identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people
Release Date: 04/30/2024
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Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 1 in our series on Identity Architecture.
In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.
In this episode we're discussing:
- The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
- The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
- IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
- Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Soulset Stock an aesthetic content library
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman