Coach Catalyst Podcast
The Coach Catalyst Podcast, hosted by Trevor Wittwer (multi-unit gym owner and software founder), explores the stories behind the great coaches and epic businesses in the health, fitness, nutrition, and coaching industry. We unpack the early struggles, successes, and lessons learned so you don't have to make the same mistakes. Then, we rub the crystal ball and explore the future and how you should be positioning yourself to win in the next 3 to 5 years. If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
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Episode 81 - Sales Skills For Online Coaches
04/13/2025
Episode 81 - Sales Skills For Online Coaches
Welcome to the Coach Catalyst Podcast, where we dive deep into the world of fitness coaching and business development. In this episode, host Trevor sits down with industry veteran Mark Coles, who shares his incredible journey from personal trainer to successful business owner and educator. Mark discusses the evolution of the fitness industry, the importance of building genuine relationships with clients, and the challenges of transitioning from in-person coaching to the online space. He offers invaluable insights for new coaches looking to fill their books, emphasizing the significance of rapport and effective communication. Listeners will discover practical strategies for engaging potential clients through direct messaging, the psychology behind successful sales calls, and how to create a compelling online presence. Mark also highlights the importance of understanding human behavior and the fundamentals of sales, providing actionable tips for coaches at any stage of their careers. Shownotes: [00:01:39] DM strategies for online coaches. [00:05:27] Working for yourself in fitness. [00:07:25] Building relationships in coaching. [00:10:50] Building relationships in coaching. [00:16:55] Conversation starters for engagement. [00:20:25] Accountability and communication software. [00:21:40] No obligation sales strategy. [00:27:06] The psychology of sales. [00:29:39] Discovery versus sales in DMs. [00:33:38] Sales call and DM strategies. [00:34:20] Sales strategies for coaches. [00:39:43] Simplifying the sales process. [00:41:24] Objection handling in sales conversations. [00:47:10] Sales call framework vs. script. [00:48:25] Coaching business scalability solutions. [00:53:15] Paid in full coaching benefits. [00:55:37] Confidence through upfront payments. [01:02:03] Community in online coaching. [01:03:17] Building a coaching community. [01:06:44] Coaching with care and love. [01:10:08] Building a business under pressure. [01:15:38] The importance of accountability. [01:18:17] Resilience in entrepreneurial journeys. [01:20:30] Building work capacity in entrepreneurship. [01:24:05] Building a successful coaching brand. [01:27:42] Visionary leadership and impact.
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Episode 80 - Blueprint Of A Working Business
04/08/2025
Episode 80 - Blueprint Of A Working Business
In this episode of the Coach Catalyst podcast, host Trevor Wittwer sits down with Jared Hamilton of Hamilton Train. Jared shares his incredible journey of building a million-dollar business, only to burn it down to create a venture that truly aligned with his passions and goals. They discuss the strategies and tactics Jared employed to achieve success, as well as the lessons learned along the way. The episode also features a unique twist, as Jared recounts a memorable experience involving his imaginary friend, who turned out to be his 80-year-old grandfather, offering invaluable advice. Tune in for insights on entrepreneurship, personal growth, and the importance of following your true calling. Shownotes: [00:02:15] Coaching journey and experiences. [00:03:07] Martial arts and personal training. [00:06:19] Transitioning from in-person to online. [00:10:36] Transition from in-person to online. [00:15:09] Sustainable fat loss transition. [00:18:17] Combining sustainable fat loss and inner game. [00:19:09] Generational diet culture transformation. [00:24:03] Scaling through assistant coaches. [00:27:47] Sales process advice. [00:29:58] NLP in sales techniques. [00:32:43] Coach Catalyst's four C's. [00:37:34] Business growth and personal fulfillment. [00:39:07] Building a business with happiness. [00:41:42] Entrepreneurship as self-development. [00:44:36] Group coaching model transformation. [00:49:30] Revenue models evolution. [00:52:15] Client retention strategies. [00:56:21] Group model retention strategies. [00:57:54] Culture and community in groups. [01:00:52] Campfire model of support system. [01:02:40] Pricing and Value in Coaching. [01:08:10] Training clients for free. [01:10:06] Finding your coaching niche. [01:12:35] Content creation for new coaches. [01:15:25] Copywriting process and strategies. [01:18:41] Interviewing my 80-year-old self.
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Episode 79 - Conversations and Transactions
03/31/2025
Episode 79 - Conversations and Transactions
In this episode of the Coach Catalyst podcast, host Trevor welcomes Nate, a successful online health and fitness coach, to share his inspiring journey from personal trainer to entrepreneur. Nate opens up about his early experiences with fitness, including a traumatic incident that sparked his passion for health and wellness. He discusses the evolution of his coaching business, starting with simple Excel spreadsheets and transforming it into a comprehensive online program known as the Million Dollar Body Method. Throughout the conversation, Nate emphasizes the importance of building relationships with clients and the value of personalized coaching. He shares insights on pricing strategies, client retention, and the significance of creating engaging content on social media. Listeners will learn about Nate's unique approach to coaching, including his focus on micro problems and actionable daily habits that lead to sustainable results. Join us for an engaging discussion filled with practical tips for coaches looking to transition into the online space, along with insights into the mindset needed for success in the fitness industry. Whether you're a seasoned coach or just starting out, this episode is packed with valuable information to help you grow your business and better serve your clients. Show Notes: [00:02:28] Starting a coaching journey. [00:03:19] Overcoming exercise-related trauma. [00:08:12] Crocodile encounter on a boat. [00:10:31] Online coaching success strategies. [00:13:27] Conversation leads to transformation. [00:16:19] Four C's of coaching. [00:21:04] Million Dollar Body Method origin. [00:23:36] Million-dollar body method success. [00:27:20] Seven daily investments for fitness. [00:29:12] Pricing and payment structure. [00:34:08] Coaching for lifestyle balance. [00:37:04] Pricing strategies for coaching services. [00:41:36] Social media marketing strategies. [00:44:00] 30-day experiments for engagement. [00:46:39] Micro problems in fitness content. [00:49:40] Email marketing effectiveness. [00:52:43] Sales call process and techniques. [00:56:20] Sales process as a coaching experience. [00:58:43] Providing value on calls. [01:00:36] Programming for online fitness clients. [01:05:24] Building community in fitness. [01:07:14] Reducing friction in coaching. [01:11:28] Reincarnation as a crocodile.
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Episode 78 - No Winning in Quitting
03/23/2025
Episode 78 - No Winning in Quitting
In this episode of the Coach Catalyst podcast, host Trevor Wittwer sits down with Australian coach Ben Mayfield-Smith to explore his journey into the coaching world. After a life-changing injury, Ben found his passion for coaching and turned adversity into opportunity. He discusses the importance of refining coaching processes, delivering valuable insights, and prioritizing impact over income. This conversation is packed with lessons on building a successful coaching business and learning from failure. Tune in for expert insights, and don’t forget to subscribe to stay updated on future episodes featuring top coaches and actionable strategies! Show Notes: [00:02:05] Corporate wellness opportunities for coaches. [00:03:46] Coaching after a life change. [00:09:09] Direct relationship of training effort. [00:12:58] Client acquisition strategies in gyms. [00:14:51] Small group training sessions. [00:19:54] Finding fulfillment in coaching. [00:21:00] Ideal client avatar discovery. [00:24:16] Finding clients online. [00:29:11] Lifestyle coaching and management. [00:31:51] Coach Catalyst's accountability features. [00:34:48] Planning for business launch success. [00:39:20] Check-in process refinement. [00:42:26] Qualitative vs. quantitative coaching insights. [00:45:30] Client check-in consistency strategies. [00:49:34] Setting client expectations for success. [00:51:42] Client accountability and data tracking. [00:54:34] Hiring for business efficiency. [00:58:01] Outsourcing for business efficiency. [01:02:56] Client engagement and community building. [01:07:01] Corporate wellness program development. [01:08:27] Men's health in mining industry. [01:12:01] Mining company employee health improvement. [01:15:00] Health impact on families. [01:18:35] Chasing fulfillment over financial gain. [01:22:02] An incredible networking event. [01:25:24] Recommended books under $100.
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Episode 77 - A Coach In Your Email Inbox
03/15/2025
Episode 77 - A Coach In Your Email Inbox
Building a business that fits your life—not the other way around. In this episode, Jeb Johnston shares how he created a coaching business rooted in connection, passion, and personal fulfillment. He talks about the risks, the hard work, and why feedback is essential for growth. If you’ve ever felt stuck in a role that doesn’t align with you, this conversation is worth a listen. SHOW NOTES: [00:01:15] Building a business around lifestyle. [00:05:47] Nutrition as a career focus. [00:06:35] Behavior change in nutrition coaching. [00:12:11] Humility in mentorship relationships. [00:14:35] Asynchronous client coaching methods. [00:18:30] Accountability and communication software. [00:21:19] Challenging clients and emotional eating. [00:25:35] Understanding maintenance before weight loss. [00:28:17] Accountability in coaching software. [00:31:08] Daily writing for engagement. [00:35:41] Email list growth strategies. [00:38:57] Centralized business management solutions. [00:40:11] Launching a coaching program. [00:45:05] Pricing changes for coaching services. [00:47:46] One-to-one coaching model. [00:50:46] Sustainability in coaching practices. [00:54:32] Values-driven, ethics-driven marketing. [00:57:20] Niche coaching for profitability. [01:01:22] High-value personal coaching services. [01:05:51] The role of AI in coaching. [01:08:01] Defining personal values in business. [01:12:10] Passion for coaching and lifestyle. [01:15:47] Coaching technology for client success.
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Episode 76 - Unmasking True Coaches
03/03/2025
Episode 76 - Unmasking True Coaches
In this episode of the Coach Catalyst podcast, host Trevor Wittwer welcomes conscious business and leadership coach Nick Komodina. They delve into the art of coaching, emphasizing the importance of asking the right questions to help clients achieve their breakthroughs. Nick discusses the significance of understanding one's past traumas and stories, and how these can impact coaching effectiveness. He shares insights on client relationships, stressing that onboarding should focus on clients proving their commitment rather than coaches proving their worth. The conversation also touches on marketing strategies for coaches, including the necessity of cold outreach in the early stages. Tune in for valuable tips and inspiration to elevate your coaching business! Show notes: [00:01:17] Building a conscious coaching business. [00:06:34] Building a multimillion dollar business. [00:08:45] Building a coaching business. [00:12:16] Integrating spirituality in coaching. [00:15:11] Spiritual integration in coaching. [00:19:43] Conscious coaching and trauma awareness. [00:23:10] Chasing the wrong thing. [00:27:50] Healing through business transformation. [00:30:34] Deeper messaging in fitness coaching. [00:34:44] Identity transformation in coaching. [00:37:54] Identity in coaching niche. [00:40:10] Overcoming client acquisition resistance. [00:44:05] Client experience in coaching. [00:48:22] Onboarding process and expectations. [00:52:06] Client expectations and communication. [00:54:04] Three-year roadmap to success. [00:59:57] Sales call manipulation risks. [01:03:03] Culture creation in online spaces. [01:05:03] Humor as a community builder. [01:09:09] Leadership lessons from Hitler.
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Episode 75 - Racing to the top of Online Coaching
02/20/2025
Episode 75 - Racing to the top of Online Coaching
In this episode of the Coach Catalyst Podcast, host Trevor sits down with Michael Sheedy, who shares his inspiring journey from earning just $8 per session as a personal trainer to building a thriving online coaching business that generates over $500,000 annually. Michael discusses his transition from offline personal training to online coaching, highlighting the unique advantages the online space offers. He emphasizes the importance of client relationships and effective communication in fostering referrals and building a strong brand. Tune in to learn valuable insights on creating a successful coaching business and the mindset needed to thrive in the competitive coaching landscape. Don't forget to subscribe for more expert tips and interviews! Show notes: 00:00:00 - The Importance of Client Relationships 00:00:43 - Introduction to the Coach Kettles Podcast 00:01:04 - Guest Introduction: Michael Sheedy 00:01:25 - Michael's Journey from Personal Trainer to Online Coach 00:02:08 - Transitioning to Online Coaching 00:03:49 - The Impetus for Going Online 00:04:56 - First Steps in Online Coaching 00:07:17 - Initial Offerings and Pricing 00:09:09 - Client Retention Strategies 00:10:24 - Evolution of Michael's Online Business 00:12:08 - Current Pricing Model 00:13:02 - Value-Added Services 00:14:06 - Marketing Strategies and Lead Generation 00:19:04 - Referral Network Importance 00:21:05 - Communication Systems for Client Engagement 00:23:02 - Deliverables and Client Check-Ins 00:25:31 - Community and Group Calls 00:27:50 - Consistency in Coaching and Marketing 00:30:36 - Niche Marketing and Target Audience 00:34:21 - The Role of Social Media in Business Growth 00:36:39 - Daily Habits for Success 00:40:12 - Conviction-Based Content Creation
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Episode 74 - A Hack To Online Coaching
02/10/2025
Episode 74 - A Hack To Online Coaching
In this episode of the Coach Catalyst podcast, host Trevor Wittwer welcomes the dynamic Paul Oneid, a powerhouse in the coaching industry. Paul shares his journey into sports performance, emphasizing the importance of building relationships and delivering high-level service efficiently. He discusses the crucial task of identifying your target audience and ensuring that your marketing efforts attract the right people. Paul opens up about his personal struggles with ADHD and reveals the tools he uses to manage it, showcasing his relatable approach to overcoming challenges. Tune in for valuable insights and actionable tips to help you build the coaching business of your dreams. Don’t forget to subscribe for more inspiring conversations! Show Notes [00:01:21] Building relationships in coaching. [00:05:36] Journey into strength conditioning. [00:09:14] Online coaching entrepreneurship journey. [00:11:08] Business growth during the pandemic. [00:16:14] Scaling coaching business effectively. [00:19:03] Service delivery systems evolution. [00:23:39] Evolving clientele in coaching. [00:27:36] Social media's evolving purpose. [00:30:05] Social media as nurture channel. [00:34:45] Referrals for client acquisition. [00:39:44] The importance of referrals. [00:41:25] Coaching relationship dynamics. [00:46:27] Coaching revenue models explained. [00:49:11] Coaching pricing structures. [00:52:36] Common psychology in coaching. [00:58:36] Retention through relationships and results. [01:00:31] Building strong client relationships. [01:05:18] Lead generation through Q&As. [01:07:05] Vulnerability in coaching relationships. [01:11:08] Favorite impactful book, Atlas Shrugged. [01:15:20] Social media presence for coaches.
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Episode 73 - The Emotional Toll of Coaching
02/03/2025
Episode 73 - The Emotional Toll of Coaching
"Most coaches start with a passion for helping people—but what happens when that passion isn’t enough?" This episode is a must-watch for any coach who’s felt stuck, frustrated, or unsure of their next move. We break down the hard truths of building a coaching business—clients not getting results, personal sacrifices, and the moments that make you question everything. Success isn’t just about working harder—it’s about building a business that actually works for you. If you’re serious about coaching, you can’t afford to miss this conversation. Episode Show Notes: 00:00:00 - Introduction and Client Struggles 00:00:53 - Podcast Support Request 00:01:24 - Guest Introduction: Mike Milner 00:03:00 - Mike's Background and Entry into Coaching 00:07:08 - Early Career and Transition to Personal Training 00:10:43 - Starting in Personal Training 00:13:03 - Transition to Online Nutrition Coaching 00:16:05 - Working for a Nutrition Coaching Company 00:18:46 - Key Takeaways from the Nutrition Coaching Company 00:21:58 - Moral Conflicts and Departure from the Company 00:24:24 - Launching a New Training Group 00:27:28 - Building a New Business and Initial Success 00:32:09 - Marketing Strategy and Client Acquisition 00:34:39 - Early Business Structure and Burnout 00:36:52 - Navigating Burnout and Scaling Challenges 00:40:06 - Lessons Learned and Business Adjustments 00:43:26 - Hiring Strategy and Business Vision Follow Mike Millner: Instagram - Watch the episodes on Youtube - Follow Us! Instagram - Facebook - Tiktok - X -
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Episode 72 - A Real Woman Of Power
01/27/2025
Episode 72 - A Real Woman Of Power
Join Ali Gilbert and Trevor on the Coach Catalyst Podcast as they explore the world of online men's health coaching. Ali shares her inspiring journey from in-person training to building a thriving online brand, Silverback Coaching. Ali discusses the untapped potential of the men's health market, addressing common misconceptions and the importance of a supportive coaching environment. Gain valuable insights on hiring, leadership, and the evolution of Ali’s coaching approach. This episode is a must-listen for aspiring coaches and anyone interested in the dynamics of online coaching and men's health. Episode Shownotes: [00:01:05] Branding In Men's Health Coaching. [00:06:20] Men's Health Educational Niche. [00:08:55] Body Dysmorphia In Men. [00:12:09] Brand Recognition In Men's Health. [00:16:05] Embracing Pink In Men's Health. [00:19:14] Mobile, Stable, Strong Golfer. [00:24:45] Client Transition For Coaching Growth. [00:29:39] Pricing Strategy For Coaching Services. [00:31:32] Leadership Challenges In Business Growth. [00:37:55] Passion For Public Speaking. [00:39:22] Team Structure For Business Growth. [00:42:25] Finding Your Ideal Lifestyle. [00:46:23] Business Growth Vs. Profitability. [00:52:06] Sales Training For Personal Trainers. [00:56:27] Systematizing Business For Growth. [00:58:55] Sales Skills Development. [01:01:10] Importance Of Diverse Training Experiences. [01:04:43] Taking Ownership In Leadership. [01:08:20] Blood Work And Client Management. [01:12:04] Super Coach Summit Experience. [01:18:05] Business Growth And Coaching. [01:19:40] Visionary Ideas For Future Events. [01:24:01] Social Media Presence And Strategy. Follow Ali Gilbert: Instagram - Facebook - Tiktok - X - Watch the episodes on Youtube - Follow Us! Instagram - Facebook - Tiktok - X -
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Episode 71 - Building a Nutrition Empire
07/08/2024
Episode 71 - Building a Nutrition Empire
On the season finale of the Coach Catalyst podcast season three, we sat down with Jason Phillips, the founder of Nutritional Coaching Institute. They explore NCI's evolution from its modest origins to a $10 million enterprise in the fiercely competitive nutrition certification field. Jason offers invaluable insights into growth, overcoming obstacles, and effective strategies, making this episode a must listen for entrepreneurs and business leaders. Tune in for Jason Phillips' entrepreneurial wisdom on thriving in a saturated market. Episode Shownotes: [00:02:27] Bridging knowledge to results. [00:03:39] Impactful coaching certifications. [00:08:47] Creating a successful certification. [00:13:02] The missing link in certifications. [00:15:47] The four C's of coaching. [00:19:26] Cohort driven education model. [00:22:11] Learning marketing and business growth. [00:29:02] Visionary superpower in business. [00:29:56] Delegating outcomes in business. [00:35:34] Personal growth and improvement. [00:37:20] Entrepreneurial hustle culture debate. [00:43:10] Scaling a business effectively. [00:45:53] Building remote team culture. [00:49:48] Virtual assistants for managing challenges. [00:55:27] Impact of changing event format. [01:00:39] Burrito, taco, or quesadilla preferences. [01:02:24] Dinner with someone past or present.
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Episode 70 - Transform Your Coaching the Coach Catalyst Way
07/01/2024
Episode 70 - Transform Your Coaching the Coach Catalyst Way
On this episode of the Coach Catalyst podcast, the Co-Founders dive into the essence of simplifying software for coaches and clients. They discuss the backstory, the launch of the product, and where it stands today. The conversation touches on the future of Coach Catalyst, industry trends, and the role of technology in coaching. Tune in to learn more about how Coach Catalyst can transform your coaching business. Episode Shownotes: [00:01:33] The Coach Catalyst journey. [00:04:29] The premise of a super coach. [00:09:23] Personal Branding and Content Creation. [00:11:22] Building a tech platform challenges. [00:16:45] Dev team shipping strategies. [00:19:38] Creating the right environment. [00:22:58] Gym owners adapting to change. [00:27:06] All-in-one solutions trend. [00:28:42] Finding the right balance. [00:33:37] Simplifying Coaching Processes. [00:35:23] Education core of Coach Catalyst. [00:39:06] Client retention strategies. [00:41:30] Using technology for proactive coaching. [00:46:02] Challenges with software updates. [00:51:39] Coach Catalyst features discussed. [00:52:43] Creating an onboarding program. [00:57:33] Utilizing technology in coaching. [01:00:29] Mission to change lives. [01:05:20] Old school Flintstones nostalgia.
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Episode 69 - Coach Catalyst Origins
06/24/2024
Episode 69 - Coach Catalyst Origins
On this exciting podcast episode we got to speak with Kane Sivesind and talked about their journey together with Trevor through college and developed the app Coach Catalyst. The Podcast episode starts off with a back story of how Kane and Trevor met in freshmen college as they both joined the basketball team. Kane and Trevor talk about the traits they found in each other that made them think of co-founding a company together. Kane talks about how their skill set on the court complimented each other which also developed and flowed into the real world and business world. Trevor gives tips for fitness coaches that would like to own a gym and also gives them an insight into what changes when you start owning gyms. Trevor talks about his “aha” moment when he realized he needed an app that would help him manage his clients better. Kane also talks about some lessons they learned as they started developing their app. Kane also talks about the moment he realized people were interested in the software they developed and how they improved it along the way. Nearing the end of the podcast Trevor talks about making mistakes and how important it is to learn from mistakes and failures. Kane finishes off by explaining how important keeping relationships with people and users helped them grow and developed the software better. Episode Shownotes 8:19 - 8:44 The traits you need to find in a co-founder 8:46 - 9:25 Kane talks about the traits Trevor has as a co-founder 12:49 - 13:26 Kane talks about how his and Trevor's skill sets complimented each other and how it developed from the basketball court to the business world 21:34 - 22:28 A tip for fitness trainers planning to buy or own a gym 23:55 - 24:26 What changes when you start owning a gym. 27:26 -28:33 Trevor talks about his “aha” moment for Coach Catalyst 32:46 - 33:15 Kane talks about the lessons they learned when they started developing the software with college students 55:11 - 55:56 Kane talks about the moment he realized that people were interested in the software they created 1:08:20 - 1:08:53 Trevor talks shares his mistakes and being able to learn from mistakes 1:09:27 - 1:10:20 Kane talks about how relationships with people and their users helped them develop the app
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Episode 68 - Building a Fitness Empire
06/17/2024
Episode 68 - Building a Fitness Empire
In this episode of the Coach Catalyst podcast, we're joined by Rick Mayo, the founder of Alloy Personal Training, a veteran in the industry with over 30 years of experience. Rick shares valuable insights on building a successful fitness business, covering topics like overcoming challenges, capitalizing on strengths, and expanding from one location to many. Tune in to learn from Rick's journey and the growth of Alloy Personal Training. Episode Shownotes: [00:02:04] Alloy franchise model explained. [00:03:40] Evolution of fitness business models. [00:06:59] Transitioning to small group training. [00:11:39] Overcoming client hesitations in training. [00:13:32] Maximizing income potential. [00:16:27] Naming process and "Alloy." [00:19:24] Coach Cab's inspirational talk. [00:21:28] Franchising challenges during COVID. [00:24:10] Scaling a business for growth. [00:27:36] Franchise challenges in fitness industry. [00:30:59] Franchise business model simplicity. [00:35:31] Franchise growth strategies. [00:36:30] Coach Catalyst benefits. [00:40:52] Challenges during COVID. [00:43:16] Resilience of small business model. [00:47:13] Franchisee relationship stages. [00:49:27] Franchisee drop off rate. [00:53:31] Growing a team dynamics. [00:56:43] Earning the right for success. [00:58:10] Franchise expansion strategies. [01:01:43] Landlord responsiveness in real estate. [01:06:30] Taco, burrito, or quesadilla? [01:07:38] Last safe bastion of expression.
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Episode 67 - How Ancore Revolutionized the Fitness Equipment Industry
06/10/2024
Episode 67 - How Ancore Revolutionized the Fitness Equipment Industry
On this episode of the Coach Catalyst podcast, we sit down with the co-founder of Ancore, Isaac Lewis. Ancore is a revolutionary product in the fitness equipment industry, initially created in a garage with a 3D printer. From humble beginnings to being endorsed by professional sports teams like the NHL and Major League Baseball, Isaac shares the inspiring journey of Ancore's growth. Tune in to hear how two guys turned a great idea into a successful business that's making waves in the fitness market. Episode Shownotes: [00:03:18] A super accessible cable machine. [00:04:24] Evolution of cable machines. [00:09:28] Building a fitness prototype. [00:10:54] 3D Printing Challenges. [00:14:33] Sports teams using innovative equipment. [00:17:03] The Supercoach Summit by Coach Catalyst. [00:22:36] Balancing day job with startup. [00:26:50] Manufacturing process challenges. [00:27:50] Balancing demand in early days. [00:31:32] Financing a startup business. [00:36:23] Funding the business in early days. [00:38:17] Overcoming initial skepticism in business. [00:41:40] Building Early Relationships for Sales. [00:43:35] Viral moment in business growth. [00:50:13] Building a unique fitness product. [00:53:43] Resistance mechanism design insights. [00:56:41] Resistance levels and usage balance. [00:59:16] Squat rack attachment popularity. [01:00:23] Managing data for coaching clients. [01:04:41] Evolution of business challenges. [01:07:27] Unique value propositions. [01:11:30] Growing as a leader. [01:16:24] The story behind the name. [01:19:48] Future product development plans. [01:22:26] Specializing product for specific populations. [01:26:32] Cartoon world preferences. [01:29:09] Active on social media.
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Episode 66 - Leveraging Industry Giants (The CFSC Story)
06/03/2024
Episode 66 - Leveraging Industry Giants (The CFSC Story)
Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC. Episode Shownotes: [00:02:55] Real practical education for coaches. [00:03:43] Practical fitness education for real people. [00:09:30] Personal branding and social media. [00:14:32] Launching the first event. [00:18:05] Event highlights and connections. [00:19:04] Creating the right environment. [00:24:19] Perform Better partnership success. [00:26:27] Leveraging relationships for brand recognition. [00:32:29] Coach Catalyst benefits. [00:34:53] Partnership dynamics in business. [00:38:37] Building Trust Through Educational Leadership. [00:43:46] Equity agreement and ownership growth. [00:45:37] Handshake agreements versus contracts. [00:47:42] Entrepreneurial opportunities within gym industry. [00:53:49] Evolution of Teaching Methods. [00:57:31] Staff training and consistency. [00:59:07] Certification business strategy. [01:02:30] The importance of basics. [01:06:00] Building a strong level one. [01:09:44] Building strong business relationships. [01:15:05] Breaking bread for business success. [01:20:41] Willy Wonka cartoon world. [01:21:34] Leadership lessons from historical figures. [01:25:07] Coach Catalyst podcast offer.
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Episode 65 - The Secrets Behind Cardiorespiratory Fitness
05/27/2024
Episode 65 - The Secrets Behind Cardiorespiratory Fitness
In this episode of the Coach Catalyst podcast, Joel Jamison from Morpheus shares insights into innovative technology and hardware for improving cardiorespiratory fitness. Discover Morpheus's success story and its features like measuring HRV and optimizing fitness zones. If you're into product development, heart rate training, or simply love fitness tech, this episode is a must-listen for valuable insights and inspiration. Tune in now! Shownotes: [00:01:59] Morpheus origin story. [00:04:37] Meeting Russian coach Val. [00:07:23] Russian use of HIV in sports. [00:11:43] HRV in training process. [00:14:24] Heart rate variability. [00:15:37] Importance of Heart Rate Variability. [00:19:24] Individualized training approach. [00:21:30] Launching Myoforce HRV in 2012. [00:25:24] Funding and self-funding ventures. [00:29:39] HRV certification in fitness industry. [00:32:10] HRV measurement variability. [00:34:01] Heart Rate Variability (HRV) measurement. [00:39:30] Heart rate training zones. [00:41:15] Training methods and cost adjustments. [00:44:01] HRV technology development. [00:46:36] Challenges with manufacturing in China. [00:50:14] Challenges in Entrepreneurship [00:54:52] Pivoting Morpheus into mass market. [00:55:44] Social cardio and Morpheus app. [01:00:59] The future of training. [01:03:05] Personalized workout solutions. [01:04:46] App and web portal integration. [01:10:07] Entrepreneurial funding strategies. [01:13:26] Morpheus website evolution. [01:14:29] The HRV recovery secret sauce.
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Episode 64 - Building a Multi-Million Dollar Gym Management Software
05/20/2024
Episode 64 - Building a Multi-Million Dollar Gym Management Software
Welcome to the Coach Catalyst podcast, where we dive into the journeys of entrepreneurs who are making a difference in their industries. In this episode, we sit down with Dan, the CEO and co-founder of PushPress, to explore how prioritizing customer service and value can set businesses apart in competitive markets. Ready to take your business to the next level? Tune in to hear the inspiring story of PushPress and how they are reshaping the fitness industry. Episode Shownotes: [00:03:07] Origin of PushPress idea. [00:03:54] Burnout from coding into fitness. [00:07:57] Gym payment rate negotiation. [00:11:48] Building around payment system. [00:13:38] Scrapping for startup revenue. [00:19:12] The origin of PushPress. [00:21:07] Buying the domain name. [00:24:39] Building a customer-centric software. [00:26:37] Overcoming investor skepticism. [00:30:22] Building market differentiators. [00:33:18] Pricing strategies for Google reviews. [00:37:51] Launching a free product. [00:43:05] Favorite part of the event. [00:44:48] Building a unique gym software. [00:47:58] Overcoming Business Challenges. [00:51:45] Taking a leap of faith. [00:55:24] Taking on investment during success. [00:59:36] Hiring top-notch talent efficiently. [01:01:05] Building a tiger team. [01:07:10] Doing things that do not scale. [01:09:26] Evolution of job roles. [01:13:08] PushPress expansion plans. [01:14:53] Investor's customer-centric approach. [01:19:36] North Star metric and success. [01:24:07] Switching to PushPress benefits.
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Episode 63 - Building Cellev8: The Challenges and Triumphs of Introducing SOD to the Market
05/12/2024
Episode 63 - Building Cellev8: The Challenges and Triumphs of Introducing SOD to the Market
Join us as we explore the story behind Celev8 with founders Michael and Nick. Learn about their journey in crafting a unique supplement company and their flagship product powered by a potent antioxidant enzyme. Discover how they tackled challenges in educating consumers and the importance of teamwork in their success. Tune in to discover the powerful compound in Cellev8 and gain insights into the world of building a successful supplement company. Episode Shownotes [00:02:43] Where did the Cellev8 come from? [00:05:20] The power of SOD antioxidants. [00:10:22] Enzyme discovery story. [00:12:50] Innovative health solution discovery. [00:18:18] The origin of SOD. [00:19:02] SOD and inflammation [00:26:27] A fulfilling quest. [00:29:31] Passion for health and wellness. [00:32:24] Streamlining coaching processes. [00:37:28] SOD cellular repair and marketing. [00:40:49] Treasure hunting and motivation. [00:44:08] Clinically proven ingredients in products. [00:48:29] Supplements and skepticism in marketing. [00:54:35] Enzymatic antioxidant benefits. [00:56:16] Influencer marketing impact. [01:02:43] Building relationships with universities. [01:05:15] Customer satisfaction and returns. [01:11:33] Entrepreneurial innovation and product development. [01:16:04] Early stage company challenges. [01:19:15] Growing personal and company brand. [01:23:41] Gummy manufacturing process. [01:28:29] Dinner with Kobe Bryant. [01:30:22] The power of marketing.
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Episode 62 - Building A Brand With Integrity: How To Stand Out In The Market
05/04/2024
Episode 62 - Building A Brand With Integrity: How To Stand Out In The Market
Welcome to the Coach Catalyst podcast! Join us as we explore the journey of Jason Durr, founder of Ultra Human, and his successful supplement company. Learn about Ultra Human's beginnings, the careful process behind its premium products, and the importance of integrity in the health industry. From unique packaging to personalized packets, Ultra Human stands out, enhancing the customer experience.Ready to take your health journey to the next level? Join the conversation and discover how you can make your mark in the world with Ultra Human. Episode Shownotes [00:02:10] Origin of "Ultra Human." [00:06:15] Background in the party world. [00:09:33] Starting a supplement business. [00:12:14] A good product at a good price. [00:16:12] Challenges of starting a business. [00:19:15] Scaling a product business. [00:23:27] Launch strategy challenges. [00:28:41] Scaling a Coaching Business [00:31:55] Business struggles and sabbatical period. [00:35:08] Self healing and entrepreneurship. [00:39:33] Exceptional products deserve exceptional packaging. [00:43:18] Premium product packaging strategy. [00:48:29] Wild Event Planning. [00:50:29] Thinking outside the box. [00:53:20] Building a seven-tier. [00:57:19] Natural and vegan supplement ingredients. [01:00:50] Product packaging and shelf presence. [01:04:45] Wellness and heavy metal detox. [01:08:55] Making smart business decisions. [01:19:00] Developing new product lines. [01:22:19] Cash flow problems in business. [01:23:29] The journey of entrepreneurship. [01:27:22] Focusing on one product.[01:32:29] Learning from entrepreneurial parties. [01:37:18] Focusing on product scaling. [01:39:59] The value of enjoying life. [01:44:37] New products and brand announcement. [01:46:12] Future of the brand.
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Episode 61 - The Evolution of Macros First
04/29/2024
Episode 61 - The Evolution of Macros First
In this exciting episode of the Coach Catalyst podcast, Trevor sits down with Jacob from Macros First to uncover their groundbreaking method for macro tracking. Whether you're interested in business building, nutrition, or macros, this episode is a must-listen. Tune in for valuable discussions on entrepreneurship and nutrition with Jacob from Macros First. Episode Shownotes [00:01:32] Macro tracking and podcast ideas. [00:03:29] Tracking macros and fitness diets. [00:08:44] Streamlining coaching processes. [00:11:10] Spreadsheet goes viral. [00:15:00] Partnership with nutrition coaching platform. [00:20:13] Sustainable growth and profitability. [00:25:12] Evolution of meal tracking app. [00:29:53] Freedom in early business stages. [00:31:20] Customer feedback and product development. [00:37:43] A roadmap written in pencil. [00:41:02] Playing the long game. [00:44:58] Making the jump to entrepreneurship. [00:48:52] Innovating in a crowded space. [00:52:22] Turning weakness into strength. [00:56:03] Monetizing free user base. [00:57:52] Exploring pricing tiering structures. [01:03:47] The impact of community. [01:07:45] Transparency and problem-solving. [01:08:47] Removing friction in processes. [01:14:54] Social media marketing aspect. [01:17:16] Exciting goal object changes. [01:19:46] Daily energy expenditure reporting. [01:24:24] Cartoon world to live in.
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Episode 60 - Inventing Elite Performance
03/18/2024
Episode 60 - Inventing Elite Performance
David Weck, inventor of the BOSU ball, is interviewed in this podcast episode. Weck introduces himself as an inventor and biomechanist who is passionate about efficiency in human movement. He discusses his background in football and weightlifting, sharing how these experiences influenced his interest in optimizing athletic performance. The conversation delves into the importance of speed, jumping ability, and agility as measures of athletes' capabilities. Visit Get Updated with our Newest Podcast Episodes by following us at: , , , , and Don't forget to tag us! Want to know more about David? Follow his socials! → → → Shownotes: 00:02:03 - Inventor And Biomechanist David Weck Discusses His Passion For Efficiency And His Drive To Help Elite Athletes Improve. 00:11:35 - Head Alignment Affects Running Efficiency. 00:18:06 - Overcoming Pain Through Trial And Error. 00:28:56 - Bosu Ball Aids Knee Recovery. 00:39:39 - Utility Products Open Doors. 00:43:45 - Invention Requires Time And Coordination. 00:47:12 - Rope Flow Improves Athletic Performance. 00:54:13 - Improved Athletic Performance Through Overload. 00:59:22 - Train Fluidity And Efficient Movement. 01:06:28 - Science And Art Must Align. 01:15:13 - Coiling Core Training Maximizes Potential. 01:17:27 - Strength Training Is Valuable For Football. 01:27:16 - Ropes Are The Key To Athleticism. 01:28:49 - Training Tools Can Empower And Improve Lives. 01:37:24 - Leverage Your Capacity With Catalyst.
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Episode 59 - Nutrition's Secret Ingredient
03/10/2024
Episode 59 - Nutrition's Secret Ingredient
In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Sohailla Digsby, a registered dietitian (RD) who has made a significant impact in the world of fitness and nutrition. Sohailla discusses her decision to major in dietetics after being a dancer and her internship experience that exposed her to various aspects of nutrition, including clinical work. She reveals her passion for prevention and wellness and how she started developing programs based on the needs of people in fitness centers. This episode provides valuable insights into Sohailla's journey and her successful career as a speaker, author, and CEO of Best Body Nutrition and Fitness. Visit Get Updated with our Newest Podcast Episodes by following us at: , , , , and Don't forget to tag us! Want to know more about Sohaila? Follow her socials! → → → Show Notes: 00:04:23 Listen To The Needs Of Others. 00:05:00 Creating A Role As A Dietitian In A Gym. 00:11:09 Importance Of Listening To Consumers. 00:15:04 Importance Of Evidence-Based Nutrition. 00:19:49 Successful Event With Positive Feedback. 00:28:08 Book Can Lead To Opportunities. 00:29:47 Taking Risks And Evolving In Business. 00:36:08 Value Your Personal Values. 00:42:08 Tiered Membership Model For Wellness. 00:52:49 Know Your Values, Set Boundaries. 00:56:42 Be Flexible And Open-Minded. 01:00:34 Listen And Meet People Where They're At. 01:03:24 Systematize Your Business For Scalability. 01:09:14 Learn From Others' Stories.
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Episode 58 - Overcoming Difficult Odds
03/03/2024
Episode 58 - Overcoming Difficult Odds
On this episode of the Coach Catalyst podcast, host Trevor Trevor Wittwer interviews Evans Armantrading, the owner of CNU fit. The conversation covers Evans' journey from a troubled childhood to building a successful fitness business. They also touch on the topic of parenting and how to create artificial adversity for children. With insights into the fitness industry and personal anecdotes, this episode offers value for both parents and gym owners. Visit Get Updated with our Newest Podcast Episodes by following us at , , , , and Don't forget to tag us! Want to know more about Evan? Follow his socials! → , , and Show Notes 00:01:08 - Adversity Can Fuel Personal Growth. 00:09:56 - Starting Small Can Lead To Big Growth. 00:13:38 - Faith And Serving Others Bring Blessings. 00:18:23 - Efficient 30-Minute Training Model. 00:24:38 - Client Autonomy In Training. 00:26:12 - Standardized Training Programs For Success. 00:32:14 - Transitioning From Individual To Business. 00:35:25 - Build A Strong Team For Success. 00:43:25 - Success Is Defined Individually. 00:45:37 - Success Is A Progressive Realization. 00:53:39 - Resilience And Determination Lead To Success. 00:56:32 - Creating Adversity Helps Foster Growth. 01:04:41 - Building Resilience Through Intentional Parenting. 01:09:54 - Local Clout Is Valuable. 01:12:00 - Grinding And Perseverance Lead To Success. 01:19:18 - Expanding Business Through Social Media. 01:24:45 - Staffing Process Emphasizes Cultural Fit. 01:26:03 - Invest In Staff Development And Culture. 01:32:49 - Leveraging Technology For More Efficiency. 01:36:16 - Embrace Technology, Change Lives.
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Episode 57: Balancing Priorities
02/26/2024
Episode 57: Balancing Priorities
Jason Curtis's interest in physical training began at a young age through his involvement in combat sports. He eventually joined the military and became a fitness coach. He talks about his journey and his desire to help others improve their fitness. Visit Get Updated with our Newest Podcast Episodes by following us at , , , and Don't forget to tag us! Want to know more about Jason? Follow his socials! , , , , and Shownotes: 00:02:26 Passion For Fitness From Childhood. 00:11:57 Military Fitness Training Evolving With Time. 00:18:20 Embrace Contrast In Training Goals. 00:21:26 Naive Optimism Leads To Success. 00:26:29 Building A Gym Requires Investment. 00:30:14 Naive Optimism In Business. 00:43:20 Balancing Work, Family, And Passion. 00:43:26 Balancing Work And Family Life. 00:49:14 Instagram Posts As Educational Content. 00:56:09 Focus On Conversion, Not Engagement. 00:59:03 Balancing Time Between Gym And Content Creation. 01:07:16 Fitness Training Can Transform Health. 01:08:54 Fitness Racing Is A Growing Sport. 01:16:03 Potential For Profitable Fitness Races. 01:19:02 Fitness Racing Events Can Be A Profitable And Effective Way To Build Community And Increase Gym Membership. 01:27:41 No Takeaway.
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Episode 56: Investing In Health For Wealth
02/18/2024
Episode 56: Investing In Health For Wealth
In this podcast episode, the host interviews Yuri Elkaim, the founder and CEO of Healthpreneur. Uri shares his journey in the health and fitness industry, starting as a pro soccer player and experiencing hair loss due to an immune condition. He pursued education in kinesiology and holistic nutrition and discovered powerful principles for health and energy. Yuri went on to coach clients on nutrition and wrote a bestselling book. He then founded Healthpreneur to help health professionals grow their businesses online. The episode highlights Uri's unique approach to building online businesses and discusses his success in building two seven-figure businesses. Visit Get Updated with our Newest Podcast Episodes by following us at , , , and Don't forget to tag us! Want to know more about Yuri? Follow his socials! , , , and Shownotes 00:02:39 Health Journey Leads To Coaching. 00:06:08 Coaching Is Transformational And Impactful. 00:10:02 Mindset Shift Is Key. 00:21:32 Slow Progress, Persistence Pays Off. 00:24:05 Mindset And Standards Matter. 00:29:18 Transition From Product-Based To Coaching. 00:34:00 Webinar Model For Fast Business Growth. 00:47:40 Value Your Worth, Charge More. 00:49:25 Invest In Coaching For Growth. 00:53:31 Awareness Is Key For Change. 00:59:13 Invest In Social Media Marketing. 01:07:52 Invest In Your Business Profitably. 01:08:29 Leverage Online Delivery For Growth. 01:13:49 Hire Higher Level People. 01:24:00 Bluey Cartoon Makes Parents Feel Inadequate.
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Episode 55: "FIT" For An Event
02/10/2024
Episode 55: "FIT" For An Event
The podcast features Ashley Dwyer, a pharmacist turned coach, who specialized in helping women get ready for their wedding day. She shares her unique approach to online coaching and how she was able to establish herself in the industry. The podcast highlights the challenges and triumphs Ashley faced while building her business and provides valuable insights for aspiring coaches. Visit Get Updated with our Newest Podcast Episodes by following us at , , , and Don't forget to tag us! Want to know more about Ashley? Follow her socials! , , , and Shownotes: 00:01:01 Niche down to stand out. 00:13:17 Preventative medicine is essential. 00:20:35 Finding success through passion and perseverance. 00:22:29 Transition from wedding-focused coaching. 00:26:43 Taking calculated risks for success. 00:32:41 Cold DM outreach can be effective. 00:39:35 Evolution of coaching services. 00:47:48 Content creation is essential for business growth. 00:51:29 Embrace new skills and risks. 00:57:23 Persistence and hiring help are essential. 01:02:08 Loneliness in online work. 01:05:40 Maintaining a structured routine is important. 01:10:27 Building a team is challenging. 01:19:17 Tony Robbins' positive attitude is contagious.
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Episode 54: Sleeping Your Way To Success
02/04/2024
Episode 54: Sleeping Your Way To Success
In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Mollie Eastman, founder of Sleep is a Skill. Mollie shares her journey from experiencing lack of sleep due to her entrepreneurial pursuits to building a successful business focused on improving sleep. They discuss entrepreneurship and delve into the importance of sleep. If you're interested in learning about sleep and entrepreneurship, this episode is a must-listen. Visit Get Updated with our Newest Podcast Episodes by following us at , , , and Don't forget to tag us! Want to know more about Mollie? Follow her socials! , , and Shownotes: 00:02:12 Prioritize sleep for optimal performance. 00:06:22 Entrepreneurship is a personal growth opportunity. 00:11:55 Resilience and gratitude are key. 00:19:24 Consistency and commitment bring success. 00:21:20 Showing up is half the battle. 00:29:08 Acceptance is key for sleep. 00:32:01 Importance of circadian rhythm 00:40:05 Understanding the importance of chronobiology. 00:43:32 Importance of environmental cues. 00:47:03 Sensitivity to light affects sleep. 00:52:52 Prioritize consistent sleep habits. 00:57:53 Prioritize sleep for better wellness. 01:03:11 Optimize sleep environment for better rest.
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Episode 53: Building A Business From The Bottom
01/26/2024
Episode 53: Building A Business From The Bottom
This podcast episode features Aram Grigoriam,sharing his story of building a coaching business and offers insights and tips for others in the industry. He emphasizes the importance of starting in-person coaching to develop communication skills and acquire soft skills that are crucial for helping clients. The podcast also touches on the speaker's financial situation and their determination to succeed despite limited savings. Visit Coach Catalyst’s Get Updated with our Newest Podcast Episodes by following us at , , , and Don't forget to tag us! Want to know more about Aram? Follow his socials! , , and Shownotes: 00:00:02 Build Business Around Existing Products. 00:05:06 Women Need Realistic Fitness Information. 00:11:24 Coaching Requires Personal Attention. 00:19:12 Balance Expectations And Set Boundaries. 00:29:07 Empower Clients For Long-Term Success. 00:34:31 Coaching Is About Reinforcement And Simplicity. 00:35:59 Virtual Assistants Improve Client Experience. 00:40:04 Real-Time Feedback Improves Training. 00:44:39 Staying Organized And Responsive Is Key. 00:49:24 Deal With Difficult Coaching Clients. 00:56:44 Clear Expectations Prevent Communication Breakdown. 00:59:30 Level Of Care Is Crucial. 01:04:08 Education Is Key For Success. 01:09:29 Education-Forward, Inclusive, And Enjoyable. 01:12:07 Networking And Camaraderie At Events. 01:16:49 Supportive Community At Affordable Price. 01:22:02 Passion For Art Over Money.
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Episode 52: Making A Difference With Personal Training
01/22/2024
Episode 52: Making A Difference With Personal Training
This episode features Jeff Schumacher, who talks about his experience in the fitness industry. He began with the goal of training athletes but ended up focusing on personal training. Jeff shares the growth of Gage Strength Training, which started as a bootcamp-style facility and expanded to over 500 clients. He also discusses Engage Personal Training, a boutique-style small group strength training studio, and their plans to open multiple locations. The podcast delves into the logistics of running a brick-and-mortar business and the balance between adult and athlete clientele. Visit Get Updated with our Newest Podcast Episodes by following us at , , , , and Don't forget to tag us! Want to know more about Jeff? Follow his socials! , 00:01:57 Evolution from bootcamp to athletes. 00:05:19 MLS coaching: Basic training, evolving technology. 00:10:04 Accountability and communication software. 00:15:14 Evolved from boot camp model. 00:25:23 Creating templated programs for clients. 00:30:33 Boutique gym with individual programs. 00:35:53 Location selection for a gym is based on accessibility and population density. 00:41:05 Attention and personalization in coaching. 00:46:22 Client perception is key. 00:53:15 Pre-sale and paid ads success. 00:59:06 Invest in targeted advertising campaigns. 01:04:14 Opportunities for coaches to grow. 01:08:29 Moose are dangerous animals.
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