Get their Attention-then keep it - Keeping Students Interested with great service
Release Date: 11/17/2025
Smart Admissions: Personalise, Connect & Convert Using AI
Selling Education
In todays episode we have the one and only Julie Holmes. Discover how independent schools and admissions teams can use AI to increase enrolments. Julie Holmes, serial inventor, tech developer, and #1 rated No Fluff Fest speaker, shares practical strategies to personalise admissions, connect with families faster, and convert more enquiries into confirmed places. With over 20 years in enterprise technology for brands like Oracle and American Express, Julie shows how schools can apply AI tools in simple, effective ways to boost student recruitment without adding extra workload. Connect...
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Get their Attention-then keep it - Keeping Students Interested with great service
Selling Education
What really drives student bookings in today’s market? In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun UK Under-35s, shares proven strategies for agents and educators to boost enrolments. From creating urgency without pressure to building trust with Gen Z and their parents, Umang explains how to engage families, deliver standout service, and keep students interested after the first enquiry. We discuss the post-COVID sales culture, why service after the sale matters more than ever, and how to lead a team that actually picks up the phone....
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Selling Education: How to Be Persuasive Without Being Pushy, with Lee Warren
Selling Education
If you’ve ever worried about sounding too ‘salesy’ when talking to parents, agents, or even your Head – this episode is for you. Lee Warren joins Nicola Lutz to talk about how to become more persuasive, more memorable, and more trusted... without turning into a walking pitch deck. Drawing on his career in sales and stage magic, Lee shares simple techniques that work whether you're presenting to a room of 100 or just one sceptical family on a tour. They unpack: Why information alone doesn’t convert - and what to do instead The MAP framework (Message, Audience, Presenter) and where...
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"How One Phone Call Turned into 4 Years of Bookings" with Kevin McNally
Selling Education
Kevin McNally is a seasoned figure in international language education with over 25 years of industry experience. As Owner and Director of Torquay International School (operating as International House Torquay), he brings both strategic insight and ground‑level leadership to his role. He assumed the presidency of IALC (International Association of Language Centres) in April 2023, but Kevin’s journey in language travel began as an English teacher, then progressed to Director of Studies, before leading to his current ownership and executive directorship, marking nearly three decades of...
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Stop Flinging Jelly! ‘Afters’ First, Habits that convert
Selling Education
What do people really buy when they choose a school? It isn’t your facilities list, it’s the afters. In this episode, international bestselling author and Britain’s Sales Trainer of the Year, Andy Bounds, joins Nicola to share how to stop flinging “jelly” at families, simplify your message, and use his ABC formula: Afters, Build Certainty, Close. Expect practical stories, ready-to-use scripts, and the habits that make results stick. Andy Bounds: No Fluff:
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The mindset challenge in student recruitment you can’t ignore.
Selling Education
Why Your Admissions Process Stalls and What to Do Instead Are you (or your team) holding back because you don’t want to be "too salesy"? This episode flips the script. Nicola explains why positioning yourself as the guide - not the hero - is the shift your recruitment process needs. You'll learn 5 practical, non-pushy ways to lead enquiries to the right decision without discounting, chasing, or cringing. It's not about convincing. It's about helping people choose well.
info_outlineWhat really drives student bookings in today’s market?
In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun UK Under-35s, shares proven strategies for agents and educators to boost enrolments. From creating urgency without pressure to building trust with Gen Z and their parents, Umang explains how to engage families, deliver standout service, and keep students interested after the first enquiry.
We discuss the post-COVID sales culture, why service after the sale matters more than ever, and how to lead a team that actually picks up the phone. Londonist, under Umang’s guidance and Asim Erturk’s leadership, has won the StudyTravel Star “Star Service Provider” award five years in a row, cementing its reputation as a global leader in student accommodation.