The Art of the Ask: Brandon Barnum On Referrals & How to Transfer Trust At the Highest Level
Your Neighborhood Real Estate Show
Release Date: 10/27/2022
Your Neighborhood Real Estate Show
When our guest first moved to Arizona way back in 1995, she knew there was something special about it. Who wouldn’t want to be here? Fast forward to the present - we’re no longer the best kept secret. Everyone wants to move here, and we’re seeing it reflected in our real estate market, and all the people coming in from other places. Just about every corner of this state has something for everyone, and you can find the neighborhood that matches the lifestyle you want to have. How do you zero in on your perfect place in Arizona? From Silverleaf to hidden gems like...
info_outlineYour Neighborhood Real Estate Show
In a market like today, many deals blow up, not because of the buyer,seller or even the rate. Deals collapse because of the agent’s attitude and temperament. Nothing is more dangerous than an agent who needs to be right, and puts their ego about serving the customer. Agents need to be armed with the skills they need for the market - and this includes removing ego from the equation, conflict-free negotiation and being the best fiduciary they can be for the consumer. When leaders prioritize these things, they create a group of agents clients will have confidence in, no matter what’s...
info_outlineYour Neighborhood Real Estate Show
Closing on a home means a lot more than having an asset and a roof over your head. For anyone who’s gone through personal hardships and tragedy, buying a home is the new beginning that allows them to breathe again and change the trajectory of their lives. Getting a home is a symbolic milestone for people who are dealing with a lot, and Kimberly Tocco experienced this firsthand. After a family tragedy and going through the process of rebuilding after a devastating loss, real estate played a huge role in her journey. She believes deeply in the role real estate can play in the healing...
info_outlineYour Neighborhood Real Estate Show
Buying real estate empowers millions of people by taking them from renter to homeowner, but it doesn’t have to stop there. With the right strategies, you can take that path further and become an entrepreneur by getting a few properties under your belt without changing a lot about what you’re doing. In a market like this where homes don’t sell as fast as they used to, hanging onto a property, turning it into a rental and then duplicating that process a few times over is a great move. Most people think this is hard to do, but the right agent can turn a home purchase into the...
info_outlineYour Neighborhood Real Estate Show
In real estate, two neighborhoods can be in the same area and be two totally different real estate markets. Now imagine what that means when you compare areas in two different states, like California and Arizona. The two might be neighbors, but the real estate transactions can be night and day. It takes a multi-dimensional real estate agent to bridge the gap, and successfully sell in two booming and attractive real estate markets. Being multidimensional as real estate professionals allows us to tap into different models and strategies so we can best serve our clients. For Kaushik Sirkar...
info_outlineYour Neighborhood Real Estate Show
The reaction to the real estate market comes in a variety of flavors, from fear and panic to excitement and calm acceptance. How people feel about the market isn’t really about what’s happening presently, it has a lot more to do with what was happening when they last bought or sold. In real estate agents, 3 distinct camps have emerged - the people who were around in 2008, the agents who were around post-2008 and pre-2020, and the agents who only know the extremes of the pandemic market. When you last bought or sold influences how you feel in this market and how you take action in it....
info_outlineYour Neighborhood Real Estate Show
There’s no louder death knell for the seller’s negotiating power, a listing’s success and its final selling price like days on market. Whether it’s a seller’s market, buyer’s market or something more balanced, the longer it sits, the more the leverage crumbles for the homeowner, the less attractive the home looks, and the harder it becomes to sell it in a manner that works out well for the seller. To avoid the stagnation and even expiration of a listing, a lot of work has to be done on the front end to set it up for success. This is what the 72SOLD process is - it’s a...
info_outlineYour Neighborhood Real Estate Show
The power of real estate is undeniable. It sets people up for wealth, it has created more millionaires than any other industry, and you don’t have to do much to succeed as an investor. The problem is, most real estate agents are so focused on the sale that they miss all these opportunities. The major focus of this industry is serving the consumer, and an agent can spend a lifetime making other people wealthy while surviving on commissions with no retirement or chance at generational wealth. We’re around houses all the time but 95% of real estate professionals have never...
info_outlineYour Neighborhood Real Estate Show
Everything going in this real estate market has given both buyers and sellers great pause about pulling the trigger on a transaction. Buyers are uncomfortable with how high interest rates are, and sellers are hoping for home values to climb again before putting their home on the market. Even though the hesitation is seemingly driven by different circumstances, the solution for both buyers and sellers is exactly the same. While it seems prudent to sit on the sidelines until things change, the truth is there’s no time like the present. You can’t get a better deal than the one you’ll...
info_outlineYour Neighborhood Real Estate Show
When Erik Kelly was a guest on our show back in 2019, the market couldn’t have been more different to what it became in 2020. It was before Covid, before the super low interest rates, and the fierce frenzy of an extreme seller’s market and multiple offers. 2019 was a more normalized and balanced market, and we’re returning to that again, but it doesn’t feel that way after the madness of 2020 and 2021. That’s why some people label this market as “bad”. In reality, the market doesn’t need to be painted in such a negative light. The landscape of the market might be...
info_outline84% of B2B sales start with a referral, but most professionals feel weird asking for them and setting up a system to get them more consistently. When we do a good job at serving people and delivering value, they actually want to see us succeed - and a referral would naturally take place if we just asked, or better yet, if we set the stage for it from day 1. It’s as simple as A.S.K to G.E.T.
Ultimately, a referral is a transfer of trust, and when we take them seriously and intentionally build those partnerships, it’s a huge gamechanger. How do we make it easier to ask for referrals? What are some of the biggest mistakes we make with referrals? In today’s episode, I’m joined by the author of Raving Referrals and the CEO of HOA.com, Brandon Barnum. He shares why referrals are the secret weapon of your business and the blueprint for increasing them.
View full show notes at YourNeighborhoodRealEstateShow.com
Guest Bio
Brandon Barnum is the author of Raving Referrals: The Proven Step-By-Step System to Attract Profitable Prospects and the CEO of HOA.com. A seasoned expert with Visionary Leadership, Brandon has been building tech companies for over 25 years. As founder and CEO of HOA.com, Brandon is committed to Connecting Communities and Helping Homeowners Connect with Professionals They Can Trust. Most recently, was Co-Founder and President of Refer.com (now Pod.io), the world’s largest referral network of over 5 million members in 180+ countries. With clients stretching from Antarctica to Zimbabwe, Brandon’s nurturing and compassionate style comes out in everything he does. His leadership philosophy is that “the fastest path to prosperity comes through communication and collaboration.” Brandon’s high-touch/high-tech companies help others achieve record sales and real wealth. With the help of Artificial Intelligence, Brandon’s global network of influencers are making a significant, game-changing impact on the world of business.
Get a free chapter of Raving Reviews at https://ravingreferrals.com/.
Head to https://hoa.com/ for more information
Become a community connector https://hoa.com/realtors
To do the Bank Code assessment, go to knowyourcode.us
Learn about The Champions Institute https://tcichampions.com/.