The $190M Formula: Marketing, Events & Data
Marketing on Mars
In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies. Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world. Key Moments: 0:00 – Intro 1:32 – 1st Hot...
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Work Smarter: AI & Human Magic in B2B Operations
Marketing on Mars
In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient. She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive. Key Moments: 00:00 Intro 04:00 1st Hot Sauce 🌶️ 05:22 Madison & DDC...
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Building a Music Experience: Deezer’s $550M Strategy
Marketing on Mars
In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences. Key Moments: 00:00 - Intro 03:56 - 1st Hot Sauce Shot 🌶️ 04:34 - Deezer’s Origin Story 06:48 - Maria’s Role and...
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Relationships + Trust: The Key to Real Estate Marketing
Marketing on Mars
Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners, she breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world. Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how...
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The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
Marketing on Mars
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business....
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From Shawarma to $140M: Osmow’s Success Story
Marketing on Mars
In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments:...
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$300M and Growing: Marketing, Tech, and Growth Mindset
Marketing on Mars
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. ...
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From $0 to $50M+: Disrupting The Fintech World
Marketing on Mars
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st...
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Data & AI: Behind a $100M+ Streaming Business
Marketing on Mars
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 -...
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Building a $150M Startup: The Super.com Playbook
Marketing on Mars
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04...
info_outlineIn Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.
Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.
Key Moments:
00:00 - Intro
02:45 - 1st Hot Sauce Shot 🌶️
03:56 - Behind the Raptors Commercial
06:34 - 2nd Hot Sauce Shot 🌶️
08:58 - Billboards & Raptors: The Marketing Connection
12:37 - What’s Beyond Marketing?
16:08 - Influencer Marketing Insights
17:42 - 3rd Hot Sauce Shot 🌶️
19:28 - Bernadette’s Background Story
24:59 - This or That Segment
27:00 - 4th Hot Sauce Shot 🌶️
29:10 - Revenue Streams
32:03 - Marketing Channels That Work
40:21 - 5th Hot Sauce Shot 🌶️
42:44 - The Future of Marketing
48:11 - Rapid Fire Round
50:34 - 6th Hot Sauce Shot 🌶️
51:57 - Health Habits: Volleyball Vibes
54:51 - Question from the Past Guest
59:48 - Goodbyes 👋
Why Watch?
Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/
🌟 Explore Osmow’s: https://osmows.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
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