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AUFI - Nick & Toby

People Doing Things

Release Date: 02/25/2024

Top Cuvée - Brodie Meah show art Top Cuvée - Brodie Meah

People Doing Things

Say hello to Brodie Meah, founder of Top Cuvée - London’s top spot for new wines and a hallmark of the UK’s progressive wine scene.  Founded in January 2019 as a neighborhood wine bar and restaurant Top Cuvée has found numerous ways to express itself over the last six years. From their original restaurant in Highbury and wine shop around the corner to their underground wine bar Cave Cuvée in Shoreditch’s Bethnal Green Road. They’ve also become famous for their house wines and vermouths as well as parkside delivery service, serving up the world’s best wines right to your feet...

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Grubby - Martin Holden-White show art Grubby - Martin Holden-White

People Doing Things

Meet Martin, founder of Grubby. If you haven't heard of them, Grubby is the UK's first plant-based recipe kit, on a mission to make plant-based cooking so delicious and accessible, you'll never even think about missing meat. Martin's journey is a wild one. From a B2B office delivery service pre-COVID to landing back at his parents' place in 2020 with every penny spent, wondering what was next. The answer? A direct-to-consumer recipe kit for plant-curious eaters. They kicked off with a with £100k angel investment from a chance encounter at a supper club followed by a £100k grant from Innovate...

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Citizens of Soil - Sarah Vachon show art Citizens of Soil - Sarah Vachon

People Doing Things

Introducing Sarah Vachon, the brainchild behind Citizens of Soil - the regenerative olive oil brand championing the farmers' who deserve a seat at the table - cold pressed extra virgin olive oil from small batch producers in Greece and Spain as well as rarer varieties from the likes of Italy, Portugal and Croatia. Full of polyphenols and powerful antioxidants, there’s a reason why people in the Mediterranean live for so long.  As one of the most faked products in the world, Citizens of Soil is an advocate for a more sustainable, transparent and ethical model of farming. And for Sarah,...

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Northern Pasta Co. - Imogen Royall show art Northern Pasta Co. - Imogen Royall

People Doing Things

Say hello to Imogen Royall. She’s one half of Northern Pasta Co - the spelt pasta brand championing regenerative British farming, on a mission to craft unbeatably delicious pasta without compromise. Based in Kendal up in Cumbria, the brand was set up in 2022 by Imogen Royall, an interior designer, and her builder husband Matt after falling in love with pasta, turning a seedling of an idea into a life changing obsession. The couple even got married "over a bowl of pasta in Italy". And the problem here in the UK is that most of our pasta is from a supermarket. It’s dull, processed and quite...

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Fearne & Rosie - Rachel Kettlewell show art Fearne & Rosie - Rachel Kettlewell

People Doing Things

Introducing Rachel Kettlewell. She’s the founder of Fearne & Rosie, the jam challenger on a mission to spread goodness up and down the country, packing as much fruit into as many mouths, hearts and minds as possible. Having launched a little over 5 years ago she’s now stocked in over 5000 stocking points including the likes of Asda, Co-op and Tesco.  Hailing from Withington,  Manchester, the brand itself is named after her two first-borns, Fearne & Rosie. Before she became a real fruit queen, she worked as a teacher and in the charity sector. Two areas that are still...

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Fatso - Ella Mckay show art Fatso - Ella Mckay

People Doing Things

Say hi to Ella. She’s the founder of Fatso, the chocolate challenger, on a mission to prove that dark chocolate can be just as fun, delicious and chunky as milk. Founded in 2022, Fatso is stocked in over 350 stores with taste-makers and independents like Liberty, Harvey Nichols as well as hotels and offices, counted amongst its many stockists. Driven by an all female team, they’re proof that you can have your chocolate and eat it. That dark chocolate can be bold, premium and playful, and that life’s more fun when it isn’t full of modesty. Her guiding philosophy: ‘more matters’, is...

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Yep Kitchen - Tom Palmer show art Yep Kitchen - Tom Palmer

People Doing Things

Tom Palmer is the founder of Yep Kitchen, the Sichuan chilli oil taking the deli scene by storm now in over 180 stores across the UK from Cornwall to Scotland with more on the horizon.  Founded in 2022, after a decade of living in China, Tom decided to swap textbooks for taste buds, leaving his career in education to turn his passion into a business. On a mission to bring the bold, rich flavours of China's Southwest to the UK through a range of easy-to-use and crave worthy condiments from their signature Sichuan Chilli Crisp and Garlic Chilli Oil to Hunan Salted Chillies.  However,...

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Yonder - Tim Chong show art Yonder - Tim Chong

People Doing Things

Say hello to Tim Chong. He’s the founder of Yonder, the next generation credit card company on a mission to make credit more inclusive, accessible, and rewarding. Instead of just offering you air miles, they invite modern explorers into a world of trending restaurants, breakthrough brands, and uplifting experiences with points that are not only easier to use but more enjoyable to spend.  Inspired by Neo banks like Monzo and Revolut, Yonder makes Amex look its age with tired UX, a slow app and lack of choice when it comes to cashing in your points - the value of which seems to...

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Hilltop Honey - Scott Davies show art Hilltop Honey - Scott Davies

People Doing Things

Introducing Scott Davies. He’s the founder of Hilltop Honey, the 2nd largest honey brand in the UK with a turnover of £44mn selling over 13,000 tonnes of honey a year, the equivalent of 1000 double-decker buses. And while honey sales have been relatively stagnant for the last few years, Hilltop Honey has bucked the trend growing at an outstanding 22% a year.  It’s impressive. Scott grew up in a pretty low income family in the middle of Wales, got pretty average GCSEs, didn’t go to university and only started the businesses because he slipped a disk down the coal yard. Aged 23 with...

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Cotswolds Distillery - Dan Szor show art Cotswolds Distillery - Dan Szor

People Doing Things

Say hello to Dan Szor. He’s the founder of the Cotswolds Distillery, a pioneering whisky distillery that has learned the rules like a pro, only to break them like an artist. Working with master distillers Jim McEwan from Bruichladdich and whisky veteran Harry Cockburn from Bowmore, the Cotswolds Distillery was one of only 4 English whisky distilleries when it was founded in 2014. Now there are 55.  Working with the next generation of distilling talent, Dan was eager to hire talent but rent experience, supplemented by locals who helped with operations like bottling and peeling fruit for...

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More Episodes

Say hello to Nick and Toby. They founded ‘Ask Us For Ideas’ (or AUFI for short) back in 2010 connecting ambitious businesses with the top 1% of creative agencies globally, from startups and scaleups to household names. Born out of the last recession, they’ve experienced the growth of a totally different brand building landscape firsthand. From the rise of social media and DTC brands to the boom of VC backed tech businesses out to change the world - often playing match-maker from both sides of the creative touchline. 

And while the landscape has undoubtedly shifted, what hasn’t changed is their belief in the power of creativity to drive businesses further. A belief shared by both agency partners and the brands they choose to work with. However, while they make great connectors working with businesses like WeTransfer, Brewdog and TaskRabbit, over the last few years they’ve also turned their hand to investing, getting involved with brands like Cabinet, Surreal, Days and Haus - taking the risks they actively encourage of their clients. 

In this episode we seek to harness their unique position between brand and agency to look into the future of the market, playing clairvoyant to the year ahead while also seeking to understand the changing priorities of the brands you represent and the agencies you connect. Enjoy.