S5E9 - What is emotional intelligence and why should you care?
Release Date: 12/16/2022
Your Marketing Mates
Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency. In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We...
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This week we had the absolute pleasure of sitting down with , two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with , it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship...
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Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. Similar to Datayze, but tests the readability of your whole website. Analyses and improves your email subject lines. Basically a thesaurus on steroids....
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Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - LinkedIn - See you next week, mates! Belle & Liz. x
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It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to: Start by doing a Google of your name (don’t forget any nicknames or...
info_outlineYou’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)!
In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown:
“In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “
This week we discuss the 4 pillars that contribute to emotional intelligence:
- Self-awareness
- Self-management
- Social awareness
- Managing relationships
Helpful resource: Check out the HBR article we mentioned - “Emotional intelligence has 12 elements. Which do you need to work on?”
We have one more episode before we have a little break over Christmas! Can you guess what it is?
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Belle & Liz. x
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