S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!
Release Date: 04/30/2023
S6E10 - Email etiquette dos and don'ts
Your Marketing Mates
Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - LinkedIn - And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts. Ta ta for now! Belle & Liz. x
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S6E9 - The ABCs of common marketing terms
Your Marketing Mates
Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive in… If you haven’t already, don’t forget to connect with us on socials: ...
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S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!
Your Marketing Mates
For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. - Culture First podcast - Socials, podcast, and newsletter t - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) - Social Media Expert & Business Coach - platform often used for keyword research and online ranking data - borrow eBooks and eAudiobooks free from your library Thanks for tuning in, mates! Don’t forget you can connect with us on socials: Instagram -...
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S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips!
Your Marketing Mates
This week we had the absolute pleasure of sitting down with , two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with , it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship...
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S6E6 - The Pomodoro Technique: Your solution to procrastination
Your Marketing Mates
As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros. Tune...
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S6E5 - How readability can improve your marketing copy: Tools and frameworks
Your Marketing Mates
Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. Similar to Datayze, but tests the readability of your whole website. Analyses and improves your email subject lines. Basically a thesaurus on steroids....
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S6E4 - Ten things I hate about work-life
Your Marketing Mates
Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - LinkedIn - See you next week, mates! Belle & Liz. x
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S6E3 - New year new you: Auditing your personal brand
Your Marketing Mates
It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to: Start by doing a Google of your name (don’t forget any nicknames or...
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S6E2 - Have you used ChatGPT?
Your Marketing Mates
Chances are you’ve heard about by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams: Oh no, it’s happening, robots are here to take my job. The answer to my writer's block prayers have been answered. In this episode, Belle shares some ways that she has been using it as an ideation prompt… What’s your stance on ChatGPT? Connect with us on socials and join the conversation. Instagram - LinkedIn - See you next week, mates! Belle & Liz. x
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S6E1 - Welcome to 2023: Word of the year & what we’ve been up to…
Your Marketing Mates
Welcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule. We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5). For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you’re having fun… We...
info_outlineFor those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
- Culture Amp - Culture First podcast
- Women In Digital Membership
- Marketing Millennials - Socials, podcast, and newsletter
- Cat Matson podcast - “Speaking with Confidence”
- The Panic Years by Nell Frizzell (book)
- Brianna Johnston - Social Media Expert & Business Coach
- SEMrush - platform often used for keyword research and online ranking data
- BorrowBox - borrow eBooks and eAudiobooks free from your library
Thanks for tuning in, mates!
Don’t forget you can connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x