Episode 8: Could user research have prevented the Cryptopocalypse?
Tetra Insights Podcast
We discuss what has caused the crash in cryptocurrency related business and assets and the related lessons for people who are tasked with building products and making business decisions.
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Episode 7: The Top 3 Pitfalls of Democratizing Research
Tetra Insights Podcast
In our continued discussion about democratizing research successfully, we address the three biggest issues organizations are facing with their democratization practices. Our conversation includes why empathy may be destroying insights, problematic biases, and treating research data correctly.
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Episode 6: Is ‘Democratized Research’ doomed
Tetra Insights Podcast
Democratized research has emerged as a practice for leading product, design, and research teams. We discuss why it has emerged and the challenges organizations are facing in democratizing successfully. We also provide some real world examples of how to solve key issues immediately.
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Episode 5: The Soothsayer Myth of Insights
Tetra Insights Podcast
Measuring the impact of insights is an elusive and growingly critical issue. One key mistake being made: believing insights allow you to predict the future. In this episode, we discuss how you should think about the impact of insights, the difference between decisions and predictions, and what a ‘good’ decision actually is.
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Episode 4: A Product Leader’s Secret Weapon: Enterprise Insights Maturity
Tetra Insights Podcast
We discuss how product leaders can more effectively achieve their goals—specifically, building desirable, viable, and feasible products—by developing their organization's insights maturity.
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Episode 3: So what exactly is an ‘insight’?
Tetra Insights Podcast
We dive into the details about the impact of customer insights in an organization. We explore what makes a good insight, common mistakes and misconceptions, and examples of companies using the concept of insights both correctly and incorrectly.
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Episode 2: What does it mean to be customer-centric?
Tetra Insights Podcast
We discuss the strategic meaning and impact of customer and user-centricity. We delve into details about how organizations can turn related aspirations into action, and provide specific action steps individuals at any level can take to promote customer-centric behavior immediately.
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Episode 1: Introducing the Insights Maturity Model
Tetra Insights Podcast
We discuss the origin of the insights maturity model, how it's used, and practical action steps to improve an organization's research insight operations.
info_outlineDemocratized research has emerged as a practice for leading product, design, and research teams. We discuss why it has emerged and the challenges organizations are facing in democratizing successfully. We also provide some real world examples of how to solve key issues immediately.