People Doing Things
Here we look inside the dustier corners of our kitchen cabinets with Rupert Derham, the founder of Spice Dept - the brand redefining the spice aisle through particular quality. As a generation of home cooks, we care where our ingredients come from. The origins of our olive oil. The provenance of our heirloom beans. Our sourdough, made locally, ideally by someone we could name. But when a recipe calls for smoked paprika or ground cumin, we head to the supermarket aisle and grab whatever generic glass jar is closest. The unfortunate truth: most supermarket spices are already three to five...
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Welcome Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don’t have to choose between a good time and a good gut. We’ve spent the last decade watching the ‘low and no’ category take off, and while it’s great for a Tuesday night, sometimes you still want a drink - you just don’t want the beer bloat or the sugar-laden cider crash. Enter the ‘healthy hedonist’. Reflecting the cultural shift that’s happening where drinkers are moving away from the ‘all or nothing’ mentality and looking for what Tarek calls ‘sessionable’ alternatives...
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Say hello Claudia Boyer, co-founder of JENKI - the UK’s favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a ‘calm focus’. As a coffee lover, I’ve always been curious (yet skeptical) of matcha. Isn’t it just ‘green tea’ rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says ‘we’re on top of a chaotic life, not part of it’. This culture shift is a massive business opportunity. The UK matcha...
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Say hello to Lou and Sofia, co-founders of SPILL - the tea brand on a mission to 'spill the tea' on a broken global industry. We’ve all been there: standing in the supermarket aisle, reaching for a box of bags for a couple of quid. It’s convenient, it’s ‘British’, but as Lou and Sofia realised, it’s dull and ethically murky. That's because most 'everyday' tea is a blend of hundreds of cheap leaves, processed to the point where the flavour (and the farmer’s pay) - is stripped away. Lou is a tea heavy weight by trade. A former buyer at Tetley who went on to co-found Teapigs and...
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Say hello to Joseph De Klee, the founder and publisher of The Pass - the tabloid publication staging a coup against the shallow scroll of the hype-led algorithm. Since the rise of fast-form, video-based social content, we’ve been ‘robbed’ of honest restaurant reviews. We’ve traded hard graft for hype, and the beauty of the written word for the ‘like’ button. It’s a landscape where the algorithm dictates our appetite, leaving us with a digital dining scene that’s lost its soul. Joseph saw this digital decay and decided to go analog. He’s created a nostalgic enclave for those...
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Introducing Mark Selby, the co-founder and CEO of Wahaca - the brand that sparked the UK’s Mexican food revolution. The big, bland problem: Back in 2007, the UK was stuck in a Tex-Mex time warp. Think heavy cheese, stodgy nachos, and sombreros. It was a caricature of a culture that deserved better. Mark and his co-founder Thomasina Miers saw this gap and turned it into a movement, bringing the vibrant, fresh, and zesty "market-style" food of Oaxaca to the streets of London. Today, Wahaca is much more than a restaurant; it’s a blueprint for regenerative hospitality. But as the...
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Say hello to Christian Samuel, one of the great minds behind Roots Allotments, the brand that is completely reimagining local allotments for the 21st century. The big muddy problem: gargantuan waiting lists up and down the country. With the average waiting time being 2 years and some taking as long as 17 years - making it almost impossible for most people to grow their own food in the UK, made worse by the steep learning curve that often discourages beginners. Roots Allotments saw this problem and turned it into an exciting movement - the no dig revolution. Founded by a team of friends...
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Ben da Costa is one of brilliant minds behind Oat Cult - the overnight oats brand inviting you to join the cult (if you dare). Having burst onto the breakfast scene earlier this year they’ve taken socials by storm with their standout packaging and provocative illustrative content as well as a debut brand film, parodying horror films like The Wicker Man, showcasing a fictional cult with a devotion to overnight oats - brought to life by a bootstrapped team of powerhouse creatives. The brand was born from a simple frustration: that breakfast is often a choice between "ultra-processed...
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Today, we are swapping the confectionery aisle for the bathroom cabinet with a founder who is turning the entire skincare world on its head. I'm excited to introduce Danielle Close, founder of My Skin Feels - the award-winning brand that is turning food waste into feel-good skincare. Danielle spent nearly 15 years in the beauty industry, including a formative role on the founding team of Charlotte Tilbury, where she saw first-hand just how unsustainable and confusing the industry had become, followed by 10 years as a creative consultant. The lightbulb moment came when she realised: if no one...
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Introducing Fliss Newland, founder of Wild Thingz - the venus-fly-trap-bug-eating kids sweet brand with no artificials and half the sugar of traditional sweets. And they’re vegan too on a mission to take the mental load off parents wherever they can stocked in the likes of Ocado, Amazon, Wholefoods and Planet Organic with more on the horizon. Having been an international sweet pusher for Mondelez for six and a half years before taking the jump to turnaround a 40 year-old vegan sweet brand. Not only do they taste incredible but they are organic, natural and half the sugar,...
info_outlineSay hello to Christian Samuel, one of the great minds behind Roots Allotments, the brand that is completely reimagining local allotments for the 21st century.
The big muddy problem: gargantuan waiting lists up and down the country. With the average waiting time being 2 years and some taking as long as 17 years - making it almost impossible for most people to grow their own food in the UK, made worse by the steep learning curve that often discourages beginners.
Roots Allotments saw this problem and turned it into an exciting movement - the no dig revolution. Founded by a team of friends from Bath, the brand provides a full-service, subscription-based plot complete with tools, seeds, unlimited compost, and expert support from an on-site Patch Manager.
Today they have over 21 sites from Bath to Sheffield, Telford to Nottingham and a growing community of roughly 5,000 with a bold pledge to create a thousand growing communities in the next decade. But, as we all know, disrupting a traditional industry comes with challenges.
Roots has attracted significant protest from the left and right of the political spectrum. NIMBY locals who don’t want to see ‘their’ grassland turned into community allotments. And those who believe capitalism, in any form, can be a force for good.
In this episode, we’ll dig into the mission to democratise growth, how their VC-backed, full-service model works, the controversial relationship between social impact and scaling a profitable business. Ready to get your hands dirty?