Connecting the Frontline: Rethinking Workforce Communication with Victoria Dew
Release Date: 11/04/2025
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info_outlineIn this episode of Transform Your Workplace, host Brandon Laws welcomes back Victoria Dew, founder and CEO of Dewpoint Communications, to unpack findings from her latest research report, Connecting the Frontline: Current Trends, Challenges, and Strategic Opportunities in Workforce Communication.
Victoria shares what her team discovered after interviewing communication leaders across 18 industries — from manufacturing and healthcare to construction and education — about the urgent need to better connect with deskless and frontline workers. Together, Brandon and Victoria discuss how to bridge the gap between corporate and hourly employees, why 72% of frontline workers don’t understand company strategy, and how leaders can close that gap through listening, technology, and culture change.
You’ll also hear insights on AI’s role in communication, manager overload, the importance of in-person connection, and how organizations can transform frontline workers into powerful brand ambassadors.
If you lead people, especially those on the frontlines, this conversation will help you reimagine how communication, connection, and culture can drive performance across your entire organization.
Key Timestamps:
[00:00] Introduction — Purpose of the show and Xenium’s Custom HR solutions
[01:00] Meet Victoria Dew — Founder and CEO of Dewpoint Communications
[02:00] Inside the new report Connecting the Frontline and its goals
[04:00] Why frontline workers are often “out of sight, out of mind”
[05:00] The shifting meaning of work for frontline employees
[07:00] Understanding the “Ferrari vs. horse and carriage” gap between workers
[09:00] Why 72% of frontline employees don’t understand company strategy
[11:00] Creating context and meaning through internal communication
[12:00] Supporting overburdened managers as key communication channels
[14:00] Moving beyond one-way communication to real feedback loops
[16:00] Listening circles, pulse checks, and two-way engagement
[18:00] Bridging the tech divide for frontline communication
[19:00] AI as a game changer for communication teams
[22:00] Why face-to-face connection still matters
[23:00] Empowering frontline workers as brand ambassadors
[25:00] Shifting the digital divide from “too hard” to “must have”
[27:00] Culture change and adoption challenges in communication tech
[29:00] How data drives — but doesn’t replace — emotional change
[30:00] The evolving role of communication professionals in the AI era
[31:00] Practical steps leaders can take to connect with the frontline
[33:00] Where to find and download Victoria’s full report
A QUICK GLIMPSE INTO OUR PODCAST
Podcast: Transform Your Workplace, sponsored by Xenium HR
Host: Brandon Laws
In Brandon’s own words:
“The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought leaders.”
About Xenium HR
Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR.
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