copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand
Release Date: 05/14/2024
Energetic Sales & Building Magnetic Connections with OOO Club Member, Rosey Hwang
The Unschool by Andi Alleman
Book your CEO Strategy Sprint: Join the VIP Content Weekend in LA: In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales. Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business. Follow Rosey () and Chloee Teng too: ( ...
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Scaling Your Business Beyond 1:1: How to Leverage Consulting, Group Coaching, and Digital Products (Plus My Income Report)!
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your...
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My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too)
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: ...
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The Importance of Your Authentic Story (and some resources to help you tell it).
The Unschool by Andi Alleman
In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply. Join the challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about...
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About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc
The Unschool by Andi Alleman
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the...
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“Pick one or two experts and follow them.” — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu
The Unschool by Andi Alleman
In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier. Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online...
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The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now)
The Unschool by Andi Alleman
In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals....
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Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers
The Unschool by Andi Alleman
In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers. Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly...
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The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment
The Unschool by Andi Alleman
In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment. For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot...
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Why "Salesy" Content Isn't Cutting It (And What to Do Instead)
The Unschool by Andi Alleman
Get the Content to Conversion . In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the...
info_outlineTurning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 2 in our series on Identity Architecture.
This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.
In this episode:
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What is Magnetic Messaging?
- More than catchy slogans - creates deep connections and encapsulates your brand identity.
- Makes your message stand out and compels audience engagement.
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The Importance of Emotional Resonance
- Key to effective magnetic messaging - connects with your audience on a personal level.
- Builds trust, loyalty, and makes them feel seen and understood.
- Words have the power to forge relationships that visuals alone cannot.
- IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble
Link mentioned: Words Build Brands, Fonzie interview
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman