6: Christina Gets Real: PDF One-Sheets & Pitch Templates
Your Podcast Publicist with Christina Lenkowski
Podcasters often ask me what they should have in place before starting to guest on podcasts or pitching to podcasts. Well, besides obvious reasons like a solid presence or solid call to action, what you really need is a pitch template. It’s a huge save timer and can save you loads of effort along the way. And, attention here, I insist on the template over the popular “one sheet” thing. The template will always be ready-to-go and let you adjust and adapt the content to the context, propose topic ideas, and even include some audio snippets. This is really going hit on your credibility...
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5: Podcast Publicity for the Long Game with Luis Báez
Your Podcast Publicist with Christina Lenkowski
In this episode, I am bringing in Luis Báez, Founder and Sales Enablement Specialist at LuisBaez.com. We dive deep into how podcast publicity has impacted his business over the past year, the opportunities that have opened up for him during this time, and his experience in working with the Publicity by Christina team. As a business owner you are managing and tackling so many things at once, including publicity (which you may or may not even feel comfortable doing). But what happens if this gets taken out of your hands and is handled by a team of experts who know what...
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4: Why I Guarantee Bookings (& Why That's Controversial)
Your Podcast Publicist with Christina Lenkowski
I have worked in the PR and publicity world for over 15 years and I know how clients want concrete answers to things we don’t always have control over - ROI and conversion, for example. This is the reason why most agencies don’t give guarantees to their clients. But when I started my own business I was determined to give my clients some sort of solid guarantee - even if it went against the typical PR “rules.” Why? Because as a small business owner myself, I know it’s hard to invest so much money in publicity without even knowing what results you’re going to see on the...
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3: Your Publicity Questions Answered with Lindsay Woychick
Your Podcast Publicist with Christina Lenkowski
There are a few questions that we get all the time from clients and potential clients and we know you’d like to know the answers to them as well. Which is why I’m bringing Lindsay Woychick, AKA the Yin to my Yang and one of the most important figures at Publicity x Christina, on to share her insights and help me answer these questions for you! First up, timelines. Publicity in general is not a one and done type thing. You don’t send one email to each of your desired hosts or publications and the next day you’re booked. Podcast pitching is a process and it does take time. ...
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2: What IS Publicity?
Your Podcast Publicist with Christina Lenkowski
I have a quick question for you. What is publicity to you? I ask this question of all of my clients and potential clients to get a bead on where they are at in their marketing and publicity knowledge. The reason? Because I truly get a wide range of answers and this lets me know where we’re starting from. I’ve had clients answer with anything from Mad Men references to complete and utter blanks but an overall feeling that it’s important. Think of your marketing efforts as a Venn Diagram. You have paid marketing, owned marketing, and earned marketing....
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1: Meet Your Podcast Publicist
Your Podcast Publicist with Christina Lenkowski
Hi there! I’m Christina and I am one of the most extrovertiest people you will ever meet. I’ve been in public relations for over 15 years, but when I realized the power of podcasting, I knew that’s where I needed to focus in. Get ready to meet your podcast publicist! First things first, if you’re listening and thinking, this just isn’t for me, I’m not digging your vibe Christina, no worries! I know that my brand of inspiration isn’t for everyone. But if you know someone who’d love the podcast, send them my way. Now, a little about me. I initially thought I...
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0: Introducing Your Podcast Publicist
Your Podcast Publicist with Christina Lenkowski
Are you ready for a podcast that gets real and raw about the often misunderstood world of publicity? I’m Christina Lenkowski, host of the Your Podcast Publicist show, and I get that publicity, and in particular, podcast publicity, can seem like an absolute foreign concept.
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I’ve had clients answer with anything from Mad Men references to complete and utter blanks but an overall feeling that it’s important.
Think of your marketing efforts as a Venn Diagram. You have paid marketing, owned marketing, and earned marketing. Publicity falls into the earned marketing. You have no control over how the information is used, but you’ve put it out there and the host or platform does with it what they wish.
Why is publicity so important?
Because people trust it. The more your name flashes in front of your ideal client’s face, the more likely they are to know, like, and trust you. This means they’re more likely to consume your content and subsequently buy from you.
For many people, stepping into the path of publicity is very scary. I’ll be addressing all of those mindset and confidence things as well as HOW to do publicity on this podcast. Listen in to learn more!
In this episode:
[01:00] What is publicity to you?
[02:05] The Venn Diagram of Marketing.
[03:02] What earned media and marketing consists of.
[03:43] Why is publicity important?
[05:03] I don’t think ads are a waste of money, but I do think publicity is just as important.
[06:50] A better way to look at podcast numbers and overall visibility.
[09:15] Publicity is mostly about allowing yourself to be seen and spreading the word.