Tetra Insights Podcast

Experts discuss what it takes to build and operate a world class user insight operation. We discuss user experience (UX), user research, and strategy in a series of wide-ranging conversations.

Episode 8: Could user research have prevented the Cryptopocalypse? 11/25/2022

Episode 8: Could user research have prevented the Cryptopocalypse? We discuss what has caused the crash in cryptocurrency related business and assets and the related lessons for people who are tasked with building products and making business decisions. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/25133337

Episode 7: The Top 3 Pitfalls of Democratizing Research 11/11/2022

Episode 7: The Top 3 Pitfalls of Democratizing Research In our continued discussion about democratizing research successfully, we address the three biggest issues organizations are facing with their democratization practices. Our conversation includes why empathy may be destroying insights, problematic biases, and treating research data correctly. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/24981183

Episode 6: Is ‘Democratized Research’ doomed 10/31/2022

Episode 6: Is ‘Democratized Research’ doomed Democratized research has emerged as a practice for leading product, design, and research teams. We discuss why it has emerged and the challenges organizations are facing in democratizing successfully. We also provide some real world examples of how to solve key issues immediately. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/24854571

Episode 5: The Soothsayer Myth of Insights 10/03/2022

Episode 5: The Soothsayer Myth of Insights Measuring the impact of insights is an elusive and growingly critical issue. One key mistake being made: believing insights allow you to predict the future. In this episode, we discuss how you should think about the impact of insights, the difference between decisions and predictions, and what a ‘good’ decision actually is. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/24569916

Episode 4: A Product Leader’s Secret Weapon: Enterprise Insights Maturity 09/18/2022

Episode 4: A Product Leader’s Secret Weapon: Enterprise Insights Maturity We discuss how product leaders can more effectively achieve their goals—specifically, building desirable, viable, and feasible products—by developing their organization's insights maturity. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/24410175

Episode 3: So what exactly is an ‘insight’? 04/07/2022

Episode 3: So what exactly is an ‘insight’? We dive into the details about the impact of customer insights in an organization. We explore what makes a good insight, common mistakes and misconceptions, and examples of companies using the concept of insights both correctly and incorrectly. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/22712177

Episode 2: What does it mean to be customer-centric? 03/28/2022

Episode 2: What does it mean to be customer-centric? We discuss the strategic meaning and impact of customer and user-centricity. We delve into details about how organizations can turn related aspirations into action, and provide specific action steps individuals at any level can take to promote customer-centric behavior immediately. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/22598147

Episode 1: Introducing the Insights Maturity Model 03/16/2022

Episode 1: Introducing the Insights Maturity Model We discuss the origin of the insights maturity model, how it's used, and practical action steps to improve an organization's research insight operations. /episode/index/show/18794e8f-f10e-44b0-b708-1a46c97c8874/id/22471619

Tetra Insights Podcast

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