Why Culture Drives Every Great Brand (Nike, Zara, Google, and More) | Culture X Commerce Ep. 1
Release Date: 09/05/2025
How Jessica Berger Built Bundle x Joy Into a Purpose-Driven Pet Brand | Culture X Commerce Episode 2
Culture X Commerce
In this episode of Culture X Commerce, hosts Anuroop Kumar and Lionell Ball sit down with Jessica Berger, Founder & CEO of Bundle x Joy — the purpose-driven pet nutrition brand redefining what it means to care for our pets. Jessica shares her 18+ year journey in the pet industry, the intuition and grit it took to launch Bundle x Joy, and how she’s building a community-first, female-founded company that champions diversity, inclusion, and giving back. From breaking into Costco and Walmart to running mentorship programs for women entrepreneurs, this conversation dives deep into what it...
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Why Culture Drives Every Great Brand (Nike, Zara, Google, and More) | Culture X Commerce Ep. 1
Culture X Commerce
Welcome to the very first episode of Culture X Commerce, hosted by Anuroop Kumar and Lionell Ball. In this kickoff conversation, we unpack the powerful truth that commerce always follows culture. From identity to buyer psychology, from Nike to Zara to tech disruption — we explore how brands win when they embed themselves in culture, identity, and community. Timeless gems that can be applied to both business and life. Understand why people don’t just buy products — they buy identity, belonging, and belief. Join the Movement! Click Subscribe to learn from the stories, strategies, and...
info_outlineWelcome to the very first episode of Culture X Commerce, hosted by Anuroop Kumar and Lionell Ball.
In this kickoff conversation, we unpack the powerful truth that commerce always follows culture. From identity to buyer psychology, from Nike to Zara to tech disruption — we explore how brands win when they embed themselves in culture, identity, and community.
Timeless gems that can be applied to both business and life.
Understand why people don’t just buy products — they buy identity, belonging, and belief.
Join the Movement! Click Subscribe to learn from the stories, strategies, and cultural shifts shaping the future of business. We feature incredible guests who have built and are actively building their legacy at the intersection of Culture X Commerce.