AdLab: An LP Podcast

Welcome to AdLab, an LP podcast where we break down the marketing strategies behind real brand growth. Each episode, we sit down with experts, partners, and founders to unpack what’s actually working, what they tested, what failed, and what scaled. No fluff, just the insights and data driving performance today. If you’re a marketer or brand leader who wants practical takeaways you can use immediately, AdLab is your inside look at modern advertising in action. Learn more: logicalposition.com Follow us: instagram.com/adlabpod instagram.com/logicalposition

The Top 5 Marketing Lessons from AdLab Season Two 08/18/2026

The Top 5 Marketing Lessons from AdLab Season Two From AI-powered shopping to the changing role of creative, season two of AdLab covered some of the biggest shifts happening in performance marketing. In this season finale, Gavin looks back at five standout moments featuring experts from Amazon, Microsoft, and LP. Hear insights on the evolving customer journey, brand agents, user-first web design, Pinterest creative, and what these trends could mean for marketers heading into the future. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/42469165

The Untapped Advertising Opportunity on Pinterest 08/04/2026

The Untapped Advertising Opportunity on Pinterest Pinterest is more than a platform for inspiration. It's becoming a powerful tool for discovery and performance marketing. In this episode of AdLab, we sit down with Courtney Roberts, Executive Account Manager at LP, to discuss what makes Pinterest different, which brands see the most success, and how marketers can use it to build a full-funnel strategy. Plus, in this week's Hot Headline, Gavin and Karly Scott discuss the latest ChatGPT Ads updates and what they mean for advertisers. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/42307145

Inside Microsoft's AI Strategy for Brands 07/28/2026

Inside Microsoft's AI Strategy for Brands AI is redefining how consumers search, shop, and discover brands online. In this episode of AdLab, Gavin sits down with CP McBee, North American AI Advertising Director at Microsoft, to discuss AI-powered commerce, Brand Agents, Microsoft Clarity, and what brands should be doing today to prepare for the future of search. Plus, in this week's Hot Headline, Gavin and LP's Adam Gilbert discuss why your website should be treated as part of every marketing campaign and how optimizing the customer journey can improve ROI. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/42237580

Is SEO Dead? Here's What AI Is Actually Changing 07/21/2026

Is SEO Dead? Here's What AI Is Actually Changing AI is changing the way people search, but what does that actually mean for your SEO strategy? In this episode of AdLab, we sit with EmmyLou Grimm, Director of Owned Media at LP, to discuss the future of SEO, AI, E-E-A-T, and how brands can build content that stands out in an AI-driven world. Plus, in this week's Hot Headline, we break down the marketing lessons brands can learn from the FIFA World Cup and why timely, reactive marketing can create outsized impact. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/42159025

Google's Playbook for International Growth 07/14/2026

Google's Playbook for International Growth Expanding internationally can unlock massive growth, but where do you start? Google International Growth Consultant Taylor Grey joins AdLab to discuss the biggest myths about global expansion, how to prioritize new markets, and why AI is reshaping the customer journey. Plus, LP's Karly Scott explores new research on AI search and why third-party reputation has become one of the most important ranking factors for brands. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/42070760

How Brands Should Prep for Q4 07/06/2026

How Brands Should Prep for Q4 The holiday season will be here before you know it, and preparation starts now. LP Chief Product Officer David Johnson shares the strategies brands should be focusing on today, from reviewing last year's performance and testing new channels to preparing websites and marketing tech for Q4. Plus, Craig Panozzo breaks down Amazon's new AI-powered Sponsored Prompts and what they could mean for the future of ecommerce advertising. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41986235

The Next Era of TV Advertising 06/30/2026

The Next Era of TV Advertising Connected TV is changing the way brands think about performance marketing. MNTN's Dan Terek shares how brands can use streaming TV to drive measurable results, simplify creative testing, and strengthen performance marketing efforts. Plus, we break down Adobe's latest AI traffic report and what zero-click searches mean for marketers. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41899195

The Human Side of Great Website Design 06/23/2026

The Human Side of Great Website Design As AI transforms how websites are built and how consumers research online, understanding human behavior has never been more important. In this episode, LP UX/UI Designer Adam Gilbert shares insights on user experience, website optimization, emerging design tools, and why the best digital experiences are still rooted in empathy, psychology, and thoughtful design. Plus, we break down Amazon Prime Day strategies and what brands can do to maximize performance during one of the biggest ecommerce events of the year. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41733770

Microsoft Brand Agents, Amazon & the Future of Search 06/16/2026

Microsoft Brand Agents, Amazon & the Future of Search Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents initiative and what AI-powered brand interactions could mean for marketers, then a deep dive with Amazon strategist Craig Panozzo to examine the lasting impact of Amazon's exit from Google Shopping. From AI-driven commerce to rising ad dependence and changing consumer search behavior, this episode explores where the future of discovery, advertising, and ecommerce is headed. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41656460

Dissecting Data: How Brands Win with Smarter Marketing 05/26/2026

Dissecting Data: How Brands Win with Smarter Marketing To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make smarter marketing decisions. From customer segmentation and pricing strategy to automation and attribution, this episode dives into what modern marketers need to stay ahead. Plus, LP Executive Account Manager Elisabeth Lageson joins for a hot headline segment on Google’s AI Max rollout and the future of search automation. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41399955

Dissecting FoamOrder’s SEO, Google Ads & UGC Strategy 05/19/2026

Dissecting FoamOrder’s SEO, Google Ads & UGC Strategy Max Pond, Director of Marketing at FoamOrder, joins us in the lab alongside LP Senior Account Manager Jack Meyer to break down the strategies helping FoamOrder grow. They cover SEO in the AI era, Google Shopping workarounds for custom ecommerce products, authentic customer-generated content, and how strong agency partnerships drive growth. Plus, LP Email Marketing Specialist Rachel Cahill joins the show to discuss Klaviyo’s new AI-powered reporting tools. https://www.foamorder.com /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41342420

Dissecting Creative Strategy Across Social Platforms 05/12/2026

Dissecting Creative Strategy Across Social Platforms In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and beyond. From UGC and lo-fi trends to platform-specific messaging and AI-assisted workflows, we cover what makes social creative actually perform. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41255435

Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand 05/05/2026

Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta’s push into CTV and what it means for performance marketers. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41150355

Dissecting YouTube Ads: Creative, Strategy & Scaling That Works 04/28/2026

Dissecting YouTube Ads: Creative, Strategy & Scaling That Works In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/41037265

Dissecting CallRail: Missed Calls, AI, and the Future of Marketing Attribution 04/21/2026

Dissecting CallRail: Missed Calls, AI, and the Future of Marketing Attribution In this episode of AdLab, we’re joined by CallRail’s James O’Neal to break down how missed calls, AI, and call tracking are reshaping marketing performance. From lead quality to smarter attribution and AI-powered voice agents, we cover what’s actually driving results and what brands need to fix before it costs them revenue. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/40947785

Dissecting TikTok for E-Commerce Growth 04/14/2026

Dissecting TikTok for E-Commerce Growth In this episode of AdLab, we’re joined by LP’s Director of Partnerships, Ryan Garrow, to break down how TikTok, AI, and first-party data are reshaping e-commerce marketing. From smarter attribution to AI-generated creative and real-world testing strategies, we cover what’s actually driving growth—and how brands can keep up. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/40865010

Dissecting ChatGPT for Buyer Intent & Consumer Behavior 04/07/2026

Dissecting ChatGPT for Buyer Intent & Consumer Behavior In this episode of AdLab, David Johnson, Chief Product Officer at LP, shares insights from his career in digital marketing and discusses how AI, evolving search behavior, and new technologies are reshaping the advertising landscape. From the rise of feed-based Google Shopping to the potential for AI platforms like ChatGPT and Gemini to capture consumer demand, the conversation explores what marketers and brands should expect in the years ahead. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/40749960

Trailer — Welcome to AdLab 04/01/2026

Trailer — Welcome to AdLab What actually drives real brand growth? At AdLab, we break down the marketing strategies behind what’s working right now, straight from experts, partners, and founders in the field. 🎧 Our first episode drops Tuesday, April 7th. Don’t forget to subscribe, and we’ll see you in the lab. /episode/index/show/5005db71-d915-421a-a7c5-20799bd3d097/id/40547960

AdLab: An LP Podcast

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