People Doing Things
Say hello to Christian Samuel, one of the great minds behind Roots Allotments, the brand that is completely reimagining local allotments for the 21st century. The big muddy problem: gargantuan waiting lists up and down the country. With the average waiting time being 2 years and some taking as long as 17 years - making it almost impossible for most people to grow their own food in the UK, made worse by the steep learning curve that often discourages beginners. Roots Allotments saw this problem and turned it into an exciting movement - the no dig revolution. Founded by a team of friends...
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Ben da Costa is one of brilliant minds behind Oat Cult - the overnight oats brand inviting you to join the cult (if you dare). Having burst onto the breakfast scene earlier this year they’ve taken socials by storm with their standout packaging and provocative illustrative content as well as a debut brand film, parodying horror films like The Wicker Man, showcasing a fictional cult with a devotion to overnight oats - brought to life by a bootstrapped team of powerhouse creatives. The brand was born from a simple frustration: that breakfast is often a choice between "ultra-processed...
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Today, we are swapping the confectionery aisle for the bathroom cabinet with a founder who is turning the entire skincare world on its head. I'm excited to introduce Danielle Close, founder of My Skin Feels - the award-winning brand that is turning food waste into feel-good skincare. Danielle spent nearly 15 years in the beauty industry, including a formative role on the founding team of Charlotte Tilbury, where she saw first-hand just how unsustainable and confusing the industry had become, followed by 10 years as a creative consultant. The lightbulb moment came when she realised: if no one...
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Introducing Fliss Newland, founder of Wild Thingz - the venus-fly-trap-bug-eating kids sweet brand with no artificials and half the sugar of traditional sweets. And they’re vegan too on a mission to take the mental load off parents wherever they can stocked in the likes of Ocado, Amazon, Wholefoods and Planet Organic with more on the horizon. Having been an international sweet pusher for Mondelez for six and a half years before taking the jump to turnaround a 40 year-old vegan sweet brand. Not only do they taste incredible but they are organic, natural and half the sugar,...
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Say hello to Brodie Meah, founder of Top Cuvée - London’s top spot for new wines and a hallmark of the UK’s progressive wine scene. Founded in January 2019 as a neighborhood wine bar and restaurant Top Cuvée has found numerous ways to express itself over the last six years. From their original restaurant in Highbury and wine shop around the corner to their underground wine bar Cave Cuvée in Shoreditch’s Bethnal Green Road. They’ve also become famous for their house wines and vermouths as well as parkside delivery service, serving up the world’s best wines right to your feet...
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Meet Martin, founder of Grubby. If you haven't heard of them, Grubby is the UK's first plant-based recipe kit, on a mission to make plant-based cooking so delicious and accessible, you'll never even think about missing meat. Martin's journey is a wild one. From a B2B office delivery service pre-COVID to landing back at his parents' place in 2020 with every penny spent, wondering what was next. The answer? A direct-to-consumer recipe kit for plant-curious eaters. They kicked off with a with £100k angel investment from a chance encounter at a supper club followed by a £100k grant from Innovate...
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Introducing Sarah Vachon, the brainchild behind Citizens of Soil - the regenerative olive oil brand championing the farmers' who deserve a seat at the table - cold pressed extra virgin olive oil from small batch producers in Greece and Spain as well as rarer varieties from the likes of Italy, Portugal and Croatia. Full of polyphenols and powerful antioxidants, there’s a reason why people in the Mediterranean live for so long. As one of the most faked products in the world, Citizens of Soil is an advocate for a more sustainable, transparent and ethical model of farming. And for Sarah,...
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Say hello to Imogen Royall. She’s one half of Northern Pasta Co - the spelt pasta brand championing regenerative British farming, on a mission to craft unbeatably delicious pasta without compromise. Based in Kendal up in Cumbria, the brand was set up in 2022 by Imogen Royall, an interior designer, and her builder husband Matt after falling in love with pasta, turning a seedling of an idea into a life changing obsession. The couple even got married "over a bowl of pasta in Italy". And the problem here in the UK is that most of our pasta is from a supermarket. It’s dull, processed and quite...
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Introducing Rachel Kettlewell. She’s the founder of Fearne & Rosie, the jam challenger on a mission to spread goodness up and down the country, packing as much fruit into as many mouths, hearts and minds as possible. Having launched a little over 5 years ago she’s now stocked in over 5000 stocking points including the likes of Asda, Co-op and Tesco. Hailing from Withington, Manchester, the brand itself is named after her two first-borns, Fearne & Rosie. Before she became a real fruit queen, she worked as a teacher and in the charity sector. Two areas that are still...
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Say hi to Ella. She’s the founder of Fatso, the chocolate challenger, on a mission to prove that dark chocolate can be just as fun, delicious and chunky as milk. Founded in 2022, Fatso is stocked in over 350 stores with taste-makers and independents like Liberty, Harvey Nichols as well as hotels and offices, counted amongst its many stockists. Driven by an all female team, they’re proof that you can have your chocolate and eat it. That dark chocolate can be bold, premium and playful, and that life’s more fun when it isn’t full of modesty. Her guiding philosophy: ‘more matters’, is...
info_outlineSay hello to Tim Chong. He’s the founder of Yonder, the next generation credit card company on a mission to make credit more inclusive, accessible, and rewarding. Instead of just offering you air miles, they invite modern explorers into a world of trending restaurants, breakthrough brands, and uplifting experiences with points that are not only easier to use but more enjoyable to spend.
Inspired by Neo banks like Monzo and Revolut, Yonder makes Amex look its age with tired UX, a slow app and lack of choice when it comes to cashing in your points - the value of which seems to continuously change. And while Amex might have once been a pioneer, enabling their audience to travel with their points, the idea of travel today goes far beyond just the once or twice a year holiday. It’s a lifestyle and a mindset - restless, always exploring, never settling for less; a bit like their founder Tim.
Hailing from Australia, Tim is somewhat of an immersionist, yo-yoing between paths that were chosen for him and owning his own path, between established businesses like IBM in his early career, to scaleups like Clearscore further down the line, working in both tech and management consultancy. He even wanted to be a missionary at one point spending time working in development in places like Kenya. And while the core mission of the brand was about inclusion, giving more people access to credit, its core expression today is about experiences — reflecting the changing cultural attitudes of their audience. If Amex is the boomer of credit cards, Yonder is the millennial counterpoint.
In this episode we talk about Tim’s journey around the world to London, his transition from 0-1 founder to modern day manager with 50+ employees and why today’s millennials need a new credit card in their back-pocket. Tap in and enjoy.