what makes for the best brand tagline? how do I name my product, service or course? identity architecture part 3: writing for solutions
Release Date: 05/28/2024
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Today's show:
Part 3 in our series on Identity Architecture.
In this episode we're discussing the importance of defining the problem you solve for your perfect people.
Here's how you do it:
- Craft a clear "challenge statement" to guide your identity.
- Choose a memorable and relatable name for your brand identity.
- Test your name ideas on social media.
- Opposites/unexpected combinations
- Skill/Hobby + Unexpected Quality
- Internal conflict/hidden desires
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Travel with us: get details on the Joshua Tree Sabbatical
The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman