for book distribution wisely. 23:43 Personalized coaching brings out the best narration. 27:11 Including audiobooks allows for more inclusive learning. 29:56 Compelling story, author can be a...
info_outline
Episode 153: Email Marketing Strategy for Business Owners Writing Books
Write Publish Market
Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book. Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media. Latasha also shares...
info_outline
Episode 152: The Role of Capacity for Business Owners Writing Books
Write Publish Market
In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it). Time Stamps: 00:00 Closed businesses, discovered selves, now helping others 05:29 No time doesn't just mean lack of time 07:32 Entrepreneurship led to...
info_outline
Episode 151: Use Your Book to Build Your Dream Life
Write Publish Market
In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading...
info_outline
Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing
Write Publish Market
In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into...
info_outline
Episode 149: 5 Book Publishing Myths BUSTED
Write Publish Market
In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey. Time Stamps: 00:00 Book sales don't make money for businesses. 05:29 Consider launch timing around relevant awareness months. 09:26 Valuing...
info_outline
Episode 148: Email Marketing for Book-Writing Business Owners
Write Publish Market
In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives. Time...
info_outline
Episode 147: Your Book Is an Investment in Your Business
Write Publish Market
In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights...
info_outlineEpisode 139
Use Your Book to Collab as a Summit Host or Contributor
In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies.
Time stamps:
00:00:00 Introduction
00:02:30 Krista Miller talks about her first experience hosting a summit
00:05:15 Looking at audience targeting and refining the summit strategy
00:08:45 The role of goals in planning a summit
00:12:00 Approaching potential speakers for the summit
00:19:00 Importance of genuine excitement for a summit
00:23:20 The use of a book as a promotional tool in a summit
00:26:30 Getting a book in the hands of attendees
00:29:40 How her first summit was a game-changer for her business
00:33:00 Jodi and Krista discuss the strategy for subsequent summits
00:38:00 Closure of the episode and thanking the guest
00:39:30 Krista’s tips for order bumps and book prizes during summit
00:41:45 Discussion about pre-sales during a summit session
00:44:20 Differences in pre-orders between traditional publishing and self-publishing
00:46:00 Krista's book recommendation
00:48:00 Wrap up and goodbyes
Keywords:
Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Summit in a Box, Krista's program teaching others how to host summits (link below)
Name of the Wind by Patrick Rothfuss
About Our Guest:
At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.
Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.
https://www.summitinabox.co/series
https://www.instagram.com/summitinabox/
LINK TO EPISODE RAW TRANSCRIPT:
https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link