what makes for the best brand tagline? how do I name my product, service or course? identity architecture part 3: writing for solutions
Release Date: 05/28/2024
About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc
The Unschool by Andi Alleman
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the...
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“Pick one or two experts and follow them.” — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu
The Unschool by Andi Alleman
In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier. Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online...
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The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now)
The Unschool by Andi Alleman
In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals....
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Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers
The Unschool by Andi Alleman
In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers. Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly...
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The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment
The Unschool by Andi Alleman
In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment. For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot...
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Why "Salesy" Content Isn't Cutting It (And What to Do Instead)
The Unschool by Andi Alleman
Get the Content to Conversion . In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the...
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Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!)
The Unschool by Andi Alleman
Get the Content to Conversion . In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams. , but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. Want to chat about this episode?...
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Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop)
The Unschool by Andi Alleman
Grab the workshop for free In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience. This information is straight from the Content to Conversion Workshop sponsored by Flodesk. Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The is officially OPEN for the Fall cohort! 🎉 is the done-with-you membership that...
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How to blow up on the internet with one memorable line, plus Instagram updates to know now
The Unschool by Andi Alleman
Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and “BRAT summer” are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere. But how do you create your own community mantra? Tune in to learn more! Plus: Join the workshop for free What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced...
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Accidental Entrepreneurship, Being Seen on the Internet & Manifesting Aligned Friends with Intuitive Healer & Medium Nicolle Merrilyne
The Unschool by Andi Alleman
"Keep your job until you can't possibly any longer." Get on the Smart Girl's Mastermind Join the Today's episode: Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online. Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of. Nicolle’s work has been featured in major publications...
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Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Today's show:
Part 3 in our series on Identity Architecture.
In this episode we're discussing the importance of defining the problem you solve for your perfect people.
Here's how you do it:
- Craft a clear "challenge statement" to guide your identity.
- Choose a memorable and relatable name for your brand identity.
- Test your name ideas on social media.
- Opposites/unexpected combinations
- Skill/Hobby + Unexpected Quality
- Internal conflict/hidden desires
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Travel with us: get details on the Joshua Tree Sabbatical
The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman