S7E5 - Resource roundup: From AI to Art
Your Marketing Mates
Hey there marketing mates! We’re back with a long-overdue Resource Roundup, so we’re making up for lost time with a jam-packed episode full of our latest faves. We’re talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!). As always, we didn’t swap notes beforehand, so you’re getting our unfiltered, totally random mix of what’s been sparking ideas and fuelling our work lately. Belle’s Picks: Designing Brand Identity – Alina Wheeler & Rob...
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S7E6 - Hey 2026! We're back with our word of the year...
Your Marketing Mates
Happy New Year, marketing mates! It’s been a hot minute since we’ve been on the pod, but we are (finally) back and ready to share our word of the year and what’s been happening. Staying true to tradition, we haven’t shared our WOTY ahead of time, so grab a coffee and join us for a chat. Plot twist: Belle’s word changed mid-episode… tune in to find out more. If we’re not already friends on socials, let’s connect! Belle - Liz - YMM Instagram - YMM LinkedIn - P.S. Here’s the link to the DreamyMoons journal Belle mentioned in the ep:
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S7E4 - GROW Time: A mentorship model that actually works
Your Marketing Mates
In this episode, we’re unpacking a tool that can take your mentorship conversations from “nice chat” to “game-changing”: the GROW model. Whether you’re formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here’s the quick version: Goal – What are they trying to achieve? Reality – Where are they right now? Options – What could they do? Way Forward – What will they do next? We’ll walk you through how to use each step, share tips...
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S7E3 - Why stay interviews matter (more than exit interviews)
Your Marketing Mates
In this episode, we’re diving into a topic that we think more leaders and people managers should know about: stay interviews. You’ve probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it’s too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversation between a leader and a team member designed to uncover what’s working, what’s not, and what might help keep that person around. It’s all about listening, understanding, and, ideally,...
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S7E2 - Chats with our mate Ashton Tuckerman: MBA Musings
Your Marketing Mates
Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency. In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We...
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S7E1 - We're back! What's been happening & 2025 word of the year
Your Marketing Mates
Hello Marketing Mates! It's great to be back. We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year. After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn. Instagram -...
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S6E10 - Email etiquette dos and don'ts
Your Marketing Mates
Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - LinkedIn - And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts. Ta ta for now! Belle & Liz. x
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S6E9 - The ABCs of common marketing terms
Your Marketing Mates
Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive in… If you haven’t already, don’t forget to connect with us on socials: ...
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S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!
Your Marketing Mates
For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. - Culture First podcast - Socials, podcast, and newsletter t - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) - Social Media Expert & Business Coach - platform often used for keyword research and online ranking data - borrow eBooks and eAudiobooks free from your library Thanks for tuning in, mates! Don’t forget you can connect with us on socials: Instagram -...
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S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips!
Your Marketing Mates
This week we had the absolute pleasure of sitting down with , two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with , it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship...
info_outlineMates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears.
This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.
Without further ado, let’s dive in…
If you haven’t already, don’t forget to connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x