identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people
Release Date: 04/30/2024
Scaling Your Business Beyond 1:1: How to Leverage Consulting, Group Coaching, and Digital Products (Plus My Income Report)!
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your...
info_outline
My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too)
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: ...
info_outline
The Importance of Your Authentic Story (and some resources to help you tell it).
The Unschool by Andi Alleman
In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply. Join the challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about...
info_outline
About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc
The Unschool by Andi Alleman
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the...
info_outline
“Pick one or two experts and follow them.” — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu
The Unschool by Andi Alleman
In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier. Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online...
info_outline
The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now)
The Unschool by Andi Alleman
In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals....
info_outline
Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers
The Unschool by Andi Alleman
In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers. Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly...
info_outline
The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment
The Unschool by Andi Alleman
In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment. For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot...
info_outline
Why "Salesy" Content Isn't Cutting It (And What to Do Instead)
The Unschool by Andi Alleman
Get the Content to Conversion . In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the...
info_outline
Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!)
The Unschool by Andi Alleman
Get the Content to Conversion . In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams. , but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. Want to chat about this episode?...
info_outlineTurning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 1 in our series on Identity Architecture.
In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.
In this episode we're discussing:
- The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
- The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
- IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
- Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Soulset Stock an aesthetic content library
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman