S5E6 - Resource roundup: Motivational books, podcasts and software to have in your marketing toolkit!
Release Date: 11/24/2022
S7E2 - Chats with our mate Ashton Tuckerman: MBA Musings
Your Marketing Mates
Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency. In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We...
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S7E1 - We're back! What's been happening & 2025 word of the year
Your Marketing Mates
Hello Marketing Mates! It's great to be back. We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year. After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn. Instagram -...
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S6E10 - Email etiquette dos and don'ts
Your Marketing Mates
Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - LinkedIn - And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts. Ta ta for now! Belle & Liz. x
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S6E9 - The ABCs of common marketing terms
Your Marketing Mates
Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive in… If you haven’t already, don’t forget to connect with us on socials: ...
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S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!
Your Marketing Mates
For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. - Culture First podcast - Socials, podcast, and newsletter t - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) - Social Media Expert & Business Coach - platform often used for keyword research and online ranking data - borrow eBooks and eAudiobooks free from your library Thanks for tuning in, mates! Don’t forget you can connect with us on socials: Instagram -...
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S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips!
Your Marketing Mates
This week we had the absolute pleasure of sitting down with , two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with , it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship...
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S6E6 - The Pomodoro Technique: Your solution to procrastination
Your Marketing Mates
As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros. Tune...
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S6E5 - How readability can improve your marketing copy: Tools and frameworks
Your Marketing Mates
Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. Similar to Datayze, but tests the readability of your whole website. Analyses and improves your email subject lines. Basically a thesaurus on steroids....
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S6E4 - Ten things I hate about work-life
Your Marketing Mates
Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - LinkedIn - See you next week, mates! Belle & Liz. x
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S6E3 - New year new you: Auditing your personal brand
Your Marketing Mates
It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to: Start by doing a Google of your name (don’t forget any nicknames or...
info_outlineIt’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you…
Liz’s resource recommendations:
- I Know How She Does It by Laura Vanderkam (book)
- Meltwater (media monitoring)
- The Diary Of A CEO with Steven Bartlett (podcast)
- Pretty Little Marketer (online community for social marketing)
Belle’s resource recommendations:
- Miro (collaboration software)
- How To Make The World Add Up by Tim Harford (book)
- “How to build a great relationship with a mentor” (Harvard Business Review article)
- Essentialism, The Disciplined Pursuit of Less by Greg McKeown (book)
If you’re enjoying the podcast, (or have some resources you’d love to share) please let us know!
You can leave us a review on Spotify or Apple Podcasts or connect with us on socials.
See you next week, mates!
Belle & Liz.