Write Publish Market

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

Episode 155: Leverage Book Writing for Business Growth and Success 05/07/2024

Episode 155: Leverage Book Writing for Business Growth and Success In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing. Time Stamps: 00:00 Angel Myers: Therapist, author, trainer, and parent. 03:30 Author considers writing a book to help clients. 08:39 Readers found relatability in following one couple. 11:46 Resource for families and couples in various settings. 15:19 Delegate to experts, utilize editing software early. Period. 18:34 Self-help book by entertainment journalist is inspiring. 21:16 Join my mentorship membership for book publishers. Keywords: book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement Resources Mentioned: The Author-Entrepreneurs Lab: Ready Set Write Challenge: Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan About Our Guest: Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing. www.everydayido.com www.angelmarriageandfamily.com LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/31143063

Episode 154: Your Audiobook: Best Practices and Expert Tips 04/30/2024

Episode 154: Your Audiobook: Best Practices and Expert Tips Time Stamps: 00:00 Embracing your own voice, overcoming self-consciousness. 06:13 Writing style, narration, and marketing your book. 08:09 Authors should narrate their own books for interpretation. 12:02 Essential factors for effective audiobook narration. 14:19 Need to stop rushing, remove guesswork. Appreciate it. 17:02 Include program info, stay in your lane. 20:41 Differentiate marketing strategies for book distribution wisely. 23:43 Personalized coaching brings out the best narration. 27:11 Including audiobooks allows for more inclusive learning. 29:56 Compelling story, author can be a narrator. Keywords: write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks Resources Mentioned: The Author-Entrepreneurs Lab: Ready Set Write Challenge: About Our Guest: Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos. After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the “Your Book Your Voice” audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks. Robert is also a best-selling author with his book “Lights Action You!” as well as an award-winning filmmaker. He resides in Sedona, Arizona. Website - Instagram - YouTube - Your Book Your Voice Podcast (live) - LinkedIn - Facebook - “Lights, Action, YOU!” (Book on Amazon) - LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30781798

Episode 153: Email Marketing Strategy for Business Owners Writing Books 04/23/2024

Episode 153: Email Marketing Strategy for Business Owners Writing Books Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book. Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media. Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite. Time Stamps: 03:18 Use book or chapter to attract customers. 09:02 Leverage networks for effective book promotion. 13:44 Podcast offers writing challenge for productive business owners. 22:40 Leverage book in marketing and advertising effectively. 23:52 Author wants control over time and promotion. Keywords: Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk Resources Mentioned: The Author-Entrepreneurs Lab: Ready Set Write Challenge: About Our Guest: Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans. uncannycontent.co LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30780608

Episode 152: The Role of Capacity for Business Owners Writing Books 04/16/2024

Episode 152: The Role of Capacity for Business Owners Writing Books In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it). Time Stamps: 00:00 Closed businesses, discovered selves, now helping others 05:29 No time doesn't just mean lack of time 07:32 Entrepreneurship led to burnout, balance is crucial 11:59 Balancing work life and personal priorities 14:11 Prioritize tasks, identify energy drains, and re-evaluate 18:14 Recommend prioritizing and organizing tasks intentionally 19:44 Review obligations, adjust expectations, make space intentionally 25:25 Rest, recharge, and prioritize self-care in small moments 29:25 Reevaluating priorities and facing fear for growth 31:14 Normalize conversation about support for writing projects 34:50 Book for entrepreneurs and creatives, with exercises 36:56 Discover more on book publishing - join! Keywords: podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacity Resources Mentioned: The Author-Entrepreneurs Lab: Ready Set Write Challenge: Maybe You Should Talk to Someone by Lori Gottlieb You: The Story by Ruda Sepetys About Our Guests: Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast! Learn how to 2x your capacity with our 20 minute free training: Listen to the Supported CEO podcast: Connect with us on Instagram: LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30551613

Episode 151: Use Your Book to Build Your Dream Life 04/09/2024

Episode 151: Use Your Book to Build Your Dream Life In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world. Time Stamps: 00:00 Coaching moms, saw need, wanted to write 03:32 Empowering moms through accessible information and coaching 06:51 Wish I knew about buffer time 11:37 Author struggles with book's target audience 15:08 Pausing coaching to focus on book launch 17:46 Commit to writing process, achieve book completion 20:10 The Gap and the Game 23:37 Grateful for listening, explore book publishing mentorship Keywords: book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspiration Resources Mentioned: The Author-Entrepreneurs Lab: Ready Set Write Challenge: About Our Guest: Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with. Website: Instagram: Book: LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30551593

Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing 04/02/2024

Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life. Time Stamps: 00:00 Participant dreams of publishing book, surprises counselor. 04:22 Empowered man with basic English writes WWII story. 08:19 Develop writing routine with ready set write challenge. 11:14 IBPA emphasizes transparency, negotiable contracts, quality standards. 16:05 Choosing a publisher depends on personality. Research options. 20:10 Katie, thanks for the clear and concise advice. 21:55 Grateful for listening, explore author Entrepreneurs Lab. Keywords: book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract Resources Mentioned: IBPA Hybrid Publisher Criteria: IBPA Industry Standards Checklist: The Author-Entrepreneurs Lab: Ready Set Write Challenge: About Our Guest: Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing. website: instagram: @merakipress_design free ebook "A Quick Guide to Publishing" LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30551553

Episode 149: 5 Book Publishing Myths BUSTED 03/26/2024

Episode 148: Email Marketing for Book-Writing Business Owners 03/19/2024

Episode 148: Email Marketing for Book-Writing Business Owners In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives. Time Stamps: 00:00 Bev Feldman: Jewelry designer turned tech consultant. 04:50 Balancing focus between business and book marketing. 07:53 Advise clients allowing email opt-outs for marketing. 10:41 Segment people based on purchase behaviors for marketing. 13:28 Filter out automated sequence for newsletter segment. 17:55 Recommend welcome onboarding sequence to build rapport. 21:05 Advice on email management and business strategy. 25:55 Reading three books, including new library books. 28:10 Reworked morning routine for reading, coffee, kids. Keywords: Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates, click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails, email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs Resources Mentioned: The Author-Entrepreneurs Lab: Rouge by Mona Awad He, She, They by Skylar Baylar Doppelganger: A Trip into the Mirror World by Naomi Klein About Our Guest: Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety. LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30036473

Episode 147: Your Book Is an Investment in Your Business 03/12/2024

Episode 146: The 4 Cs of Consistent Writing 03/05/2024

Episode 146: The 4 Cs of Consistent Writing Episode 146 The 4Cs of Consistent Writing In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories. Time Stamps: 00:00 Consistent writing schedule varies for different people. 04:09 Many people procrastinate despite making elaborate plans. 09:26 Planning time wisely is key for productivity. 13:07 Identify creative blocks to improve your writing. 15:40 Develop a writing routine for efficient book writing. 19:43 Teach brain by appealing to its motivators. 22:38 Track and celebrate progress in writing sessions. 24:54 Tracking data reveals realistic writing time expectations. 29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support. Keywords: Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs Resources Mentioned: The Author-Entrepreneurs Lab: The Luminaries by Susan Dennard The Hunting Moon About Our Guest: Isabel Sterling is a master coach, foster mom, and author of These Witches Don’t Burn, This Coven Won’t Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect. (this has my Write Consistently course, which teaches the 4 Cs in more detail) LINK TO FULL EPISODE (RAW) TRANSCRIPT: /episode/index/show/writepublishmarket/id/30034758

Episode 145: Business Owners' 2024 Guide to Book Publishing Paths 02/27/2024

Episode 144: Repurpose Your Book Content to Amplify Your Message 02/20/2024

Episode 144: Repurpose Your Book Content to Amplify Your Message In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies. Time Stamps: 00:00 Introducing Brit Bozick: expert in content repurposing. 05:24 Content repurposing maximizes reach, engagement, and consistency. 09:30 Content strategy involves creation, audience, and repurposing. 11:02 Repurposing formula: break, themes, content types, socials. 16:05 Business owners have an advantage writing books. 16:52 YouTube blooper video still resonates with fans. 22:07 Subscribe to author entrepreneurs lab for more Keywords: Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books Resources Mentioned: The Author-Entrepreneurs Lab: Content Repurposing Formula: Venn diagram graphic: About Our Guest: Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand. With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth. Freebie - LINK TO FULL RAW EPISODE TRANSCRIPT: /episode/index/show/writepublishmarket/id/29661948

Episode 143: Think Beyond the Book Launch 02/12/2024

Episode 142: LinkedIn Strategies for Book Promotion 02/06/2024

Episode 142: LinkedIn Strategies for Book Promotion On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking, and advice for promoting a book on the platform. Cara also shares her non-icky LinkedIn networking playbook, offering valuable scripts and strategies for making genuine connections. Tune in to this episode to gain valuable insights into using LinkedIn to expand your business network and promote your book in an authentic, effective way. Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 05:21 Building relationships based on support and respect. 07:48 Significant point about LinkedIn connections and growth. 11:01 Connect with podcasters on social media strategically. 15:44 Optimize profile to gain visibility and engagement. 18:56 Practicing what I preach and engaging with comments. 19:59 Understanding personality types through various systems and saying "yes" 23:13 Grateful for listening, join author entrepreneurs lab. Keywords:book publishing, writing a book, entrepreneur, business growth, networking, LinkedIn, social media, algorithm, membership community, female founders, referrals, collaboration, visibility, authenticity, content saturation, podcasting, podcast promotions, human design, reciprocity, vulnerability, connection strategy, groups, comments, author, content creation, scripts, top of mind, non-icky, Naomi Wolf, beauty myth, business owners writing books, Cara Steinmann Resources Mentioned: Non-Ick LinkedIn Networking Playbook: The Author-Entrepreneurs Lab: About Our Guest: Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities. /episode/index/show/writepublishmarket/id/29661473

Episode 141: Applying Creativity and Science to Book Writing 01/30/2024

Episode 141: Applying Creativity and Science to Book Writing Episode 141 Applying Creativity and Science to Book Writing In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also recommends two sources for further reading: "Story Genius" by Lisa Cron and "The Psychology of Writing" by Robert T. Kellogg. The episode explores the concept of training the brain for creativity and emphasizes the value of a dedicated working environment. Brandon concludes by encouraging entrepreneurs to use the information provided to become part of the 1% who successfully write and complete their books. Time Stamps: [00:00:05] - Welcome to the Write Publish Market podcast [00:00:38] - Importance of a writing routine [00:01:07] - Recap of the previous episode on writing routine [00:01:21] - Pitfalls of not having a routine [00:02:02] - The only right routine is the one that works for you [00:02:30] - Importance of gathering data to determine the right routine [00:03:16] - Using routine to build the writing habit [00:04:09] - Training the brain for creativity [00:04:55] - Book recommendation: "Story Genius" by Lisa Cron [00:05:55] - Book recommendation: "The Psychology of Writing" by Robert T. Kellogg [00:06:59] - Background noise and its impact on writing [00:08:04] - Knowing when to take breaks during writing sessions [00:08:50] - Importance of a dedicated working environment [00:11:56] - The science behind training the brain for creativity [00:12:47] - Combining routine and brain training for success [00:13:10] - Conclusion and invitation to share takeaways Keywords: write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, writing routine, science of creative flow, brains, science behind creativity, writing sessions, momentum, routine, research, time of day, setting, background noise, environment, pitfalls, data, writing space, habits, writing habit, train your brain, fiction authors, nonfiction professional development writer, Story Genius, Lisa Cron, Psychology of Writing, Robert T. Kellogg, background noise, flow, performance, anxiety, boredom, memory retrieval, state of flow, break, dedicated working environment, flexible routine, coupling knowledge, inspiration, consistent writer Resources Mentioned: Story Genius by Lisa Cron “The Psychology of Writing” by Robert T. Kellogg FULL TRANSCRIPT CAN BE ACCESSED HERE: https://docs.google.com/document/d/1579rAbMCo_DQo_jaZ3wZYP7AJGqEzPMqMt0UHUUpmWU/edit?usp=drive_link Write Publish Market Episode 138 (writing routines) /episode/index/show/writepublishmarket/id/28971373

Episode 140: Use Your Book to Collab as a Summit Host or Contributor 01/23/2024

Episode 140: Use Your Book to Collab as a Summit Host or Contributor Episode 139 Use Your Book to Collab as a Summit Host or Contributor In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies. Time stamps: 00:00:00 Introduction 00:02:30 Krista Miller talks about her first experience hosting a summit 00:05:15 Looking at audience targeting and refining the summit strategy 00:08:45 The role of goals in planning a summit 00:12:00 Approaching potential speakers for the summit 00:19:00 Importance of genuine excitement for a summit 00:23:20 The use of a book as a promotional tool in a summit 00:26:30 Getting a book in the hands of attendees 00:29:40 How her first summit was a game-changer for her business 00:33:00 Jodi and Krista discuss the strategy for subsequent summits 00:38:00 Closure of the episode and thanking the guest 00:39:30 Krista’s tips for order bumps and book prizes during summit 00:41:45 Discussion about pre-sales during a summit session 00:44:20 Differences in pre-orders between traditional publishing and self-publishing 00:46:00 Krista's book recommendation 00:48:00 Wrap up and goodbyes Keywords: Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services Resources Mentioned: The Author-Entrepreneurs Lab: Summit in a Box, Krista's program teaching others how to host summits (link below) Name of the Wind by Patrick Rothfuss About Our Guest: At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. LINK TO EPISODE RAW TRANSCRIPT: https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link /episode/index/show/writepublishmarket/id/28971328

Episode 139: Book Blurbs 101 for Business Owners Writing Books 01/16/2024

Episode 139: Book Blurbs 101 for Business Owners Writing Books Welcome to Episode 139 of the Write Publish Market podcast! In today's episode, we have a special guest, Jessie Cunniffe, a professional blurb writer and book blurb coach. Jessie is here to guide us through the world of book blurbs. Jodi and Jessie start with Book Blurb 101, covering what exactly a book blurb is and the different meanings it can have. Jessie then walks us through a proven formula for crafting effective book blurbs, including the essential elements and tips for hooking readers. She also shares how to revise and experiment with your blurb to maximize its impact. And, as always, we wrap up with a reading recommendation from Jessie. Stay tuned for an informative and inspiring episode that will help you master the art of book blurbs to boost your book's visibility and sales. Let's dive in! The full episode raw transcript can be found . Time Stamps: 00:00:05: Introduction to the Write Publish Market podcast and the host, Jodi Brandon 00:00:39: Introduction of guest, Jessie Cunniffe, a professional blurb writer and book blurb coach 00:01:28: Discussion on book blurbs and their different meanings in the publishing world 00:03:26: Explanation of the essential elements of a book blurb and the importance of a good hook 00:04:48: Overview of the paragraph sections in a nonfiction blurb: setup, qualifier, and bullet points 00:09:28: Importance of using bullet points to highlight the main benefits of the book 00:11:59: Summing up the blurb with a strong concluding sentence and a call to action 00:13:32: Using the same copy on Amazon and the back cover of the book 00:14:28: Utilizing the blurb in other marketing materials and platforms 00:16:30: The possibility of revising the blurb based on sales performance and changing trends 00:18:29: Importance of testing and experimentation with the blurb for better results 00:21:27: Details on the discount code provided by Jessie for her services 00:23:35: Appreciation for the clever names of Jessie's services and her quick delivery of "book blurb" 00:24:47: Book recommendation 00:25:59: Conclusion and gratitude for listening to the podcast Keywords: Jessie Cunniffe, Jodi Brandon, Publish Market podcast, entrepreneur, book, business, writing, publishing, marketing, author community, blurb writer, book blurb coach, Sydney, Australia, indie author, blurb writing, custom blurb services, Book Blurb Magic, Spicy Blurb Playbook, journaling, ocean pools, guitar, arts pages, highly respected newspaper, book description, book endorsement, traditional publishing, sales copy, Amazon, book publishing industry, fiction, nonfiction, hook, setup, qualifier, bullet points, call to action, marketing copy, testing, experimentation, business owners writing books, entrepreneurs writing books Resources Mentioned: AnatomyofABookBlurb.com: Jessie's free cheat sheet for book blurbs (link below) A Moveable Feast by Ernest Hemingway How I Found Freedom in an Unfree World by Harry Browne About Our Guest: Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. When she’s not writing or dreaming up the next BBM product, Jessie can be found journaling, exploring new ocean pools, and playing her guitar. She has been a contributor to the arts pages of one of Australia’s most highly respected newspapers for the past decade. On the occasion that Jessie manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie. Website: Instagram: Facebook: FREE blurb cheatsheet: Jessie’s Services: CODE FOR 10% OFF: JODI /episode/index/show/writepublishmarket/id/28830063

Episode 138: Writing Routines for Business Owners Writing Books 01/09/2024

Episode 138: Writing Routines for Business Owners Writing Books Episode 138 Writing Routines for Business Owners Writing Books Welcome to Episode 138 of the Write Publish Market podcast! In today's episode, Jodi dives into the topic of writing routines. Whether you're an entrepreneur considering writing a book or already in the process, having a solid writing routine is crucial for success. Jodi shares insights on the importance of developing a writing routine, from creating realistic schedules to tracking data points. Discover how to find the routine that works best for you and why it is essential for efficient book writing. Tune in now and get ready to enhance your writing journey! The full episode raw trancsript can be found Time Stamps: [00:00:05] Jodi Brandon introduces the podcast and herself as the host. [00:00:25] Jodi Brandon mentions that the podcast features interviews with entrepreneurs and discusses the importance of writing routines. [00:01:09] Jodi Brandon explains that having a writing routine is crucial for making progress and creating realistic schedules. [00:02:02] Jodi Brandon discusses the importance of collecting data about your writing sessions to determine your most productive time, word count, and ideal setting. [00:03:09] Jodi Brandon emphasizes that the right writing routine is the one that works for you, and encourages listeners to experiment with different routines. [00:04:06] Jodi Brandon suggests considering different writing environments, such as coffee shops, libraries, or home offices, based on personal productivity preferences. [00:05:06] Jodi Brandon talks about the relationship between discipline, motivation, and sticking to a writing routine. [00:06:45] Jodi Brandon mentions the concept of "deciding once" to build a habit and shares Stephen King's writing routine as an example. [00:09:02] Jodi Brandon explains the benefits of having a writing routine, including consistent production and easier prioritization of writing. [00:10:42] Jodi Brandon emphasizes the importance of tracking data about your writing sessions to create realistic schedules and production plans. [00:11:27] Jodi Brandon teases an upcoming episode about the science of creativity. [00:11:52] Jodi Brandon reiterates that the most important thing is to find a writing routine that works for you. [00:12:17] Jodi Brandon concludes the episode and thanks listeners for tuning in. Keywords: write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, book production schedule, writing routine, writing habit, writing session, business owners writing books, discipline, writing motivation, muse, creativity Resources Mentioned: Ready Set Write challenge: www.jodibrandoneditorial.com/readysetwrite /episode/index/show/writepublishmarket/id/28826688