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59 : AI Fitness Influencers : Are They Coming For Our Jobs?
08/27/2025
59 : AI Fitness Influencers : Are They Coming For Our Jobs?
This week, we dive into the wild (and slightly unsettling) world of AI fitness influencers, the super-realistic, never-sweaty, always-perfect “people” popping up in your social media feed… who aren’t actually people at all. We chat about the pros (they’re consistent, cost-effective, and can be tailored to your exact audience) and the cons (no life experience, no off-days, and potentially setting even more unrealistic standards for the rest of us). We explore what this means for clients scrolling their feeds, the fitness industry as a whole, and where personal trainers like me fit into a future where you might not know if your favourite coach even exists. Give it a listen for some insights, predictions, and a few cheeky thoughts on why human connection might just become the most valuable “premium service” in the next decade.
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