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Selling Education: How to Be Persuasive Without Being Pushy, with Lee Warren
11/03/2025
Selling Education: How to Be Persuasive Without Being Pushy, with Lee Warren
If you’ve ever worried about sounding too ‘salesy’ when talking to parents, agents, or even your Head – this episode is for you. Lee Warren joins Nicola Lutz to talk about how to become more persuasive, more memorable, and more trusted... without turning into a walking pitch deck. Drawing on his career in sales and stage magic, Lee shares simple techniques that work whether you're presenting to a room of 100 or just one sceptical family on a tour. They unpack: Why information alone doesn’t convert - and what to do instead The MAP framework (Message, Audience, Presenter) and where most people go wrong What schools and agents can learn from magicians and comedians about holding attention Why your follow-up might feel cringy - and how to make it compelling instead How to connect emotionally before you convince rationally This isn’t about smoke and mirrors. It’s about understanding how humans make decisions—and communicating in a way that works with that, not against it. Lee is a bestselling author, former magician, and trusted speaker for brands like Deloitte, Sky and Google. Whether you're in admissions, student recruitment or just need to present with more impact — don’t miss this one.
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