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Regular Practice - Tom Finn & Kristoffer Sølling

People Doing Things

Release Date: 06/20/2023

Fearne & Rosie - Rachel Kettlewell show art Fearne & Rosie - Rachel Kettlewell

People Doing Things

Introducing Rachel Kettlewell. She’s the founder of Fearne & Rosie, the jam challenger on a mission to spread goodness up and down the country, packing as much fruit into as many mouths, hearts and minds as possible. Having launched a little over 5 years ago she’s now stocked in over 5000 stocking points including the likes of Asda, Co-op and Tesco.  Hailing from Withington,  Manchester, the brand itself is named after her two first-borns, Fearne & Rosie. Before she became a real fruit queen, she worked as a teacher and in the charity sector. Two areas that are still...

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Fatso - Ella Mckay show art Fatso - Ella Mckay

People Doing Things

Say hi to Ella. She’s the founder of Fatso, the chocolate challenger, on a mission to prove that dark chocolate can be just as fun, delicious and chunky as milk. Founded in 2022, Fatso is stocked in over 350 stores with taste-makers and independents like Liberty, Harvey Nichols as well as hotels and offices, counted amongst its many stockists. Driven by an all female team, they’re proof that you can have your chocolate and eat it. That dark chocolate can be bold, premium and playful, and that life’s more fun when it isn’t full of modesty. Her guiding philosophy: ‘more matters’, is...

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Yep Kitchen - Tom Palmer show art Yep Kitchen - Tom Palmer

People Doing Things

Tom Palmer is the founder of Yep Kitchen, the Sichuan chilli oil taking the deli scene by storm now in over 180 stores across the UK from Cornwall to Scotland with more on the horizon.  Founded in 2022, after a decade of living in China, Tom decided to swap textbooks for taste buds, leaving his career in education to turn his passion into a business. On a mission to bring the bold, rich flavours of China's Southwest to the UK through a range of easy-to-use and crave worthy condiments from their signature Sichuan Chilli Crisp and Garlic Chilli Oil to Hunan Salted Chillies.  However,...

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Yonder - Tim Chong show art Yonder - Tim Chong

People Doing Things

Say hello to Tim Chong. He’s the founder of Yonder, the next generation credit card company on a mission to make credit more inclusive, accessible, and rewarding. Instead of just offering you air miles, they invite modern explorers into a world of trending restaurants, breakthrough brands, and uplifting experiences with points that are not only easier to use but more enjoyable to spend.  Inspired by Neo banks like Monzo and Revolut, Yonder makes Amex look its age with tired UX, a slow app and lack of choice when it comes to cashing in your points - the value of which seems to...

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Hilltop Honey - Scott Davies show art Hilltop Honey - Scott Davies

People Doing Things

Introducing Scott Davies. He’s the founder of Hilltop Honey, the 2nd largest honey brand in the UK with a turnover of £44mn selling over 13,000 tonnes of honey a year, the equivalent of 1000 double-decker buses. And while honey sales have been relatively stagnant for the last few years, Hilltop Honey has bucked the trend growing at an outstanding 22% a year.  It’s impressive. Scott grew up in a pretty low income family in the middle of Wales, got pretty average GCSEs, didn’t go to university and only started the businesses because he slipped a disk down the coal yard. Aged 23 with...

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Cotswolds Distillery - Dan Szor show art Cotswolds Distillery - Dan Szor

People Doing Things

Say hello to Dan Szor. He’s the founder of the Cotswolds Distillery, a pioneering whisky distillery that has learned the rules like a pro, only to break them like an artist. Working with master distillers Jim McEwan from Bruichladdich and whisky veteran Harry Cockburn from Bowmore, the Cotswolds Distillery was one of only 4 English whisky distilleries when it was founded in 2014. Now there are 55.  Working with the next generation of distilling talent, Dan was eager to hire talent but rent experience, supplemented by locals who helped with operations like bottling and peeling fruit for...

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Kold Sauce - Drew Wolf show art Kold Sauce - Drew Wolf

People Doing Things

Drew Wolf is the creative director turned condiment radical who got tired of traditional advertising and decided to make his own fermented hot sauce brand, named Kold Sauce instead. The cold pressed red, green and yellow stuff was part social experiment, part creative outlet, part really good f*cking hot sauce - following his creative curiosity and pepper addiction wherever it takes him, 5am markets and all.  The Cleveland native, started the brand during lockdown, riding the hot sauce wave that has been growing at 55% year on year. They’re now stocked in independents and delis up...

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All Dressed Up - Tess Reed show art All Dressed Up - Tess Reed

People Doing Things

Introducing Tess. She’s the founder of All Dressed Up, the flavour-first salad dressings company on a mission to elevate everyday meals (not just salad leaves) using trending ingredients people know and love without any of the artificial ingredients that supermarket brands use.  After cutting her teeth in the fast-paced FMCG world with names like Coconut Collaborative and Perkbox, Tess took a bold step into the kitchen to hone her culinary chops, training as a professional chef at the renowned Leiths School of Food & Wine. Following stints perfecting her craft, she received some...

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Living Things - Ben Vear show art Living Things - Ben Vear

People Doing Things

Say hello to Ben Vear. He’s the co-founder of Living Things, the low sugar, all natural, prebiotic soda taking London by storm, exporting to five countries and selling a can every minute with more bubbles on the horizon.   Backed by Brewdog co-founder James Watt, the gut loving brand raised a large family and friends pre-seed round, and is now looking to raise further funds to grow the team and expand the business internationally. Stocked in over 700 tastemakers stockists from Delli Ap to Amazon, Wholefoods and Ocado, they are arguably the UK’s answer to Poppi and Olipop, who are...

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Unknown - Ollie Scott show art Unknown - Ollie Scott

People Doing Things

Say hello to Ollie Scott. Chief ‘Unknownian’ behind the UK’s most unexpected creative recruitment company. A wild bunch of multi-talented humans working across product, creative, client services, design, strategy and leadership; building A-class teams at some of the world’s most dynamic agencies.  Having founded Unknown in 2019, Ollie set out to break the mould in recruitment. By remaining curious as to what makes each applicant individual, Unknown has morphed from a simple idea and a £13K credit card limit into a thriving business made up of high performing, high earning, happy,...

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Introducing Tom Finn & Kristoffer Sølling. They’re the founders and directors of Regular Practice - one of my favourite up & coming branding agencies and one of It’s Nice That’s One’s To Watch. Based of Broadway Market in London’s Hackney.

Despite working with big businesses like Fred Perry, Tom Dixon, Acne Studios and Tom’s - their specialism comes from variety - working across multiple categories and life stages. From fashion and art, to F&B, hospitality, tech and beauty - using the learnings from one category to push boundaries in the next. Rejecting convention in favour of innovation.

They’ve also worked for and with a number of People Doing Things alumni including Mob Kitchen on Peckish, their app for real foodies and Juiced, their talent agency. As well as travel guide, Step and a soon to be released rebrand for social media agency Spin Brands with more in the pipeline. What I particularly value and respect is their ability to combine top-class design rigour with a youthful energy and expression.

Hailing from the art world, not the agency world - Tom & Kristoffer have fought hard to earn a seat at the branding table; bringing a sense of hard work, humility and a generous dose of underdog spirit to all they do. Reflected in their eponymous namesake - Regular Practice.

In this episode we reflect on how they’ve got to where they are today, the type of agency they are trying to build and how artificial intelligence and technology is changing how we create and interact with the brands of tomorrow.

If you don’t know your dielines from your wireframes then this ones for you.

Enjoy.