Culture X Commerce

Culture x Commerce is your front row seat to the conversations that matter — from lessons learned by those shaping tomorrow’s economy to the cultural forces influencing markets today. Hosted by Lionell Ball & Anuroop Kumar, this podcast explores the intersection of culture and business growth, spotlighting founders, creators, and innovators who blend cultural authenticity with commercial success. Through candid conversations, we uncover how ideas become movements, how communities shape brands, and how leaders stay culturally fluent while scaling impact. Whether it’s a deep dive into a founder’s origin story, a behind-the-scenes look at a brand-defining moment, or strategies from those rewriting the rules, Culture x Commerce delivers insights, inspiration, and connection for anyone passionate about the future of culture-driven business.