Why Player Retention is the most important thing in iGaming
Release Date: 10/02/2024
The Best Way To Grow Your iGaming Brand In New Markets
15 Minute Mastery
Do you know what is holding you back from conquering new markets and growing your market share the right way? The secret is not doing comprehensive market research before entering new markets. Dmitry is a seasoned expert and he reveals the essential strategies to crack untapped territories and establish a lasting competitive edge. Dmitry will tell you exactly how to identify growth opportunities and tailor your product and business model to local preferences. He also speaks on what to do to ensure sustainable growth without diluting your focus. Dmitry clears up the complexities of new...
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The Only Way to Beat Ai Is to Be More Human!
15 Minute Mastery
What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professional landscape, the question becomes increasingly pressing. AI is set to take over a lot of tasks, from writing to decision-making. However, the key to remaining relevant may lie in our ability to cultivate distinctly human qualities. Andrei Doktoroff has the answer and it lies in building and maintaining relationships, as well as ethical decision-making, will be crucial differentiators. By focusing on mental resilience, flexibility,...
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5 Must-Try Data Hacks to Scale Your Startup
15 Minute Mastery
Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in building and scaling startups and has a lot of great experience in emerging markets. He shares his expertise on navigating emerging markets, balancing speed and agility with efficient processes, and leveraging data to make objective decisions. Lasha stresses that subjective decisions can be the "killer of any business, killer of the talent and killer of the motivation." He advises startups to integrate data into every aspect of their...
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Accelerate Your iGaming Growth By Creating Impactful Sponsorships & Brand Partnerships
15 Minute Mastery
Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets that can help you to align your brand's attributes with the perfect partner. It's not just about star power - it's about strategic synergy. Carefully consider which stage of market entry your brand is in and seek out ambassadors who can authentically inject the trust or creativity your brand needs. Avoid the common pitfalls of mismatched partnerships and underutilised assets. Instead, invest in robust brand health tracking to measure the...
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The Core Principles of iGaming Marketing
15 Minute Mastery
Have You Maximised the Power of Fundamentals in Your iGaming Marketing? It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns starts with a solid foundation. Her insights reveal the importance of selectivity and focus - zoning in on a few high-potential games or campaigns and pouring your energy into making them a resounding success. Rooting everything in a clear,...
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Why Player Retention is the most important thing in iGaming
15 Minute Mastery
Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need. He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention. Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating...
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Insider Secrets to Becoming a Successful Marketer
15 Minute Mastery
Do you want to level up your career as an aspiring marketer? Follow This Roadmap to the Top. From building affiliate websites as a passionate 17-year-old to becoming a renowned CMO in the iGaming industry, Dmitry Belianin's inspiring journey is a testament to the power of embracing challenges and finding the right mentors. Dmitry emphasises the importance of mastering both timely and timeless skills. While timely skills like social media and promotions may be more industry-specific and short-lived, the foundational principles of marketing remain evergreen. By combining hands-on...
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Online Poker is Broken These Strategies will Bring New Players and Revive the Game
15 Minute Mastery
Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability. Poker legend and iGaming leader Eugene Katchalov paints a concerning picture for online poker's future. The skill gap between professional and recreational players has widened. This disconnect poses a risk, as Katchalov warns that the edge of pros may "drive recreational players away." Poker's survival depends on new players. This trend could spell doom if unchecked. However, Katchalov highlights solutions. These include new game mechanics and increased variance to...
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This is How You Create Affiliate iGaming Partnerships that Actually Work!
15 Minute Mastery
Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships. Alona shares her criteria for selecting top-performing affiliates, including evaluating their reputation, experience, and willingness to collaborate closely. Beyond just revenue, she tracks metrics like...
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The Ultimate Guide to Your iGaming App's Success
15 Minute Mastery
Did you know these effective app marketing strategies for iGaming? James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts. He provides actionable tips and quick wins to enhance your app’s performance such as creating compelling screenshots and custom product pages that instantly capture attention. He also discusses essential topics such as optimising keywords, encouraging user reviews, and the importance of navigating the...
info_outlineAre you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need.
He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention.
Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating players through content is vital. But in mature markets, standing out requires localised, personalised experiences that keep players engaged.
The bottom line? Player retention is the holy grail. By listening to Phil's advice and using Pinnacle's proven tactics, you can create a loyal, high-value player base that drives sustainable growth.
0:00 Challenges and Opportunities in Player Acquisition
2:39 Differences in Acquisition Strategies Between Established and Emerging Markets
5:06 Balancing Performance and Brand Marketing in Emerging Markets
8:26 Retention and Alignment Between Acquisition and Retention
11:44 Product and Localization in Global Acquisition Strategy
14:55 Final Thoughts and Closing Remarks
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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.