15 Minute Mastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The Best Way To Grow Your iGaming Brand In New Markets
10/17/2024
The Best Way To Grow Your iGaming Brand In New Markets
Do you know what is holding you back from conquering new markets and growing your market share the right way? The secret is not doing comprehensive market research before entering new markets. Dmitry is a seasoned expert and he reveals the essential strategies to crack untapped territories and establish a lasting competitive edge. Dmitry will tell you exactly how to identify growth opportunities and tailor your product and business model to local preferences. He also speaks on what to do to ensure sustainable growth without diluting your focus. Dmitry clears up the complexities of new market entry, from navigating regulatory hurdles to striking the perfect balance between brand and performance marketing to make sure you have long-term market dominance and position your business for success in untapped territories. 0:00 Entering New Markets as an Operator 3:03 Essential Groundwork and Preparation 5:23 Treating New Market Entry as a Separate Business Unit 9:06 Building the Team for New Market Entry 11:41 Defining Marketing Strategy for New Markets Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The Only Way to Beat Ai Is to Be More Human!
10/16/2024
The Only Way to Beat Ai Is to Be More Human!
What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professional landscape, the question becomes increasingly pressing. AI is set to take over a lot of tasks, from writing to decision-making. However, the key to remaining relevant may lie in our ability to cultivate distinctly human qualities. Andrei Doktoroff has the answer and it lies in building and maintaining relationships, as well as ethical decision-making, will be crucial differentiators. By focusing on mental resilience, flexibility, and the capacity for deep self-reflection, we can position ourselves to thrive in an era of technological disruption. The path forward may require a shift in mindset, but the rewards of adapting to this new reality could be immense. As we navigate the challenges ahead, the ability to harness our unique human potential may be the key to unlocking a brighter, more fulfilling future. 0:00 AI's Impact on the Future of Work 1:39 Andrei Doktoroff’s Journey into Well-being 4:03 Diversifying Knowledge and Mastery 7:08 Challenges in Entrepreneurship and Well-being 10:57 Practical Mindfulness Techniques 13:25 The Role of AI in the Future of Work 16:36 Adapting to the AI-driven Future 18:52 Conclusion and Final Thoughts Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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5 Must-Try Data Hacks to Scale Your Startup
10/11/2024
5 Must-Try Data Hacks to Scale Your Startup
Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in building and scaling startups and has a lot of great experience in emerging markets. He shares his expertise on navigating emerging markets, balancing speed and agility with efficient processes, and leveraging data to make objective decisions. Lasha stresses that subjective decisions can be the "killer of any business, killer of the talent and killer of the motivation." He advises startups to integrate data into every aspect of their operations, from acquisition and retention to customer relationship management. By having dedicated data scientists for each business stream, startups can generate valuable insights to guide their strategies and avoid the pitfalls of relying on gut instinct. Whether you're expanding into a new market or optimising your existing operations, Gogiberidze's insights offer a roadmap for building a data-driven, efficient, and scalable organisation by embracing the power of data 0:00 Identifying Emerging Markets 2:51 Entering New Markets 5:58 Navigating Emerging Markets 10:41 Balancing Speed and Efficiency 12:40 The Role of Data in Business Operations 15:42 Conclusion and Closing Remarks Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Accelerate Your iGaming Growth By Creating Impactful Sponsorships & Brand Partnerships
10/09/2024
Accelerate Your iGaming Growth By Creating Impactful Sponsorships & Brand Partnerships
Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets that can help you to align your brand's attributes with the perfect partner. It's not just about star power - it's about strategic synergy. Carefully consider which stage of market entry your brand is in and seek out ambassadors who can authentically inject the trust or creativity your brand needs. Avoid the common pitfalls of mismatched partnerships and underutilised assets. Instead, invest in robust brand health tracking to measure the true impact of your sponsorships. Creativity is key - craft campaigns that seamlessly blend your brand's narrative with your ambassador's influence. Master the insider secrets of building powerful brand partnerships that drive real results. Elevate your iGaming business with Dimtry’s proven strategies. 0:00 Choosing the Right Stage for Brand Sponsorships 3:43 Key Factors in Selecting Sponsors and Ambassadors 6:37 Evaluating Potential Risks in Sponsorships 9:53 Measuring the Success of Sponsorships 13:26 Common Pitfalls in Ambassador Partnerships Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The Core Principles of iGaming Marketing
10/04/2024
The Core Principles of iGaming Marketing
Have You Maximised the Power of Fundamentals in Your iGaming Marketing? It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns starts with a solid foundation. Her insights reveal the importance of selectivity and focus - zoning in on a few high-potential games or campaigns and pouring your energy into making them a resounding success. Rooting everything in a clear, attention-grabbing message is key, as is understanding the distinct needs of your B2B and B2C audiences. By prioritising the fundamentals of iGaming marketing, you can cut through the noise and truly connect with your players and partners. Don't let trends distract you from the tried-and-true strategies that will drive lasting differentiation and growth. Revisit the basics, and watch your marketing efforts soar. 0:00 B2B Marketing Evolution in iGaming 2:52 Brand Identity and Its Importance 4:46 B2B Marketing Strategies 7:05 B2C Marketing and Its Impact 8:05 Intersection of B2B and B2C Marketing 10:52 Overcoming Marketing Challenges 14:15 Framework for Marketing Success 14:51 Final Thoughts and Bonus Tips Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Why Player Retention is the most important thing in iGaming
10/02/2024
Why Player Retention is the most important thing in iGaming
Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need. He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention. Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating players through content is vital. But in mature markets, standing out requires localised, personalised experiences that keep players engaged. The bottom line? Player retention is the holy grail. By listening to Phil's advice and using Pinnacle's proven tactics, you can create a loyal, high-value player base that drives sustainable growth. 0:00 Challenges and Opportunities in Player Acquisition 2:39 Differences in Acquisition Strategies Between Established and Emerging Markets 5:06 Balancing Performance and Brand Marketing in Emerging Markets 8:26 Retention and Alignment Between Acquisition and Retention 11:44 Product and Localization in Global Acquisition Strategy 14:55 Final Thoughts and Closing Remarks Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Insider Secrets to Becoming a Successful Marketer
09/27/2024
Insider Secrets to Becoming a Successful Marketer
Do you want to level up your career as an aspiring marketer? Follow This Roadmap to the Top. From building affiliate websites as a passionate 17-year-old to becoming a renowned CMO in the iGaming industry, Dmitry Belianin's inspiring journey is a testament to the power of embracing challenges and finding the right mentors. Dmitry emphasises the importance of mastering both timely and timeless skills. While timely skills like social media and promotions may be more industry-specific and short-lived, the foundational principles of marketing remain evergreen. By combining hands-on experimentation with the guidance of experienced mentors, Dmitry has navigated the ever-evolving landscape of iGaming, consistently pushing himself to new heights. Whether you choose an entrepreneurial or corporate path, Dmitry's insights can help you chart a clear course towards your goal of becoming a marketing leader. 0:00 Dmitry Belianin's Journey in iGaming 4:33 Embracing Challenges and Seeking Mentorship 11:14 Timely vs. Timeless Skills in Marketing 16:12 Pathways to Becoming a CMO 18:59 Final Thoughts and Future Initiatives Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Online Poker is Broken These Strategies will Bring New Players and Revive the Game
09/24/2024
Online Poker is Broken These Strategies will Bring New Players and Revive the Game
Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability. Poker legend and iGaming leader Eugene Katchalov paints a concerning picture for online poker's future. The skill gap between professional and recreational players has widened. This disconnect poses a risk, as Katchalov warns that the edge of pros may "drive recreational players away." Poker's survival depends on new players. This trend could spell doom if unchecked. However, Katchalov highlights solutions. These include new game mechanics and increased variance to balance the playing field. The key is finding ways to revive the game's appeal for all skill levels. The future of online poker hangs in the balance. Industry leaders must act to address these challenges. 0:00 Online Poker's Evolution and Challenges 1:56 Evolving Tools and Skill Levels in Poker 3:54 Marketing and Innovation Strategies 6:48 Making Poker More Appealing 9:04 Innovations and Sustainability in Poker 12:20 Technological Solutions and Offline Poker's Future 15:10 Conclusion and Final Thoughts Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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This is How You Create Affiliate iGaming Partnerships that Actually Work!
09/20/2024
This is How You Create Affiliate iGaming Partnerships that Actually Work!
Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships. Alona shares her criteria for selecting top-performing affiliates, including evaluating their reputation, experience, and willingness to collaborate closely. Beyond just revenue, she tracks metrics like average deposit size and player value to measure true program success. And she revealed the delicate balance between nurturing long-term relationships with veteran affiliates and onboarding promising new partners. If you want to create an affiliate program that drives sustainable growth, Alona's expert advice is a must-read. Discover the secrets to her affiliate marketing mastery by listening to this episode. 0:00 Building a Strong Affiliate Brand 3:43 Criteria for Selecting Affiliates 5:59 Red Flags in Affiliate Partnerships 9:30 Strategies for Nurturing Long-Term Relationships 12:08 Measuring Success Beyond Revenue 14:34 Balancing New and Stable Affiliates 15:57 Final Thoughts and Future Plans Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The Ultimate Guide to Your iGaming App's Success
09/18/2024
The Ultimate Guide to Your iGaming App's Success
Did you know these effective app marketing strategies for iGaming? James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts. He provides actionable tips and quick wins to enhance your app’s performance such as creating compelling screenshots and custom product pages that instantly capture attention. He also discusses essential topics such as optimising keywords, encouraging user reviews, and the importance of navigating the challenges of the gambling industry while maintaining positive user feedback. 0:00 App Store Marketing Basics 2:01 Keyword Strategy for iGaming Apps 4:02 Encouraging Positive User Reviews 6:25 Maximising Creative Assets 10:39 Advertising Strategies for iGaming Apps 13:43 Quick Wins for Improving App Store Listings 15:26 Final Thoughts Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Affiliate 2.0: The Deeper, More Sustainable Model for your Business
09/13/2024
Affiliate 2.0: The Deeper, More Sustainable Model for your Business
Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transforming the industry. Dmitry Belianin, a seasoned expert, candidly addresses the flaws of the traditional affiliate approach. He unveils how the transactional nature of the current model has led to short-term thinking, neglecting the long-term sustainability that operators crave. Affiliate 2.0 shifts the focus to building trust, credibility, and brand awareness - empowering affiliates to educate users and forge deeper, more transparent partnerships with operators. By prioritising user behaviour and traffic quality over quick conversions, this new model promises to maximise marketing spend and boost ROI for operators. Join the Affiliate 2.0 revolution and unlock a future of lasting success in the dynamic iGaming landscape. 0:00 What is Affiliate 2.0? 1:37 Challenges with Traditional Affiliate Model 3:50 Building Trust and Credibility with a New Model 5:55 Impact on Traffic Verticals 10:10 Operators' Perspective and Benefits 13:48 The Future of Affiliate 2.0 Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Ruthless Strategies for Improving your Productivity
09/11/2024
Ruthless Strategies for Improving your Productivity
Do you struggle to stay productive and focused in today's fast-paced world? Take a page from Dmitry Belianin's playbook. This high-powered investor and content creator has mastered the art of ruthless productivity, squeezing 10-12 hours of work into each day - even while travelling. The secret? Dmitry starts his mornings with intentional rituals to energise his mind and body, then ruthlessly protects his time, blocking distractions and limiting meetings to just 45 minutes. He's also a master delegator, empowering his team to handle routine tasks so he can focus on high-impact strategic initiatives. By implementing Dmitry's strategies, you too can become a productivity powerhouse, scaling your impact across multiple ventures. Stop wasting time on calls and meetings that don't move the needle - discover Dmitry's proven system for maximising your time and achieving your biggest goals. 0:00 Dmitry Belianin's Daily Routine and Productivity Strategies 7:18 Managing Workload and Delegation 10:25 Systems and Scaling Content Creation 13:38 Saying No to Non-Essential Tasks 18:05 Balancing Demands and Maintaining Focus using Systems and Delegation Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Personalising Investment to Develop the Future of iGaming
09/06/2024
Personalising Investment to Develop the Future of iGaming
Do you know the secret to investing? Dmitry Belianin does. Driven by a desire to "give back" Dmitry has developed a uniquely personal, hands-on approach to investing. By offering personalised mentorship and guidance to the founders he backs, he's empowering the next generation of industry leaders. But scaling this model has presented challenges - Dmitry has had to find ways to maximise his productivity and empower founders without micromanaging. His secret? Seeking out visionary, risk-taking doers who aren't afraid to learn from their mistakes. If you share that entrepreneurial mindset, Dmitry's expertise could be the catalyst your career or business needs to reach new heights. 0:00 Investment Journey and Personal Approach 5:39 Managing Multiple Investments and Scaling 7:27 Key Attributes of Leaders in iGaming 10:47 Balancing Mentorship and Scalability 14:04 Empowering Leaders and Avoiding Micromanagement Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How to Grow Your Affiliate Business: Dmitry Belianin's Roadmap
09/04/2024
How to Grow Your Affiliate Business: Dmitry Belianin's Roadmap
Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations. You will learn practical tips on identifying new opportunities, whether your approach is performance-driven or SEO-focused, as well as discover how to diversify your traffic sources, from entering new markets to effectively using social media and mobile apps. Dmitry also provides straightforward techniques to boost monetization, such as joining more affiliate programs and optimising costs. If you're serious about taking your affiliate business to the next level, don't miss these valuable insights from an industry leader. 0:00 Growing an Affiliate Business: Identifying Untapped Opportunities 4:23 Motivating Existing Teams Post-Acquisition 7:16 Improving Operational Efficiency in Affiliate Businesses 10:37 Diversifying Traffic Sources 13:53 Improving Monetization Techniques Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The Brand Marketing Secrets Transforming the iGaming Industry in 2024
08/30/2024
The Brand Marketing Secrets Transforming the iGaming Industry in 2024
Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks. As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates with your target audience. Investing in a brand-building approach delivers real, measurable results. By including the right blend of emotion and strategy, you can forge deep connections with customers. Imagine them eagerly anticipating your next move, rather than passively scrolling past your ads. By using storytelling and laser-focused positioning you will rise above the noise and claim your place as an industry leader. 0:00 Brand marketing’s importance in iGaming 3:40 Risks of short-term focus over long-term brand building 6:05 Standout brand marketing examples 9:36 Using “share of search” to measure brand impact 13:15 Advice on balancing brand and performance marketing 16:21 Key takeaways Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Esports: The New Market which can Supercharge your Brand
08/28/2024
Esports: The New Market which can Supercharge your Brand
Are you maximising your iGaming brand's potential? The key may lie in the rapidly growing world of esports. Esports offers a mostly overlooked and cost-effective avenue for iGaming operators to drive brand awareness and reach a younger, tech-savvy audience. Esports' fast-paced action and dedicated fan base provide a unique opportunity to enhance customer experience and foster deeper connections. By integrating esports sponsorships, influencer partnerships, and tailored content into your marketing strategy, you can tap into a passionate community that craves authentic engagement with brands. 0:00 Esports Betting Market Overview 3:22 Popular Esports Titles and Regional Differences 6:24 Desktop vs. Mobile in Esports Betting 8:27 Marketing and Brand Awareness Strategies 11:37 Operational Challenges in Esports Betting 14:08 Building a Team for Esports Betting Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Are You Losing Revenue Without Even Knowing It?
08/23/2024
Are You Losing Revenue Without Even Knowing It?
Are you losing money by not redirecting your unused traffic? As the iGaming industry evolves, many operators are unknowingly missing out on a significant revenue opportunity - unused traffic. Björn Nilsson and his team at FTDx have cracked the code, developing a solution that allows operators to monetize traffic from markets they do not serve. With a single line of code, operators can redirect unused traffic to licensed partners, splitting the revenue. This creates an opportunity for a better customer journey and for monetizing a space you previously couldn’t. Björn shares details on conversion rates and how FTDx literally creates something from nothing. 0:00 iGaming's overlooked revenue opportunity. 3:09 Turning blocked traffic into new depositors. 5:37 Operator control and strict compliance measures. 10:31 How to get more client conversions. 13:39 Rethink your brand marketing to unlock hidden revenue. 16:35 A game-changing solution for your iGaming businesses. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How Free-to-Play is Driving User Engagement
08/21/2024
How Free-to-Play is Driving User Engagement
How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers. By offering incentives like cash prizes or free spins, operators can attract a wide audience and start building valuable relationships. The real power, however, comes from using these free-to-play interactions to collect contextual data on user preferences and behaviours. Armed with these insights, operators can craft highly targeted marketing campaigns that dramatically improve conversion rates from first-time signups to paying customers. 0:00 Free-to-play games benefits. 3:54 Why free-to-play games drive user acquisition and conversion. 7:45 Personalisation in user offerings. 10:39 Measuring free-to-play success: conversion and first-time depositors. 12:24 Navigating regulatory landscape for free-to-play strategies. 14:54 Key free-to-play KPIs. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Setting Up your Early-Stage Startup for Financial Success
08/16/2024
Setting Up your Early-Stage Startup for Financial Success
Are you an early-stage startup founder struggling to secure crucial funding? Look no further than the insights shared by Vladimir Malakchi, the CEO of Xanada Investments. As a seasoned venture capitalist, Vladimir reveals the 3 key elements that investors like himself prioritise when looking at seed-stage opportunities and investments. Vladimir emphasises the importance of assembling the ideal team - a strategic visionary, a technical expert, and a sales/marketing specialist. He explains that a strong, well-rounded founding group can often outweigh even the most impressive founder track record. He urges startups to understand their market benchmarks and projections, even in the earliest stages you need to have realistic, well-planned financial projections that demonstrate a clear path to profitability. 0:00 How to fund a startup 1:30 Where to start as a founder 3:00 Early-stage founder essentials 5:40 How to have realistic financial projections 8:00 Why you should adjust projections after the first year 11:10 The 3 secrets to raising seed money 13:00 How to build the perfect pitch deck Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How to Leverage Sports Marketing to Maximise Your Brand Awareness
08/14/2024
How to Leverage Sports Marketing to Maximise Your Brand Awareness
Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports. Whether you're a scrappy startup or an established industry giant, sports marketing can help you build brand awareness, shape consumer perceptions, and even drive direct sales. Vivek highlights companies such as Red Bull and Aether to explain the different strategies of sports marketing. The key is choosing the right properties to partner with - ones that authentically reflect your brand's values and aspirations. Done right, sports marketing can be the catalyst that propels your business to new heights. 0:00 The Sports Marketing expert 2:11 Examples of companies leveraging sports marketing 4:45 How to build your brand through sports marketing 9:05 Why do brands do marketing? 13:43 How to get started in sports marketing Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Click here for the audio-only version of this show: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Embracing the Grind: How to Dominate in Business & Sports
08/09/2024
Embracing the Grind: How to Dominate in Business & Sports
Do you want to excel in your professional and personal life? Look to Klen-Kristofer Kaljulaid, a portfolio manager at Yolo Investments and Estonia's judo representative at the Olympics. Klen has found a way to blend his professional and athletic pursuits. His secret? Unwavering dedication and a strong mindset. Klen’s success is no accident, he advocates that if you truly want it then it isn’t difficult to find the required balance in your life. He embraces the grind, treating both business and judo with equal passion, and his disciplined approach lets him excel without losing himself. With the right mindset and commitment, you can reach the top in multiple fields. 0:00 Combining professional sports and business 1:00 Embracing the grind and loving the process 2:07 Discipline and mindset in high-performance careers 5:31 Leadership lessons from sports and business 7:25 Investing in founders and providing guidance 9:01 The value of mentorship in the investment world 10:31 Startup funding: Yolo Investments approach 13:30 Advice for startup founders Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How Online Poker can Explode your Revenue
08/07/2024
How Online Poker can Explode your Revenue
What secrets lie within the ever-evolving world of iGaming and online poker? Unlocking the full potential of this dynamic industry requires a deep understanding of the latest trends, strategies, and innovations, and online poker holds the keys to the future of iGaming. For operators, streamlining operations, enhanced customer experiences, mixed with your competitive edge is what sets your business apart. However, online poker is currently the most powerful tool in attracting new players to your platform. Tune in to find out why poker is so alluring to players, and how to utilise it as a catalyst for your business. 0:00 Specific markets see online poker decline. 0:48 Who are the main markets of online poker? 5:41 How poker players shift to other gambling sectors. 7:05 The growth of online poker. 9:47 Cross-selling to boost revenue. 13:04 How to tap into new markets in iGaming. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How to Dominate the iGaming Market
08/02/2024
How to Dominate the iGaming Market
Are you struggling to stay competitive in your industry? TESTA is a Crowdtesting Platform for the iGaming Industry and is the key to your success and keeping your competitive edge. By leveraging crowd-sourced testing and market research, TESTA will give you a deeper understanding of your competitors' strengths and weaknesses, as well as identify critical performance and compatibility issues that could be hindering your own product's success. Kyle Wiltshire, CEO of TESTA, highlights the importance of a comprehensive, market-specific approach to quality assurance; from understanding the impact of device compatibility and latency on the user experience, to ensuring seamless payment processing and localised UX. By embracing these strategies, you can position your gaming business for growth, stay ahead of the competition, and deliver an exceptional experience to your customers, no matter where they are located. 0:00 Crowd-Sourced QA: The Secret Weapon for Gaming Success 1:20 Specialized QA Platform Empowers Gaming Businesses to Thrive 3:52 Unlock Your Gaming Potential with Insider Crowd-Testing Insights 6:25 Mastering Performance and Compatibility: Key Factors for Gaming 9:17 Gain the Competitive Edge: Crowd-Sourced Market Research Strategies 11:00 Dominate the Gaming Market with Crowd-Sourced Competitive Analysis Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Get Ahead of the Competition with Data-Driven AI
07/31/2024
Get Ahead of the Competition with Data-Driven AI
Are you tired of feeling like your business is stuck in the past? It's time to embrace the power of proactive market research and analysis. With the latest AI-driven tools from Blask, you can uncover hidden trends, predict future behaviours, and stay ahead of the competition. Imagine having the ability to track user interest and impact across every major sporting event worldwide, or to automatically discover emerging brands in your target markets. By harnessing the power of computer vision and natural language processing, Max Tesla and the team at Blask can help you make data-driven decisions that propel your business forward. Don't settle for reactive strategies - take control of your future with the cutting-edge market intelligence solutions that are transforming the gaming industry. The time to act is now. Unlock your full potential and watch your business soar to new heights. 0:00 Proactive market research and analysis using AI to predict future trends and behaviours. 6:30 Leveraging technology for market research and insights. 15:47 Using AI for market research in the gaming industry. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How to scale a startup: the Pros and Cons of Investment, Fundraising, and Bootstrapping
07/26/2024
How to scale a startup: the Pros and Cons of Investment, Fundraising, and Bootstrapping
What does it take to build a successful startup in the iGaming industry? John Wright, the founder of the data analytics platform Stats Drone, has navigated the challenges of bootstrapping and fundraising to create thriving businesses. Through his experience, he has learned the power of product-led growth, where a high-quality, user-focused offering can drive success. By embracing the fundraising process, they have not only secured investment but also gained invaluable mentorship and networking opportunities. John’s insights on the importance of patience, financial discipline, and a relentless focus on the customer are the reasons why he has built lasting ventures. The iGaming industry is just getting started and is ready for innovation, and those willing to take risks and learn from their mistakes can find great success in this sector. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: 0:00 Bootstrapping and fundraising challenges in the gaming industry. 1:15 Importance of product focus and user-centric approach. 2:30 Balancing bootstrapping and financing to deliver new features. 4:00 Leveraging development teams and investing in product design. 5:15 Shifting mindset from revenue-driven to user-driven. 6:24 Overcoming early mistakes through product-led growth. 7:32 Pivotal moments and decisions enabling company's scale. 9:15 Leveraging LinkedIn and podcasts for product-led marketing. 10:51 Decision-making process on whether to bring in investors. 12:17 Networking and mentorship as key fundraising strategies. 13:45 Embracing the fundraising process to level up skills. 15:30 Inspiration from bootstrapping advocates like Nathan Latka. Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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The 7 Essential Steps to Developing a Winning VIP Strategy in Gaming
07/24/2024
The 7 Essential Steps to Developing a Winning VIP Strategy in Gaming
How do you develop a successful VIP program? Gali Hartuv, the CEO of Warrior Lab, shares invaluable insights on developing a successful VIP program in the iGaming industry. He emphasises that there is no one-size-fits-all approach, and VIP segments can range from 1% to 15% of a company's player base. He shares his 7-step process for building a VIP program, including research, defining segments, branding, team training, personalization, communication, and continuous monitoring. Gali also discusses the evolution of VIP CRM strategies, highlighting the importance of engagement, retention, and user journeys. He stressed the need for bespoke technology solutions tailored to VIPs, rather than simply copying existing models. Gali Hartuv's expertise and forward-thinking approach to VIP programs provide a valuable roadmap for gaming companies looking to enhance their VIP offerings and drive long-term player loyalty. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube: 0:00 Crafting a Winning VIP Program: Gali Hartuv's 7-Step Approach 1:36 Understanding the Evolving Landscape of VIP Segments in Gaming 3:03 Branding, Personalization, and Engagement: The Keys to VIP Success 4:42 Investing in a Dedicated VIP Team: The Foundation for Growth 6:12 Leveraging Data and Analytics to Drive VIP Program Optimization 7:04 Harnessing AI, Automation, and Innovation to Elevate the VIP Experience Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Revolutionising the iGaming Industry
07/22/2024
Revolutionising the iGaming Industry
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming. Join the 15-Minute Mastery newsletter: Follow us on LinkedIn: Or follow Dmitry directly: Watch this show on YouTube:
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